Road to VR

SEPTEMBER 27, 2021

Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens. The company’s Series C comes at a time when Apple is clearly making preparations for its own XR headsets.

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The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Image by Nreal).

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. What Is Everyone Working On?

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 541

Upload VR

OCTOBER 30, 2024

In 2020 Mozilla laid off 250 employees including staff working on Firefox Reality, and in 2022 handed over the project to "open source software consultancy" Igalia, which relaunched it as Wolvic. Originally, WebXR only supported fully immersive VR, and this limitation still exists on Apple Vision Pro for example. Update 1.0's

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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ARPost

NOVEMBER 10, 2022

Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs.

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XR Today - Augmented Reality tag

FEBRUARY 10, 2025

Moreover, OpenAI hired ex-Apple iPhone leader Jony Ive in 2022 to design an emerging hardware product that boosts the firms AI platform. Apple also lost a key figure from its Vision Pro development team. ” The Wearables Sharktank The XR device marketplace is becoming an undeniable shark tank.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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ARVR

JANUARY 13, 2022

This was the topic of the latest ARtillery report, Spatial Computing: 2021 Lessons; 2022 Outlook. Enterprise AR: 7 real-world use cases for 2021 Lite Touch After unpacking our prediction about 2022 Quest 2 sales last week, we switch gears this week to drill down on a separate prediction: the fate of AR glasses. Magic Leap One).

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AR Magic Leap Wearables Apple 130

ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). See Also: Is 2022 the Year for Consumer AR Glasses? “At For example, Magic Leap has had a partnership with Google Cloud for the past year now. NVIDIA offers CloudXR that streams XR content to Android and Windows devices.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. — Alex Kipman (@akipman) February 3, 2022. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft.

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The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) Magic Leap 2 has inside-out tracked controllers. and price (will it be affordable for PS5 users?)

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Road to VR

JUNE 7, 2022

What you’re seeing here is a fully functional display prototype (ie: working images through the lens, but battery and compute are not on-board) that I got to check out at last week’s AWE 2022. Here’s a look at how the optical engine has been shrunk when moving from 1D expansion to 2D expansion.

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The Ghost Howls

JUNE 29, 2020

Oculus is stopping selling the Go, will stop accepting apps for its store in December 2020 and will just keep supporting the headset until 2022, when it will be definitely discontinued. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes. More info.

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Tech Trends VR

SEPTEMBER 25, 2018

Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5 billion by 2022. billion by 2022. Wargaming are also interested in developing content that will work on headsets such as Magic Leap Click To Tweet. Click To Tweet.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Despite the 2022 Metaverse boom that swept imagination and scepticism equally, 2023 was tough during H1 for the immersive industry. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets.

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AR Insider

APRIL 6, 2020

This category includes Magic, Leap One and Nreal Light. Given Magic Leap’s rumored 6K unit sales and Nreal’s late-year launch, 250,000 units in 2020 would have to rely on hefty enterprise HMDs sales. The latter assumes Apple’s market entrance in 2022 which itself is even a wild card.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device.

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Magic Leap AR Tips China 378

ARVR

AUGUST 23, 2022

LOS ANGELES, August 14, 2022: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.85 In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Beyond Apple’s speculative entrance, current players continue to define shifts in the headworn AR market.

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Upload VR

OCTOBER 1, 2024

With passthrough headsets still years out, and Magic Leap still focused on consumers, Microsoft dominated the enterprise AR market for years with HoloLens 2. Magic Leap pivoted to enterprise just one month after HoloLens 2 launched, and in 2022 launched Magic Leap 2 with a wider field of view and more powerful compute unit.

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The Ghost Howls

JULY 5, 2021

10M is the magic number for a self-sustaining ecosystem, and 2022 seems to be the year when finally Quest will take off and can start chasing other home appliances like gaming consoles. and also why the $2+B investment in Magic Leap was not enough to bring it to success. and this is a solid number. It is overly cool.

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The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. Reality Labs’s revenues, also thanks to the very good sales of Quest 2 during Christmas, have gone up from the terrible Q3 2022.

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ARVR

OCTOBER 18, 2022

Another accelerant that accounts for steep revenue growth is the ultimate wild card in the AR glasses world noted above: Apple (more on that in a bit). Purpose-Built Back to Apple, speculation on its market entrance (timing and substance) could fill its own article. But it’s not just about Apple.

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XR Today - Big XR News tag

APRIL 28, 2023

This is a significant decline from the $695 million in revenues the division generated in the same quarter of 2022. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022.

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AR Insider

JANUARY 1, 2020

Projections from our research arm, ARtillery Intelligence , peg the consumer AR glasses inflection in 2022 ( based largely on Apple). Signals that inform projections include the halo effect and acceleration that Apple’s rumored AR glasses could ignite. Header image credit: Magic Leap.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

Magic Leap. Focused primarily on the business world and corporate uses for Extended Reality, Magic Leap produces a range of powerful headsets with built-in speakers, sensors, and spatial audio. At this time, Apple is still working on its own AR glasses and advanced XR headsets.

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Charlie Fink

NOVEMBER 15, 2019

All the XR news that's fit to Tweet.

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XR Today - Augmented Reality tag

JULY 21, 2022

Arvizio (@ArvizioReality) July 20, 2022. the company announced that the SaaS platform is debuting on the upcoming Magic Leap 2 headset, ready for the device’s general availability in September this year. AR Instructor is available on other headsets, including Microsoft’s HoloLens 2 and the original Magic Leap device.

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XR Today - Augmented Reality tag

JULY 11, 2022

Here are some of the main companies you should be watching in 2022. Unity and Magic Leap. Magic Leap, on the other hand, is one of the most significant companies in the Mixed Reality world, creating enterprise-ready smart glasses. It will be interesting to see what Valve delivers next.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Arrives in 2022, with glasses to follow sometime before 2025).

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XR Today - Augmented Reality tag

APRIL 26, 2024

Pitched as the next potential ‘Canva of AR’, the Trace platform offers tools for developers to create immersive content for a range of devices, including phones, AR glasses, and spatial computing hardware, such as the Apple Vision Pro. ” Trace is made up of a team with backgrounds from Magic Leap, Disney, Samsung, DARPA, and Harvard.

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