AR Insider

MARCH 4, 2021

billion in 2024. Enterprise spending represents 98 percent of that total, retracting to 90 percent by 2024. And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. So given that choice, Apple could lean towards the former in V1.

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XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

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XR Today - Virtual Reality

MARCH 19, 2024

Cloud-based XR streaming is a big story to come out of NVIDIA GTC 2024. HoloLight is at NVIDIA GTC 2024 to announce that its Hub solution will be integrated into the Omniverse package. “We see more and more interest in topics like CloudXR,” Susanne Haspinger, the COO & Co-founder of HoloLight, noted during the event.

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MAY 22, 2023

Meta is in talks with Magic Leap over a potential "multiyear agreement", the Financial Times reports. The original Magic Leap One launched in 2018 as the first AR headset available to consumers, priced at $2300. That IP could include some of the company's augmented reality (AR) waveguide patents.

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Road to VR

MAY 5, 2022

Google is undoubtedly gearing up to release XR headsets of some type in the future, which may compete with devices from Apple, Meta, Microsoft and Snap. According to previous reports, Google Labs is currently working on an AR headset, code named Project Iris , which is rumored to ship sometime in 2024.

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Road to VR

MARCH 16, 2023

While the company says it’s not pushing out any more software for Glass Enterprise Edition after that date, however its most recent system images will remain publicly available until at least April 1st, 2024. There’s also the issue of emerging competition.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

FEBRUARY 17, 2024

It has hand tracking, and the Pro model also has eye tracking, like Apple’s device. Then he ended the video by saying that Apple has a closed ecosystem model, while Meta is open, and sometimes an open model won, like in the PC case. ARKit), but usually, all new features announced by Apple are like old features for Android users.

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The Ghost Howls

JULY 10, 2023

The release date should have been early 2024, but it seems that the Korean company has informed its suppliers that this date may have been moved forward of “one to two quarters”. But the bad news is another one: it seems that the release schedule of the Apple Vision “had to be pushed back”, probably into 2026.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Project Iris was said to ship as early as 2024. With Apple and Meta both staking serious claims though, it needs to solidify that strategy sooner rather than later. It’s still early days for MR headsets.

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AR Insider

APRIL 6, 2020

units by 2024, which is a compound annual growth rate of 81.5 This category includes Magic, Leap One and Nreal Light. Given Magic Leap’s rumored 6K unit sales and Nreal’s late-year launch, 250,000 units in 2020 would have to rely on hefty enterprise HMDs sales. million units, up 23.6 percent from 2019.

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The Ghost Howls

OCTOBER 7, 2024

Apple’s end goal is the one of building lightweight AR glasses that people wear all day, too, so it’s pretty normal that people at Cupertino are concerned about the work that Meta is doing (this is one of the positive side effects that I envisioned about the reveal of Orion , and in fact, it came true).

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JANUARY 18, 2023

Apple reportedly indefinitely postponed its AR glasses, but plans to eventually release a more affordable headset model. Bloomberg’s Mark Gurman reports that standalone Apple Glasses had at one point years ago been planned for 2023. Glasses Shelved. Some startups like Nreal have already released primitive AR glasses.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

As 2024 rounds up, the XR world is prepping the year’s final announcements and events, leading to massive showcases that will shake up the industry next year. Samsung to Debut MR Headset in 2024? Last month, Meta debuted two immersive devices, the Meta Quest Pro and the Ray-Ban smart glasses.

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Road to VR

JUNE 17, 2024

Apple’s Worldwide Developer Conference (WWDC) is over, and while Vision Pro was a big focus with the announcement of its visionOS 2 update , it’s pretty clear Apple’s first mixed reality headset isn’t in a hurry to feature-match other XR headsets at this point, let alone Meta Quest 3.

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XR Today - Mixed Reality tag

AUGUST 4, 2023

With the market kicking off with a whimper, not a bang at the start of the year, the tide appears to be turning heading into 2024. Trusted Apple Analyst Ming-Chi Kuo predicted that the AirTag 2 item tracking device will debut in the fourth quarter of 2024. XR products are evolving, and so are audiences.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

What a year 2024 has been for XR. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. At the start of the year, the technology industry faced layoffs as some major firms, such as Meta, started 2023 cautiously.

