Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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Road to VR

MARCH 13, 2025

While neither Google nor AdHawk have commented on report, Google is ramping up its XR division to compete with the likes of Meta and Apple. Android XR is ostensibly set to debut on Samsung’s Project Moohan mixed reality headset, which still has no release date or price.

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XR Today - Mixed Reality tag

NOVEMBER 22, 2024

The Sony vs Samsung skirmish is nothing new. Both Sony and Samsung have clearly demonstrated an interest in extended reality over the years. Samsung introduced the Gear VR headset in 2015, followed by the Odyssey headset. Samsung, on the other hand, hasn’t revealed a lot of information about its headset at all.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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Road to VR

JUNE 20, 2023

Apple has confirmed that Safari on Vision Pro will support WebXR, a web-standard that allows immersive experiences to be delivered through the browser. In a somewhat surprising move, Apple confirmed that Safari on Vision Pro will support WebXR. But now Apple has confirmed that Safari on Vision Pro will indeed support WebXR.

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VRScout

MARCH 1, 2023

It’s been rumored that Samsung is working on a smart ring that can be used in tandem with a pair of custom augmented reality (AR) glasses, and based on a recently uncovered trademark filing by Samsung registering the names “Galaxy Ring” and “Galaxy Glasses,” it appears as though the gossip could be true.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus.

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The Ghost Howls

FEBRUARY 10, 2025

Many studios are claiming losses in the order of magnitude of 5080% if compared to what they were able to obtain in 2023. XR is still in the early days and this year nothing mindblowing is going to happen: the major event will be the launch of Android XR headsets, but the Samsung device is too expensive to compete with Meta.

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The Ghost Howls

AUGUST 14, 2023

Top news of the week (Image by VRTUOLUO) A leak shows a prototype of the Samsung XR headset We finally have a leak of the Samsung headset that makes us see something about it. The report talks about Samsung wanting to target the $1000–2000 range, which in my opinion risks being neither expensive nor affordable.

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. According to Statista , by 2023, there will be 1.4 The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices.

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The Ghost Howls

NOVEMBER 27, 2023

More info (Sam Altman returns as CEO of OpenAI) More info (The Q* algorithm could be the reason why Altman was fired) News worth a mention Samsung trademarks “Samsung Glasses” Samsung has filed a trademark for “Samsung Glasses” in the UK. If you want to start using the Apple Polyspatial SDK, start from the links below!

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Road to VR

APRIL 22, 2024

.” The company hasn’t shown any of the headsets as such, but this symbolizes a monolithic shift in how the company is controlling its hardware-software stack , likening it to a more Android-style approach as opposed to Apple’s walled garden approach with iOS and Apple Vision Pro.

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Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. I’m considering switching back to Samsung if they release a new XR headset. I’m

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Upload VR

SEPTEMBER 21, 2024

Samsung's upcoming headset could be delayed again. In July 2024 Samsung publicly announced its XR platform" is coming "this year" and Google confirmed it's still involved. Just a few days before Langley's report, Samsung publicly announced its XR "platform" was coming "this year" and Google confirmed it's still involved.

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Road to VR

MAY 22, 2024

Still, that’s a far cry from having them as officially integrated services you can just download from the store—like Apple does with Vision Pro, which, besides a few key competitors, supports millions of iOS apps. Bosworth says Google and Meta held talks in 2023, but ultimately Google was the one to leave the table.

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GizModo VR

MAY 3, 2021

The question was never if, but when, and according to noted Apple analyst Ming-Chi Kuo, the long-rumored foldable iPhone is now expected in 2023. Read more.

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Upload VR

FEBRUARY 14, 2025

The Ray-Ban Meta glasses launched in October 2023, and a few weeks ago Mark Zuckerberg told staff that 1 million were sold in 2024. This suggests the launch quarter, Q4 2023, saw 1 million units sold out of the gate. EssilorLuxottica owns the Ray-Ban brand.

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Upload VR

JULY 11, 2024

At its Galaxy Unpacked event this week Samsung appeared to give a timeline for its upcoming Android XR headset. Samsung’s Google-Powered Headset Set To Launch Late 2024 Samsung’s Google-powered XR headset is set to launch, in very limited quantities, in late 2024.

