XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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XR Today - Virtual Reality

JUNE 9, 2022

Unity represents one of the most flexible environments in the XR landscape for companies looking to build their own collaborative experiences from scratch. The Unity ecosystem is an open and broad landscape full of tools capable of empowering workforces through communication, shared projects, and access to unique capabilities.

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The Ghost Howls

DECEMBER 27, 2021

But it is anyway great news and makes us hope for a great 2022 for the whole XR ecosystem. I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The headset is expected for Q4 2022 , with no preorders available. This is great. Image by CES).

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XR Today - Virtual Reality

JUNE 2, 2022

The question is, which XR collaboration solutions are most worthy of your attention in 2022? Unity VisualLive. Created by a market-leading provider of XR development software, Unity VisualLive allows professionals in a host of environments to visualise designs and collaborate more effectively in a real-time space. ImmersedVR.

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The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. One of the most awaited games of 2022, Moss 2, has finally a release date: March, 31st. Upload VR). Learn more.

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ARVR

JUNE 26, 2020

Story is written in the middle of May 2020, I’ll try to update it as the new versions of Unity/ARCore/ARFoundation come out. Official documentation is also out of date and ignores newer versions of Unity. Prerequisites Latest Unity 2019.4.x Build your first HoloLens 2 Application with Unity and MRTK 2.3.0

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XR Today - Mixed Reality tag

SEPTEMBER 29, 2022

Senior representatives have joined many others at the Immerse Global Summit (IGS) 2022 Europe to discuss conceptualised roadmaps to the Metaverse , the successor to the Internet that merges connectivity and spatial communications, it was revealed on Wednesday. John A Cunningham, Head of Government & Aerospace at Unity.

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ARPost

MAY 12, 2022

Immediately following Inbar’s welcome address is the Unity keynote by Unity Technologies CEO John Riccitiello. As one of the leading tools for 3D content creation, Unity is also one of the engines driving XR content and experiences. Use ARPost’s discount code 22ARPOSTD for 20% off your AWE USA 2022 ticket.

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The Ghost Howls

MARCH 14, 2022

I can’t wait to discover more on Q3 2022 when the headset should be launched. Google and Waymo evolve NERF to cope with cities. Well, this week Waymo and Google have presented their work with Block Nerf, a variant of Nerf that is meant for large environments like cities. You thought in 2022 we could have flying cars.

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ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. See Also: Is 2022 the Year for Consumer AR Glasses? “At For example, Magic Leap has had a partnership with Google Cloud for the past year now. CloudXR From NVIDIA. Parents and Partners. Your Forecast: Cloudy.

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ARPost

OCTOBER 29, 2019

Since the market size of augmented reality solutions is expected to reach $209 billion by 2022, it’s no surprise AR is a trend for a handful of industries like gaming, media and entertainment, advertising, and others. You all know about the Google Translate application. In this case, you might need to use Unity or some other engines.

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ARVR

SEPTEMBER 22, 2022

In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow. For example, a user could point a camera at areas of their city to see what it looked like ten years ago from an archive of Google Maps. Earlier this year, ARCore v.1.31.0

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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XR Today - Mixed Reality tag

AUGUST 30, 2022

Tender Claws and Google ARCore. As extended reality gaming experiences continue to take the world by storm, leading cloud and technology vendors like Google are offering game creators and developers an easy avenue into the ecosystem. Respawn Entertainment and Unity. Fictioneers and Unity.

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XR Today - Mixed Reality tag

AUGUST 10, 2022

HTC is set to reveal its new VIVE Mars CamTrack solution at the SIGGRAPH 2022 in Vancouver, Canada, where it will showcase the immersive production tool with Departure Lounge and Arcturus, it was revealed on Tuesday. HTC VIVE (@htcvive) August 8, 2022. Shoutout to @ArcturusXR and @dlxrofficial for helping to make this demo happen.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

Nathan Pettyjohn, Founder and CEO of the Immerse Growth Network and Founder and President of the VR/AR Association (VRARA) , discussed with XR Today the Immerse Global Summit 2022 Europe , an industry-leading event set to take place in Madeira Island, Portugal, which will allow tech firms to showcase their efforts to reach such a milestone.

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The Ghost Howls

JANUARY 10, 2022

According to Youtuber Sadly It’s Bradley, Project Cambria should come half of this year (Q2 2022) and have MiniLED screens and pancake lenses. This is why companies like Apple, Google, Microsoft and Meta are exploring similar technologies. News of this week is that both the E3 and the Sundance Festival will be online-only in 2022.

