Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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Road to VR

SEPTEMBER 27, 2023

We’ve seen some similar stuff from Magic Leap before it pivoted to enterprise, and Apple is sure to push many of the same augmented reality widgets with the launch of Apple Vision Pro. There’s been a ton of news already, so make sure to follow along with Connect for all of the latest XR stuff from Meta.

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ARPost

FEBRUARY 6, 2023

2023 Metaverse and XR Predictions That Could Shape the Future of Tech 1. Thus, it’s probable that in 2023, we’ll be seeing more XR devices being used as workstations in the office. He goes on to share that the success of the Quest 2 will fuel interest in the new Quest 3, which should will be released in 2023.

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The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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Road to VR

JUNE 19, 2024

Swart is joining Google at a pivotal moment in XR, as the company recently announced a strategic technology partnership with Magic Leap , which is seen as an effort to keep up with Meta, Apple, and others in a race to control the burgeoning AR headset market.

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The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Image by Nreal).

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Road to VR

MARCH 16, 2023

Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023. Apple’s upcoming mixed reality (MR) headset is rumored to arrive sometime in mid-2023 , while Meta is prepping multiple generations of its MR Quest headsets.

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta.

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023. It’s the end of an era.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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Upload VR

MAY 20, 2022

Apple is ramping up development of the operating system for its headset, with a plan to launch in 2023, Bloomberg’s Mark Gurman reports. Apple has in recent weeks ramped up development of realityOS (rOS), its operating system that the headset will run, and previewed the headset to the board of directors, Gurman reports.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

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ARPost

NOVEMBER 10, 2022

Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs.

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ARVR

MARCH 16, 2023

As we roll into 2023, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. Beyond the “if?” is the question of “what?”

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AR Insider

APRIL 6, 2020

This category includes Magic, Leap One and Nreal Light. Given Magic Leap’s rumored 6K unit sales and Nreal’s late-year launch, 250,000 units in 2020 would have to rely on hefty enterprise HMDs sales. 31 million also deviates widely from ARtillery figures which peg 2023 AR headsets 2.89 Vantage Points.

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Road to VR

SEPTEMBER 18, 2019

The report, which hasn’t received comment from either Facebook or Luxottica, maintains that the device should launch to consumers sometime between 2023 – 2025. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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AR Insider

APRIL 16, 2021

The enterprise focus is comparatively what Magic Leap failed to do — at least at first. Most believe the answer is more of a 2030 reality than a 2023 one. That goes for product design, positioning and marketing — a departure from the original HoloLens. That’s the billion-dollar question in the AR world.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. ” No modern VR headset platform has reached that number of users even today, with Meta likely leading with the sale of nearly 20 million Quest headsets between 2019 and early 2023.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

MAY 30, 2022

It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. Image by Magic Leap). Magic Leap has sold units of its first device for $550. Apple may unveil RealityOS at WWDC. News worth a mention. or no reason?

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XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

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The Ghost Howls

AUGUST 24, 2020

Who doesn’t want to do that can still use his/her Oculus account to log in until 2023 , but he/she won’t be able to use all the social functionalities of the device (like Venues, Horizon, etc…). After 2023, the devices won’t be guaranteed to work with an Oculus login. Apple threatens future support in Unreal Engine.

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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Upload VR

JANUARY 18, 2023

Apple reportedly indefinitely postponed its AR glasses, but plans to eventually release a more affordable headset model. Bloomberg’s Mark Gurman reports that standalone Apple Glasses had at one point years ago been planned for 2023. Glasses Shelved. Some startups like Nreal have already released primitive AR glasses.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

At the start of the year, the technology industry faced layoffs as some major firms, such as Meta, started 2023 cautiously. Despite the 2022 Metaverse boom that swept imagination and scepticism equally, 2023 was tough during H1 for the immersive industry. However, the narrative quickly switched towards the middle of the year.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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XR Today - Virtual Reality

MAY 15, 2023

Jake Steinerman spoke with XR Today last week, addressing the firm’s most recent user-generated content toolkit, company vision, and the state of the Metaverse in 2023. For example, Spatial’s Unity Creator Toolkit beta model powered the 2023 Metaverse Fashion Week on Spatial between 28 to 31 March. ”

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

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The Ghost Howls

SEPTEMBER 27, 2022

So, for instance, you record a video of a person from a low position and then see how it looks from a higher position Apple has just published a patent about showing invisible things on mixed reality glasses. The same concept could work with a Wi-Fi sensor, so you could see the strength of the Wi-Fi waves around you.

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The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to Magic Leap 2.

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Upload VR

OCTOBER 1, 2024

With passthrough headsets still years out, and Magic Leap still focused on consumers, Microsoft dominated the enterprise AR market for years with HoloLens 2. Magic Leap pivoted to enterprise just one month after HoloLens 2 launched, and in 2022 launched Magic Leap 2 with a wider field of view and more powerful compute unit.

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XR Today - Mixed Reality tag

AUGUST 4, 2023

The second half of 2023 is looming. New products are coming, and it’s safe to say that the end of 2023 will breed XR confidence. Trusted Apple Analyst Ming-Chi Kuo predicted that the AirTag 2 item tracking device will debut in the fourth quarter of 2024. XR products are evolving, and so are audiences.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Pico is facing layoffs for its total workforce that exceeded “2,000 at its peak” but has faced waves of layoffs, hitting 20 to 30 per cent of its employees in 2023. Moreover, Elizabeth Hyman, Chief Executive of the XR Association , explained that 2023 had become an “important year for the industry.”

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