Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

Google 364

Google AR Holography Magic Leap 364

Road to VR

OCTOBER 8, 2024

Samsung and Google announced in early 2023 that, along with Qualcomm, they’d be releasing an “XR platform” based on Android , which could also see the release of a high-end mixed reality headset. It was said Google created several smartglasses prototypes in a bid to interest manufacturing partners, such as Samsung.

Samsung 348

Samsung Google AR Hardware 348

AR Insider

NOVEMBER 16, 2020

B uried deep in Google’s recent Search On 2020 event was a notable nugget. The company’s visual search tool, Google Lens, now recognizes 15 billion products. In this sense, it’s telling that Google phrased this announcement as recognizing 15 billion products , rather than objects. Who Makes that Dress?

Data 404

Data Google Retail AR 404

Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

Google 363

Google AR Magic Leap Canada 363

Upload VR

FEBRUARY 11, 2025

Android XR will let apps access the passthrough camera view, Google confirmed. UploadVR David Heaney Now, Google confirmed to veteran VR developer Antony Vitillo that Android XR apps will get access to the front camera view by requesting the same Camera permission as regular Android apps and using the same APIs.

Google 140

Google Data Apple Software 140

XR Today - Mixed Reality tag

DECEMBER 20, 2024

In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.

Google 126

Google Samsung Wearables Augmented Reality 126

Road to VR

MARCH 16, 2023

Google Glass Enterprise Edition 2, the company’s work-focused version of its iconic but once maligned smartglasses, is being discontinued. Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023.

Google 338

Google Magic Leap AR Apple 338

The Ghost Howls

NOVEMBER 11, 2024

link] — Alex Coulombe (@iBrews) October 25, 2024 Together with the suggestion engine, there is also another big problem in the store, which is the Search Engine. — Ian Hamilton (@hmltn) October 25, 2024 It’s been since ages that Meta has tried to make a successful Social VR application.

Gaming 468

Gaming Google Arizona Video 468

Road to VR

FEBRUARY 26, 2025

Notably, one of the biggest analogues, Mozilla’s now-defunct WebXR-based Hubs platform , summarily shut down in 2024 following financial issues. While web-based content excels at quick deployment, rendering constraints typically make for simplistic, low-poly visuals. What is clear though is HTC isn’t the company it once was.

HTC 298

HTC Spain Tips Google 298

Road to VR

JANUARY 3, 2024

2024 will mark the 13th year that we’ve been following this XR journey here at Road to VR. What it Means for 2024 The first article about Apple that I ever wrote on Road to VR was this one in 2014 about the company filing a job posting seeking someone with experience in AR and VR. Somehow another year has come and gone.

Apple 360

Apple Sony HTC Hardware 360

Road to VR

MARCH 5, 2024

A report from Business Insider maintains Meta’s AR team has been tapped to get its ‘Orion’ AR glasses ready to unveil at Connect 2024, which typically happens in October. The post Meta Reportedly Set to Unveil Prototype AR Glasses ‘Orion’ at Connect 2024 appeared first on Road to VR.

AR 351

AR Augmented Reality Conference Training 351

The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

Samsung 378

Samsung Google Hand tracking Ukraine 378

The Ghost Howls

SEPTEMBER 30, 2024

So in this article, I want to tell you what are the major lessons you have to take from Meta Connect 2024 and that you should take into consideration for the future of your career or your business. Meta has not an existing 2D store like Apple or Google, so it has to also create an ecosystem of 2D apps from scratch. We did it guys!!!

AR 395

AR Data Apple Italy 395

The Ghost Howls

NOVEMBER 13, 2023

Tencent should start selling the headset beginning in late 2024 , with Meta getting most of the device revenue, while Tencent most of the content revenue. I think this can be an important moment: China is a huge market that Meta has never been able to enter properly and now, with this headset, it could finally be able to sell its units there.

China 429

China Samsung Apple Ukraine 429

XR Today - Virtual Reality

AUGUST 19, 2024

The VR modelling tool Google Blocks is now available as an open-source version under the name of Open Blocks. Google AR Glasses: Is This the Return of Google Glass? The Launch of Google Blocks Google blocks was introduced in 2017. It was originally released for the HTC Vive and Oculus Rift.

Tools 310

Tools Google Magic Leap Unity 310

XR Today - Virtual Reality

MAY 27, 2024

Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. So, what is Google Project Starline, and what makes it different from the current solutions available? What is Google Project Starline?

Immersion 295

Immersion Google Conference Video 295

AR Insider

AUGUST 14, 2024

The 2024 Summer Olympics have come and gone, but there's much to look back on. Besides the primary sporting events and angles, there was a notable tech presence, including AR activations from Snap, Google, and others. This post appeared first on AR Insider.

Google 432

Google AR Trends 432

The Ghost Howls

OCTOBER 16, 2023

This rumor mentions a thing we already heard from other sources, which is that Meta is working on a new cheap device for 2024, aiming at a price tag of $199. More info — Use Google Translate! According to the latest rumors, the device is expected to be launched either at the end of 2024 or the beginning of 2025.

Unity 424

Unity Ukraine Microsoft Samsung 424

Upload VR

MAY 14, 2024

Google showed a brief demo of AI smart glasses with a HUD I/O 2024. Google says Astra works by "continuously encoding video frames, combining the video and speech input into a timeline of events, and caching this information for efficient recall". 0:00 / 0:53 1× The smart glasses teaser segment of Google I/O 2024.

Google 143

Google Samsung Video Hardware 143

XR Today - Augmented Reality tag

MAY 27, 2024

Google I/O 2024 is one of the tech giant’s most exciting annual events for a few reasons. Not only does it give us plenty of updates on new devices and development tools from Google, but it’s also where the company announces some of its most exciting innovations.

