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Google Reportedly Set to Acquire Eye-tracking Startup to Bolster Android XR Hardware Efforts

Road to VR

Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc. As reported by Bloomberg’s Mark Gurman, Google is allegedly acquiring AdHawk for$115 million, according to people with knowledge of the matter. This isn’t the first time AdHawk has flirted with an acquisition by a key XR player.

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HTC Launches Browser-based 3D & VR Platform ‘VIVERSE Worlds’, Aims to Be ‘YouTube of 3D Content’

Road to VR

HTC today launched VIVERSE Worlds , a 3D content platform that can be embedded on “any website for any device,” positioning it as a lighter, more flexible way of hosting and browsing 3D content across the web. Embedding 3D is effortlesssimply copy and paste it into any website as an IFrame, all for free,” HTC says.

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Trends and predictions for XR in 2024

The Ghost Howls

So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. The big players enter the field Google is back (Image by Samsung) One of the most encouraging signs of this new cycle is that all the big players are now in the immersive realities field.

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Android XR will allow camera access like on the phone

The Ghost Howls

Passthrough camera access is a hot topic in the XR community right now and while the positions of Meta, Apple, and Pico are known, everyone is wondering what Google will do with Android XR. Meta, Pico, HTC, then Apple… all of them prevented the developers from accessing the camera frames. But what about Google and Android XR?

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The XR Week Peek (2025.02.04): Meta had a record Q4 2024, Apple still finding its way to AR glasses, and more!

The Ghost Howls

Sorry for the delay in the publication I hope you still love me) Top news of the week (Image by Meta) Meta had a great Q4 2024 Meta announced its financial data for the last quarter of 2024 and they are great but there are also a few things to reason about. The great news is that Reality Labs reached a record $1.08 is shutting down.

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XR Year in Review: The Most Important Stories of 2023 and What They Mean for 2024

Road to VR

2024 will mark the 13th year that we’ve been following this XR journey here at Road to VR. What it Means for 2024 The first article about Apple that I ever wrote on Road to VR was this one in 2014 about the company filing a job posting seeking someone with experience in AR and VR. Somehow another year has come and gone.

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Google Glass v2. No one can compete now. AR glasses.

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