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The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections. It is cool, but pretty old now (Image by Sony).

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The Ghost Howls

AUGUST 1, 2020

2022 could be the key year for XR. As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. 2022-2023 are the years when VR should grow a lot (Image by Road To VR). There will be much more excitement than now.

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The Ghost Howls

MARCH 1, 2021

I think that from the results of this battle, which will happen most probably in 2022, we will understand the trends that will drive the VR gaming market in all the upcoming years. Unity support for OpenXR is still in early beta , and so it’s not reliable yet to develop an OpenXR-compliant application in Unity.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. This week, the analysts Ming-Chi Kuo has teased that Apple Glasses are coming in 2022 at the earliest (2022–2023 timeline). The rumors also talk about a headset coming in 2022 with AR/VR and another one coming in 2023 as a smartglass.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

RT3D engines such as Adobe Substance, Unity, and Unreal significantly streamline XR production pipelines with easy-to-use tools. Google: RawNeRF. Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object. NVIDIA Instant NeRF.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

For many developers, not just in the gaming space, but throughout the world, Unity stands as one of the most powerful environments for development. Similar to Apple, Google wants to ensure developers and gaming companies can introduce the most exciting and immersive mobile apps for their users.

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The Ghost Howls

NOVEMBER 14, 2022

The console can also be inserted in a special case (a much improved version of Google Daydream View) to become a VR headset. In the anime Sword Art Online, November 6th, 2022 is the day in which the VRMMORPG goes public. Mindport helps you in building your Unity VR experiences. News worth a mention. Image from Palmer Luckey).

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The Ghost Howls

AUGUST 14, 2023

According to the rumor, the headset is slim thanks to pancake optics , and It apparently features OLED microdisplays and Samsung’s own Exynos 2200 chip from 2022. Then the Vision Pro beta for the Unity game engine has not been distributed yet, so many Unity developers can’t build applications for the Vision Pro, yet.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are organizing the Future Business EcoLink Conference 2022 and the 7th Golden Gyro Award.

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AR Insider

MAY 6, 2020

Billion ad spend by 2022. The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games.

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The Ghost Howls

NOVEMBER 2, 2020

PSVR 2 is probably coming in 2022 and with a slow transition. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products).

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The Ghost Howls

JUNE 19, 2023

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening.

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Hypergrid Business

APRIL 5, 2023

In mid March , Google announced the end of Google Glass Enterprise. In 2021 and 2022, Reality Labs — its metaverse division — reported a total loss of nearly $24 billion. I watched the Game Developers Conference presentations from Nvidia , Unreal Engine , and Unity. And it’s not just Unreal and Unity.

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XR Today - Mixed Reality tag

MARCH 17, 2023

Unity Integrations allow users to connect Unity services to popular tools like Discord, Slack, and Jira. Google Google’s AR environment is designed to work on various qualified Android devices and solutions, so companies can build augmented reality into virtually any tool they choose.

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AR Insider

AUGUST 28, 2019

These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. That mobile AR addressable market is often cited as “1 billion units,” which is true if counting Apple ARkit and Google ARcore. billion by 2023. Course Correction.

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XR Today - Mixed Reality tag

DECEMBER 14, 2022

The Immerse Global Summit (IGS) 2022 took place in Miami 5 to 7 December, and concluded its final days in the sunny backdrop of Miami Beach’s historic Fontainebleu Hotel. It develops immersive experiences based on knowledge across verticals such as entertainment, tourism, culture, sports, and others.

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AR Insider

JULY 25, 2019

These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. That mobile AR addressable market is often cited as “1 billion units,” which is true if counting Apple ARkit and Google ARcore. billion by 2023. Course Correction.

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AR Insider

MARCH 20, 2020

ARtillery rather projects a mid-2022 market entrance (with a possible late-2021 announcement). Visual search a la Google Lens will be opportune as it inherits the high-intent dynamics that make search a valuable ad medium. They likely won’t come in 2020 as many initially believed. Enterprise AR is a Mixed Bag.

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The Ghost Howls

SEPTEMBER 20, 2021

This move resembles the one that Google had with TiltBrush: instead of killing the program, it is returning it back to the community, and this is for sure a good decision. Yes, you’ve read everything well. Watch a Quest 2 getting watercooled.

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