Google Reportedly Set to Acquire Eye-tracking Startup to Bolster Android XR Hardware Efforts
Road to VR
MARCH 13, 2025
Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc. As reported by Bloomberg’s Mark Gurman, Google is allegedly acquiring AdHawk for$115 million, according to people with knowledge of the matter. This isn’t the first time AdHawk has flirted with an acquisition by a key XR player.
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