Road to VR

MARCH 13, 2025

While neither Google nor AdHawk have commented on report, Google is ramping up its XR division to compete with the likes of Meta and Apple. Android XR is ostensibly set to debut on Samsung’s Project Moohan mixed reality headset, which still has no release date or price.

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The Ghost Howls

JULY 6, 2022

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. Poised to arrive around January 2023, it is considered by many the savior of XR, the hardware that will show the real possibilities of immersive realities and make finally VR mainstream.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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XR Today - Mixed Reality tag

NOVEMBER 22, 2024

The Sony vs Samsung skirmish is nothing new. Both Sony and Samsung have clearly demonstrated an interest in extended reality over the years. Samsung introduced the Gear VR headset in 2015, followed by the Odyssey headset. Samsung, on the other hand, hasn’t revealed a lot of information about its headset at all.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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Road to VR

JUNE 20, 2023

Apple has confirmed that Safari on Vision Pro will support WebXR, a web-standard that allows immersive experiences to be delivered through the browser. In a somewhat surprising move, Apple confirmed that Safari on Vision Pro will support WebXR. But now Apple has confirmed that Safari on Vision Pro will indeed support WebXR.

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The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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VRScout

MARCH 1, 2023

It’s been rumored that Samsung is working on a smart ring that can be used in tandem with a pair of custom augmented reality (AR) glasses, and based on a recently uncovered trademark filing by Samsung registering the names “Galaxy Ring” and “Galaxy Glasses,” it appears as though the gossip could be true.

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The Ghost Howls

JUNE 19, 2023

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. This means that the release of this headset may not happen before the end of 2023 for sure. Anyway, these are all rumors, so take them with a big grain of salt.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus.

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The Ghost Howls

FEBRUARY 10, 2025

Many studios are claiming losses in the order of magnitude of 5080% if compared to what they were able to obtain in 2023. XR is still in the early days and this year nothing mindblowing is going to happen: the major event will be the launch of Android XR headsets, but the Samsung device is too expensive to compete with Meta.

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The Ghost Howls

AUGUST 14, 2023

Top news of the week (Image by VRTUOLUO) A leak shows a prototype of the Samsung XR headset We finally have a leak of the Samsung headset that makes us see something about it. The report talks about Samsung wanting to target the $1000–2000 range, which in my opinion risks being neither expensive nor affordable.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. All these premises are not good: confusion is never a good sign in business.

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The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

MARCH 18, 2025

More info The Samsung headset should have motion controllers According to a report by SamMobile, Samsung will be making its own first-party handsets for its upcoming Project Moohan headset. This means that Samsung wont go all-in with hand tracking like Apple did. I wonder if they will ever open it up to other developers.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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The Ghost Howls

JANUARY 1, 2024

The time has finally come: on the last day of 2023, Praydog has released to the world his first version of UEVR, a universal VR mod for all games made with Unreal Engine. Last week I’ve already told you about two new chips that Samsung has built and that may be used in this headset.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. Let’s all hope so.

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The Ghost Howls

NOVEMBER 7, 2022

Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. The collaboration between Microsoft and Samsung is now over. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end.

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news. Some news on content.

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Road to VR

APRIL 22, 2024

.” The company hasn’t shown any of the headsets as such, but this symbolizes a monolithic shift in how the company is controlling its hardware-software stack , likening it to a more Android-style approach as opposed to Apple’s walled garden approach with iOS and Apple Vision Pro.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. According to Statista , by 2023, there will be 1.4 The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices.

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Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. I’m considering switching back to Samsung if they release a new XR headset. I’m

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Road to VR

MAY 22, 2024

Still, that’s a far cry from having them as officially integrated services you can just download from the store—like Apple does with Vision Pro, which, besides a few key competitors, supports millions of iOS apps. Bosworth says Google and Meta held talks in 2023, but ultimately Google was the one to leave the table.

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GizModo VR

MAY 3, 2021

The question was never if, but when, and according to noted Apple analyst Ming-Chi Kuo, the long-rumored foldable iPhone is now expected in 2023. Read more.

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Upload VR

JULY 11, 2024

At its Galaxy Unpacked event this week Samsung appeared to give a timeline for its upcoming Android XR headset. Samsung’s Google-Powered Headset Set To Launch Late 2024 Samsung’s Google-powered XR headset is set to launch, in very limited quantities, in late 2024.

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ARPost

JULY 30, 2020

billion by 2023 , growing at a CAGR of 9.98% from 2017 to 2023. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market. Hearables are a young market that is revving into gear.

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Upload VR

SEPTEMBER 21, 2024

Samsung's upcoming headset could be delayed again. In July 2024 Samsung publicly announced its XR platform" is coming "this year" and Google confirmed it's still involved. Just a few days before Langley's report, Samsung publicly announced its XR "platform" was coming "this year" and Google confirmed it's still involved.

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Upload VR

JULY 15, 2024

Samsung headset development kits will be available in October before a consumer launch in March, Business Insider reports. Langley's report comes just days after Samsung publicly announced its XR platform is "coming this year" and Google confirmed it's still involved. It's unclear how widely available this developer kit will be.

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XR Today - Mixed Reality tag

AUGUST 8, 2024

Interestingly, Microsoft is ordering the OLED panels from Samsung Display, a sub-division of Samsung, which aims to debut its own XR headset later this year or early next. The recent Microsoft patents highlight that the company has worked on the potential product since at least 2023.

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