Google 121

Google AR Singapore Augmented Reality 121

Road to VR

APRIL 3, 2025

In 2024 Nintendo published a patent for a VR add-on similar to Labo VR, which seems closer to a Cardboard-like design that would slot into a Nintendo handheld. There was also a rumor in late 2023 that Nintendo was partnering with Google to create a standalone headset, although we’ve heard nothing since.

Google 216

Google Samsung Gaming Industry 216

Road to VR

FEBRUARY 28, 2025

While the Play for Dream MR headset is currently running its own flavor of Android as its underlying operating system, the company tells Road to VR that it expects to adopt Google’s own Android XR platform eventually. Alternatively the company could wait until a future headset to make its transition.

Asia 237

Asia China Apple Google 237

The Ghost Howls

AUGUST 14, 2023

T he use of the Exynos chips makes me think even more that this is an old device : Samsung has recently announced that it is going to build its headset with Google and Qualcomm, so it is impossible that the to-be-released device doesn’t have a Qualcomm chip. appeared first on The Ghost Howls.

Samsung 357

Samsung Machine Learning Australia Eye Tracking 357

Road to VR

SEPTEMBER 4, 2023

Meta is reportedly teaming up with South Korean tech giant LG Electronics to offer up competition to the Apple’s forthcoming Vision Pro mixed reality headset, which is slated to arrive sometime in 2024. Provided the report is true, it seems some very distinct battle lines are being drawn.

South Korea 361

South Korea Apple Samsung Google 361

Upload VR

DECEMBER 12, 2024

UploadVR Ian Hamilton If you missed the news, Samsung finally revealed its standalone headset today, and Google revealed the Android XR platform that it will run. But Google is building a platform it hopes will be the industry standard, and at least three other companies are already building devices to run it: Sony, Lynx, and Xreal.

Sony 141

Sony Samsung Google Hardware 141

Road to VR

FEBRUARY 19, 2025

While we’re not expecting another Quest headset to launch this year,one thing we didn’t hear about at Connect 2024 was just when the rash of third-party headsets running Horizon OS will release, slated to arrive from Asus and Lenovo, in addition to an Xbox-flavored version of Quest.

Conference 227

Conference Eye Tracking AR Tools 227

Road to VR

MARCH 6, 2023

Samsung announced last month it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” ” Google is building the software, while Samsung builds the hardware.

Samsung 363

Samsung AR United States Washington 363

AR Insider

DECEMBER 8, 2020

billion in 2024. Enterprise spending is 98 percent of that total, but will retract to 90 percent by 2024 and continue to decline until consumer/enterprise trendlines intersect. As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. .

AR 544

AR Wearables Apple Strategy 544

Road to VR

AUGUST 7, 2024

Microsoft HoloLens 2 | Image by Road to VR In January 2024, the company released support for 3D and VR meetings in Mesh , its immersive chatting platform. Samsung and Google confirmed in July their forthcoming “XR platform” will be announced sometime this year.

Microsoft 363

Microsoft Samsung Hardware Google 363

Road to VR

APRIL 24, 2024

Kuo, a respected figure in supply chain leaks and analysis, says in and in a new blog post that Apple has cut 2024 shipments for Vision Pro to 400–450k units—significantly lower than the reported 700–800k units or more expected for worldwide production this year.

Apple 335

Apple Head Mounted Display Samsung China 335

XR Today - Virtual Reality

MAY 12, 2023

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

Unity 246

Unity Google Study Africa 246

AR Insider

OCTOBER 15, 2020

21 billion in 2024, a 39 percent CAGR. billion in 2024, a 74 percent compound annual growth rate (see below). Led by Google Lens , visual search’s appeal will be driven by a utilitarian and high-frequency use case (like web search). More from AR Insider… The post Will AR Advertising Reach $8 Billion by 2024?

AR 179

AR Data Exercises Trends 179

AR Insider

SEPTEMBER 3, 2020

billion last year to just over $21 billion in 2024. billion last year to almost $4 billion by 2024. Google Swirl could serve as an important AR accelerant by incentivizing brand adoption through Google-scale distribution. billion last year to almost $17 billion in 2024. So what did the report uncover? Zeroing In.

AR 389

AR Software Google Hardware 389

Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Project Iris was said to ship as early as 2024.

Samsung 315

Samsung AR Google Apple 315

The Ghost Howls

NOVEMBER 26, 2024

The glasses should work with Google Gemini AI and have the following features: Processors : Snapdragon AR1 and NXP Camera : 12MP with Sony IMX681 Battery : 155mAh Weight : 50 grams The first batch of production should be around 500,000 units , with more to come if the glasses prove to be successful.

Controllers 387

Controllers Microsoft Simulation Ukraine 387

XR Today - Virtual Reality

JULY 18, 2024

Google has made Google Blocks an open-source application, which it says will enable “novel and rich experiences”. Google AR Glasses: Is This the Return of Google Glass? ” Icosa Foundation is a global community of developers that create open-source replacements for Tilt Brush and Google Poly. .”

Google 297

Google Magic Leap Virtual Reality Software 297

XR Today - Augmented Reality tag

NOVEMBER 27, 2024

However, keen eyes will notice that Samsung made the same promise in 2024. At Unpacked 2024, TM Roh, the President of Samsung’s Mobile Division, and Google’s Senior Vice President of Platforms and Devices, Rick Osterloh , said that the XR device is under rigorous development and aims for a late 2024 release.

Samsung 117

Samsung Wearables Augmented Reality Eye Tracking 117