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Road to VR

JUNE 7, 2022

By comparison similar devices like HoloLens 2 and Magic Leap tend to have hazy color inconsistency which often shows a faint rainbow haze from one side of the view to the other. Lumus expects to see the first major consumer product incorporating its waveguide solution in 2024.

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XR Today - Mixed Reality tag

JANUARY 23, 2024

VR|MR 2024 – a conference taking place in San Francisco, California, between 29 and 31 January 2024. Many XR industry giants, such as Google, Magic Leap, and Meta Reality Labs, are poised to appear at the event. VR|MR 2024 One of the most valuable parts of an industry event is the keynotes and seminars.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Announced in December 2024 , Android XR marks the beginning of a unified ecosystem that will power countless devices, from VR headsets and mixed reality glasses, to augmented displays (like those on your standard smartphone). Google has already shared that its working with companies like Sony, Magic Leap, and Lynx.

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Upload VR

DECEMBER 22, 2023

Meta's CTO seemed to suggest the company could demo a highly advanced true AR glasses prototype in 2024. Instead, Heath wrote, Meta will distribute them to select developers in 2024 and also use them as a demonstration of the future of AR.

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Upload VR

OCTOBER 1, 2024

For the original HoloLens headset from 2016, the same will happen after December 10 2024, just over two months from now. With passthrough headsets still years out, and Magic Leap still focused on consumers, Microsoft dominated the enterprise AR market for years with HoloLens 2.

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MAY 18, 2023

A new report from Bloomberg's Mark Gurman includes some interesting claims about the history of Apple's head mounted displays development effort. In January, Gurman reported that Apple had indefinitely postponed the AR glasses , shifting its full focus to the upcoming headset and development of a more affordable model down the line.

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

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XROM

JANUARY 16, 2024

Magic Leap, the renowned AR headset vendor, has recently received a staggering $590 million in funding from Saudi Arabia's sovereign wealth fund. This injection of capital has propelled Magic Leap's valuation to over $4.5 With this newfound support, Magic Leap is gearing up to take on tech giants like Apple and Meta.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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XR Today - Mixed Reality tag

NOVEMBER 15, 2023

Although spatial technology has existed for some time, companies like Apple have spawned new interest. Tools like the Apple Vision Pro, combined with a collaboration tool like Microsoft Teams, link the real world to digital content. As a result, the spatial computing market is growing, set to reach an incredible $544.6 billion by 2032.

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XR Today - Augmented Reality tag

JANUARY 23, 2024

The Agency of Record for The Royal Institute of Traditional Arts in Saudi Arabia owns AI Safer and is set to start leveraging the technology for visitors by March 2024. ARway is debuting its spatial application on the realityOS ecosystem to mark Apple’s debut on the market next week, ready for Vision Pro’s Feb 2nd US launch.

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XR Today - Augmented Reality tag

JUNE 21, 2024

In 2024, demand for smart glasses is growing at an astronomical pace. At Google I/O 2024, the company introduced new Geospatial AR features for Google Maps, unveiled updates to various AR development tools, and even announced a partnership with HP to help revive its Google Starline project (for immersive video conferencing).

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XR Today - Mixed Reality tag

JULY 18, 2024

Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. With significant events occurring every month, bringing together XR firms and end-users, 2024 is already becoming a year of incubation that could potentially propel XR into the office space and beyond.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

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The Ghost Howls

MARCH 30, 2020

Waiting until now would mean that next VR game by Valve would come out in 2024–2025… do you really think they don’t want to make the ecosystem to grow now? Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. More info (ARKit 3.5

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XR Today - Mixed Reality tag

MARCH 22, 2024

percent last year, new IDC data points to shipments in 2024 rising by 44.2 The new Apple Vision Pro, which launched an update earlier this month , and other products due to come out soon will also help to promote growth, while macroeconomic conditions improve worldwide. Despite shipments for AR and VR headset declining by 23.5

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

Just weeks before 2024 wraps up and the new year draws closer, the XR industry is steeped in countless stories that may lead to a transformative year for XR. 2024 looks to be a foundational year for the future of XR, from hardware to software and from consumer to enterprise. However, as always, that future is not set.

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