The Ghost Howls

MAY 5, 2025

Top news of the week (Image by Meta) Meta Reality Labs did not have a great quarter In its latest earnings call, Meta shared that in the first quarter of 2025, the revenues of Reality Labs were 6% lower than in Q1 2024. Meta CFO Susa Li said that the glasses have four times as many monthly active users compared to Q1 2024.

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The Ghost Howls

FEBRUARY 18, 2025

Top news of the week Ray-Ban Meta sold 2 million devices EssilorLuxotticas CEO Francesco Milleri during the companys Q4 2024 earnings call this week praised the Ray-Ban Meta glasses for having been a big success. It feels good to have 15 minutes of celebrity sometimes And with all this happiness, lets dig into the best XR news of the week!

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Hand tracking Apple Video Training 291

XR Today - Mixed Reality tag

DECEMBER 20, 2024

With Android XR, Google wants to power a broad range of proprietary and third-party experiences, spanning all the way from the upcoming Samsung XR headset , to smart glasses, and extended reality applications infused with artificial intelligence. Instead, the company is laying the foundations for a huge XR portfolio. What is Android XR?

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Upload VR

MARCH 14, 2025

The new capability was announced at Meta Connect 2024 in September as coming this year. This is also means the same code will work on Google's upcoming Android XR platform , set to debut in Samsung's headset, with only the permission request being different. Now it's here, as an experimental release for Quest 3 and Quest 3S.

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XR Today - Mixed Reality tag

AUGUST 30, 2024

What started as a quiet continuation of July soon became a busy month of leaks, rumours, device debuts, and far more as vendors look to eye up the lucrative end-of-year holiday season and Meta Connect 2024 industry hype wave. This move may be part of Meta’s efforts to focus on AR smart glasses in the future.

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The Ghost Howls

NOVEMBER 27, 2023

More info (Sam Altman returns as CEO of OpenAI) More info (The Q* algorithm could be the reason why Altman was fired) News worth a mention Samsung trademarks “Samsung Glasses” Samsung has filed a trademark for “Samsung Glasses” in the UK. Thanks to Davy Demeyer for the tip!)

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The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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XR Today - Augmented Reality tag

MAY 27, 2024

Google I/O 2024 is one of the tech giant’s most exciting annual events for a few reasons. In 2024, the focus was on Google’s increasing investment in AI. Here are the most exciting XR updates from this year’s Google I/O 2024. Most of the biggest changes come to Google’s Geospatial tools.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Currently, Unity is the most widely-used gaming engine used to create VR/AR/MR experiences for individual developers and enterprises.

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Upload VR

JANUARY 29, 2024

Google is building an 'Android XR' platform to power Samsung's upcoming headset. And while Samsung may have a period of exclusivity, that almost certainly ( and reportedly ) won't last forever. Samsung's headset will reportedly be priced somewhere around $2000. Meta also lacks any real moat beyond its game studios.

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XR Today - Mixed Reality tag

JULY 3, 2023

Moreover, Apple is working with other major industry suppliers such as Samsung Electronics, LG Electronics, and Sony for the Vision Pro debut. More on Apple Vision Pro Apple is planning to debut its costly and enterprise-grade device in 2024.

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

Just weeks before 2024 wraps up and the new year draws closer, the XR industry is steeped in countless stories that may lead to a transformative year for XR. 2024 looks to be a foundational year for the future of XR, from hardware to software and from consumer to enterprise. 1E has an enterprise value of $720 million.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Meta dominates the AR/VR market, with reports suggesting the company was responsible for around 70% of AR/VR headset shipments at the end of 2024. The market is evolving rapidly, with new solutions from world-leading companies like Apple and Samsung appearing alongside niche solutions from newer companies like BigScreen Beyond and MeganeX.

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UploadVR Between Realities podcast

FEBRUARY 8, 2017

Alon Or-bach (Samsung Electronics), Kaye Mason (Google). It’s not often you get both Oculus and Valve together days, let alone Google and Samsung, with bonus helpings of Epic Games, Owlchemy Labs, and Sensics. Room 2024, West Hall. Liz Mercuri (Unity). Wednesday, March 1st, 2:00pm – 3:00pm.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Moreover, Apple is also pushing its Vision Pro SDK to support its first-party and Unity-supported third-party immersive applications, again in a bid to create a sophisticated piece of hardware with a system-selling lineup of integrated applications and hardware.

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XR Today - Mixed Reality tag

JANUARY 4, 2024

The firm explains how its content creation platform is ready for the influx of wearables due in 2024, including AR, VR, and MR devices. Moreover, with other tech giants teased to enter the XR market this year, such as Samsung and Apple, the market may see an influx of established players ready to swoop in to claim a personal patch of land.

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XR Today - Mixed Reality tag

MARCH 29, 2024

Will the Apple Vision Pro Debut in China Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. This follows similar news from Samsung, who have noted that smartphone sales are decreasing and, in response, they are investing more in XR devices.

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The Ghost Howls

MARCH 1, 2024

So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. These new headsets have hybrid virtual and mixed reality features, natural interactions and come at a high price : Vision Pro costs $3500 and the Samsung headset is rumored to be around $2000.

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Trends Apple Google Unity 490

The Ghost Howls

OCTOBER 1, 2024

Who We Are A Silicon Valley-Based Startup on a mission to transform digital engagement from the ground-up by merging the physical and the digital world. A Creator Platform for next-gen to ‘Socialize.’ appeared first on The Ghost Howls.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. That’s fantastic news for all Unity XR developers!

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The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes. A Creator Platform for next-gen to ‘Socialize.’

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The Ghost Howls

SEPTEMBER 23, 2024

If this partnership is exclusive, Meta has just got a huge edge over its competitors like Samsung or Google. But a new report in Korean magazine “Daily Korea” states that Samsung may not be in a hurry to release its headset anymore, because Meta canceled its Quest Pro 2 plans with LG, and Apple is postponing its Vision Pro 2.

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The Ghost Howls

SEPTEMBER 18, 2023

The drama about Unity’s new pricing models has set the whole game development community on fire, while we had an unexpected leak about the Pico 5 and some updates on the Apple Vision Pro. In the case of Unity Personal, the thresholds are 200,000 downloads and 200,000 in revenues, and the fee is $0.20 per install. And this $0.2

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The Ghost Howls

JULY 3, 2023

Let’s see: Google is still working with Qualcomm and Samsung on a mixed-reality headset. At first, we had good news: Unity finally revealed its first two AI tools: Muse, which lets you create assets (textures, animations, code) directly in the editor using textual queries. Muse looks a lot like ChatGPT integrated inside Unity.

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The Ghost Howls

JANUARY 24, 2022

The product is still being built, and the expected release date is 2024. Samsung Exynos 2200 introduces ray tracing on mobile. Samsung has just announced its new Exynos 2200 mobile chipset , powered by AMD RDNA 2 architecture. A little tool that can help many VR devs that use Mac. