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MagicLeap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that MagicLeap 1’s cloud services are due to be shut off on December 31st, 2024.
In 2024, demand for smart glasses is growing at an astronomical pace. Amazon has its Echo Frames. Insights from I/O 2024 Currently, there are no official announcements indicating that a new set of Google AR Glasses will soon be coming to stores. Will Google and MagicLeap Create a New Set of Specs?
Waiting until now would mean that next VR game by Valve would come out in 2024–2025… do you really think they don’t want to make the ecosystem to grow now? If you’re interested in these devices, have a look at Amazon and Oculus websites. Valve says that it was waiting to see the reception of Alyx before developing other games.
Auidences are watching, developers are already working on realityOS applications, and XR device vendors are making a move towards the spatial computing trend of 2024. On the other hand, firms like MagicLeap and XREAL are receiving millions in funding to potentially leapfrog the forecasted success of Apple’s Vision Pro.
Image by MagicLeap). MagicLeap may be in trouble, but its CEO remains confident. Some weeks ago, I’ve reported of rumors about MagicLeap being in big trouble and having assigned all its patents as collateral to bank JP Morgan, probably because it is looking for a loan or to raise a round E.
They had some hype a few years ago, also because MagicLeap, in the beginning, hinted at the fact that it would have used them, but then they revealed themselves to be too unpractical for AR. The 2024 edition will happen again in Rotterdam (Netherlands) from the 4th to the 6th of December 2024.
Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, MagicLeap, and Qualcomm.
A report this week shows how these changes have been quite important: The first version of the “Project Nazare” glasses will be still released in 2024 as originally planned, but it will be targeted only at developers (a bit like today’s Snap Spectacles). Amazon now offers the possibility to try-on shoes in AR on its app. Learn more.
According to the rumor, the collaboration should end in 2023, with the first product launched in 2024, a year that is compatible with a consumer-prosumer release of an XR device. MagicLeap rebrands and kills the whale. Apple is entering the XR field, and Facebook is currently dominating the VR market.
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