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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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The XR Week Peek (2022.11.01): Quest Pro gets released, Quest 3 slated for 2023, and more!

The Ghost Howls

Meta confirms Quest 3 is coming in 2023. We were all suspecting it, but now it is official: Meta has announced that Quest 3 is coming in 2023. We can also guess that the release will happen during Meta Connect 2023. More info (Meta confirms Quest 3 for 2023?—?Road I’m sure we will have more rumors in the next few months.

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AR Advertising Projected to Reach $8.8 Billion by 2023

AR Insider

billion in 2023. billion in 2023, an 81 percent compound annual growth rate. Visual search, a la Google Lens , identifies objects using the smartphone camera or AR glasses. Unity has begun to serve AR ads in its extensive in-game ad network and is worth watching closely for best practices. billion last year to $27.4

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‘Space Invaders: World Defense’ Will Showcase Google’s Newest AR Tool This Summer

Road to VR

Google has announced an upcoming AR game, Space Invaders: World Defense , which is built as a showcase of the company’s latest AR tool. Over the last few years Google has been steadily working on its AR developer toolset, ARCore.

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AWE 2023 Is Right Around the Corner

ARPost

Augmented World Expo , AWE for short, returns to Santa Clara this year from May 31 to June 2, 2023. Following that is a “Fireside Chat” with Unity CEO John Riccitiello. It’s hard to find an XR organization that Peck isn’t or hasn’t been involved with, and Bar-Zeev co-created Google Earth and HoloLens. Let’s take a look.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Trends and predictions for XR in 2024

The Ghost Howls

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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