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ARPost

JULY 30, 2020

billion by 2023 , growing at a CAGR of 9.98% from 2017 to 2023. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market. Hearables are a young market that is revving into gear.

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Upload VR

JULY 15, 2024

Samsung headset development kits will be available in October before a consumer launch in March, Business Insider reports. Langley's report comes just days after Samsung publicly announced its XR platform is "coming this year" and Google confirmed it's still involved. It's unclear how widely available this developer kit will be.

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XR Today - Mixed Reality tag

AUGUST 8, 2024

Interestingly, Microsoft is ordering the OLED panels from Samsung Display, a sub-division of Samsung, which aims to debut its own XR headset later this year or early next. The recent Microsoft patents highlight that the company has worked on the potential product since at least 2023.

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Road to VR

JANUARY 24, 2024

Notably, Demeo is also playable in mixed reality on Quest 2/3/Pro, and is slated to arrive on Apple Vision Pro at some point too, which could equally explain the “beyond.” It was only on the platform for a few years however, and was gone long before Microsoft shut down Altspace VR in March 2023.

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XR Today - Augmented Reality tag

NOVEMBER 8, 2024

First announced at Mobile World Congress (MWC) in 2023, these specs seemed to have a lot of potential – promising a unique wireless experience, complete with spatial computing capabilities and a potentially affordable price tag. However, it wasn’t until MWC 2023 that the company tried to break the mold.

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The Ghost Howls

MARCH 6, 2023

According to this report, this is the plan that Meta has for the upcoming years in VR: Release Quest 3, focused on Mixed Reality, in 2023. I’m pretty excited by these growing rumors about Samsung because Samsung has always proposed interesting XR devices.

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XR Today - Augmented Reality tag

NOVEMBER 27, 2023

This month, Samsung continued its recent history of leaking details on an upcoming XR wearable when it filed for a “Samsung Glasses” trademark in the UK. Reports suggest that Samsung plans to unveil a new device at its Unpack event next year, with initial production quantities expected to be around 30,000 units.

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XR Today - Virtual Reality

MAY 15, 2023

Jake Steinerman spoke with XR Today last week, addressing the firm’s most recent user-generated content toolkit, company vision, and the state of the Metaverse in 2023. The spatial line-up of brand partners represents a range of enterprise end-users, such as Adidas, Vogue, Ready Player Me, OpenSea, Polygon Studios, and Samsung.

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XR Today - Mixed Reality tag

JANUARY 2, 2025

When the rumor mill began churning out insights into other upcoming headsets from companies like Apple and, more recently, Samsung , we had a few more insights. In 2023, Valve Designer Lawrence Yang hinted that the company was working on an XR device when discussing the Steam Deck OLED. Still, thats just speculation.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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The Ghost Howls

DECEMBER 24, 2023

On the pro side, we had the launch of the Apple headset we were all waiting for since forever, the Quest 3 launch, the great sales of Queset 2 after the price slash, and some cool games like Vertigo 2, Resident Evil 4 VR, and Asgard’s Wrath 2. Also, Samsung will probably unveil its moves, so… it is going to be interesting.

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Upload VR

OCTOBER 30, 2023

Qualcomm is seemingly planning to reveal a new XR chipset early next year that could be for Apple Vision Pro competitors. South Korean news outlet Electronic Times said it interviewed Qualcomm's GM & VP of XR Hugo Swart at Snapdragon Summit 2023 last week. Vision Pro Competitors From Samsung & LG?

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Upload VR

JANUARY 4, 2024

It's a more premium option for higher-priced headsets, including those designed to take on Apple Vision Pro. Qualcomm indicated that XR2+ Gen 2 will power Immersed's Visor , Samsung's upcoming Google-powered headset , a yet-to-be-announced new HTC Vive headset, a YVR headset in China, and a fifth headset from a currently undisclosed company.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I hope we will meet there and have fun together! Outstanding move. Good luck with that.

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XR Today - Virtual Reality

JANUARY 22, 2024

Alongside Apple’s marketplace debut next week, XR devices may have their mainstream moment in 2024. The 2022 hiring and accelerator program came amid Disney’s attempt to hop on the Metaverse hype wave, introducing AR streaming and other XR content alongside partners like Snap and Apple.

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