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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

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Samsung Files Trademark for ‘Galaxy Glasses’ AR/VR Headset

Road to VR

Samsung announced last month it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” ” Google is building the software, while Samsung builds the hardware.

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Trends and predictions for XR in 2024

The Ghost Howls

So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. These new headsets have hybrid virtual and mixed reality features, natural interactions and come at a high price : Vision Pro costs $3500 and the Samsung headset is rumored to be around $2000.

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New XR Platform From Samsung and Google Will be Announced, if Not Launched, This Year

Road to VR

This week Samsung and Google confirmed their forthcoming “XR platform” will be announced this year, though it’s unclear if it will actually launch before the end of 2024. It was early 2023 when Samsung, Google, and Qualcomm first announced their collaboration on an “XR platform” based on Android.

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Microsoft Reportedly Orders Samsung Micro OLEDs to Restart XR Hardware Ambitions

Road to VR

According to a report from Korean tech outlet The Elec , Microsoft has contracted Samsung to supply micro OLED display panels for what is described as “next-generation mixed reality devices.” Samsung and Google confirmed in July their forthcoming “XR platform” will be announced sometime this year.

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The XR Week Peek (2023.11.14): Quest Lite is coming to China, Samsung XR headset expected for 2024, and more!

The Ghost Howls

Tencent should start selling the headset beginning in late 2024 , with Meta getting most of the device revenue, while Tencent most of the content revenue. Samsung wants to produce initially only 30,000 units of the device, to gauge the interest of the community, and ramp up the production only if the first feedback is positive.

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Report: Samsung Delays XR Headset Due to Stiff Competition from Apple Vision Pro

Road to VR

Samsung’s upcoming XR headset, which is meant to compete with Apple Vision Pro, has been delayed by “one to two quarters” from its reported early 2024 release target, according to an SBS Biz (Korean) report. That’s apparently been delayed by about “one to two quarters,” or three to six months.

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