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Big XR News from Apple, Google, XREAL, and Meta Reality Labs

XR Today - Mixed Reality tag

CES 2024 allowed 2024 to kick off with a massive splash. On the other hand, as 2024 ramps up to be pivotal in the industry, many firms are looking to cement a place in the emerging market as they find a home in countless end-user segments. The Vision Pro will cost $3,499 for a 256GB storage model.

Apple 89
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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

With significant events occurring every month, bringing together XR firms and end-users, 2024 is already becoming a year of incubation that could potentially propel XR into the office space and beyond. Industry Experts Unite at SPIE 2024 SPIE.AR|VR|MR VR|MR 2024 wrapped up this week.

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Meta Optimistic about Apple’s Entry into the Market

XR Today - Mixed Reality tag

“Meta employees see the Quest and its software ecosystem emerging as a primary alternative to Apple in the space, filling the role played by Google’s Android in smartphones,” the report states. So, what will prove the most fruitful in 2024? A new wave of spatial computing applications or a trusted Android framework.

Apple 116