Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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Road to VR

JUNE 19, 2024

Swart is joining Google at a pivotal moment in XR, as the company recently announced a strategic technology partnership with Magic Leap , which is seen as an effort to keep up with Meta, Apple, and others in a race to control the burgeoning AR headset market.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta.

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Road to VR

MARCH 16, 2023

Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023. Apple’s upcoming mixed reality (MR) headset is rumored to arrive sometime in mid-2023 , while Meta is prepping multiple generations of its MR Quest headsets.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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ARPost

NOVEMBER 10, 2022

Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs.

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Upload VR

MAY 20, 2022

Apple is ramping up development of the operating system for its headset, with a plan to launch in 2023, Bloomberg’s Mark Gurman reports. Apple has in recent weeks ramped up development of realityOS (rOS), its operating system that the headset will run, and previewed the headset to the board of directors, Gurman reports.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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ARVR

MARCH 16, 2023

As we roll into 2023, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. Beyond the “if?” is the question of “what?”

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The Ghost Howls

DECEMBER 9, 2024

Of course, this is also the mission of big players like Google and Apple. As for localization, compatibility means understanding which devices may run the applications powered by VPS. I’ve mentioned before the “city-scale” mapping that Immersal aims to and that is obtained by stitching many smaller maps together.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

At the start of the year, the technology industry faced layoffs as some major firms, such as Meta, started 2023 cautiously. Despite the 2022 Metaverse boom that swept imagination and scepticism equally, 2023 was tough during H1 for the immersive industry. However, the narrative quickly switched towards the middle of the year.

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The Ghost Howls

AUGUST 24, 2020

Who doesn’t want to do that can still use his/her Oculus account to log in until 2023 , but he/she won’t be able to use all the social functionalities of the device (like Venues, Horizon, etc…). After 2023, the devices won’t be guaranteed to work with an Oculus login. Apple threatens future support in Unreal Engine.

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Road to VR

SEPTEMBER 18, 2019

The report, which hasn’t received comment from either Facebook or Luxottica, maintains that the device should launch to consumers sometime between 2023 – 2025. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

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XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

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AR Insider

APRIL 6, 2020

This category includes Magic, Leap One and Nreal Light. Given Magic Leap’s rumored 6K unit sales and Nreal’s late-year launch, 250,000 units in 2020 would have to rely on hefty enterprise HMDs sales. 31 million also deviates widely from ARtillery figures which peg 2023 AR headsets 2.89 Vantage Points.

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AR Insider

APRIL 16, 2021

The enterprise focus is comparatively what Magic Leap failed to do — at least at first. Most believe the answer is more of a 2030 reality than a 2023 one. That goes for product design, positioning and marketing — a departure from the original HoloLens. That’s the billion-dollar question in the AR world.

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XR Today - Virtual Reality

MAY 15, 2023

Jake Steinerman spoke with XR Today last week, addressing the firm’s most recent user-generated content toolkit, company vision, and the state of the Metaverse in 2023. For example, Spatial’s Unity Creator Toolkit beta model powered the 2023 Metaverse Fashion Week on Spatial between 28 to 31 March. ”

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XR Today - Mixed Reality tag

JANUARY 19, 2024

The XR technology industry is moving forward sharply as Apple is prepped to debut its landmark device, following CES 2024 last week. In 2024, major computing firms, including Apple, are expected to enter the XR market, potentially spurring another wave of AR/VR/MR investment and adoption.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. ” No modern VR headset platform has reached that number of users even today, with Meta likely leading with the sale of nearly 20 million Quest headsets between 2019 and early 2023.

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XR Today - Mixed Reality tag

AUGUST 4, 2023

The second half of 2023 is looming. New products are coming, and it’s safe to say that the end of 2023 will breed XR confidence. Trusted Apple Analyst Ming-Chi Kuo predicted that the AirTag 2 item tracking device will debut in the fourth quarter of 2024. XR products are evolving, and so are audiences.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Pico is facing layoffs for its total workforce that exceeded “2,000 at its peak” but has faced waves of layoffs, hitting 20 to 30 per cent of its employees in 2023. Moreover, Elizabeth Hyman, Chief Executive of the XR Association , explained that 2023 had become an “important year for the industry.”

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Upload VR

JANUARY 18, 2023

Apple reportedly indefinitely postponed its AR glasses, but plans to eventually release a more affordable headset model. Bloomberg’s Mark Gurman reports that standalone Apple Glasses had at one point years ago been planned for 2023. Glasses Shelved. Some startups like Nreal have already released primitive AR glasses.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to Magic Leap 2.

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XR Today - Mixed Reality tag

JUNE 5, 2023

Revealed after the announcement of Apple’s Reality Pro headset, the new offering will allow users to store, collaborate, and preview a host of 3D formats. Other file types supported on the platform include RAW files, including Blackmagic Design RAW, Apple ProRes RAW, and ARRIRAW. This is compatible with Opera Cryotp Browser.

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Upload VR

OCTOBER 1, 2024

With passthrough headsets still years out, and Magic Leap still focused on consumers, Microsoft dominated the enterprise AR market for years with HoloLens 2. Magic Leap pivoted to enterprise just one month after HoloLens 2 launched, and in 2022 launched Magic Leap 2 with a wider field of view and more powerful compute unit.

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ARVR

FEBRUARY 1, 2023

Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Those hopes were scattered in the past few weeks as Bloomberg reported that Apple’s AR glasses plans may be delayed or shelved. Given that, what are all the rumors about an Apple headset launching in Spring 2023?

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XR Today - Augmented Reality tag

JANUARY 23, 2024

” ARway Collaborates with Apple ARway is currently working with various XR device leaders to leverage its unique immersive wayfinding platform for a broad range of use cases. Speaking on its work with Apple, CEO Gappelberg also added: The long awaited Apple AR glasses are here!

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XR Today - Augmented Reality tag

SEPTEMBER 1, 2023

Apple has been working on its plans to create an augmented reality (AR) windshield, according to new documents. In recent filings with the US Patent and Trademark Office (USPTO), Apple has begun working on designs for the AR interface. Apple ‘s new patent reveals an #AugmentedReality display system for vehicles.

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XR Today - Big XR News tag

APRIL 28, 2023

This comes despite stronger-than-expected profits at the start of 2023. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Magic Leap Natively Backs OpenXR This week, Magic Leap announced increased compatibility with OpenXR for its Magic Leap 2 AR headset.

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XR Today - Augmented Reality tag

JANUARY 5, 2024

Moving from hype to tangible breakthroughs, 2023 has been an exciting time for Extended Reality (XR) development in hardware and software. After the holidays, XR Today reflects on ARuVR’s top achievements in 2023 and their impacts on the spatial computing community. According to the report, these demands are set to grow significantly.

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XR Today - Virtual Reality

DECEMBER 29, 2023

Meta Quest for Business, unveiled at the Connect conference in 2023, represents a new era for extended reality in the enterprise. This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world.

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AR Insider

JANUARY 1, 2020

Projections from our research arm, ARtillery Intelligence , peg the consumer AR glasses inflection in 2022 ( based largely on Apple). Signals that inform projections include the halo effect and acceleration that Apple’s rumored AR glasses could ignite. Header image credit: Magic Leap.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

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XR Today - Augmented Reality tag

APRIL 26, 2024

Pitched as the next potential ‘Canva of AR’, the Trace platform offers tools for developers to create immersive content for a range of devices, including phones, AR glasses, and spatial computing hardware, such as the Apple Vision Pro. ” Trace is made up of a team with backgrounds from Magic Leap, Disney, Samsung, DARPA, and Harvard.

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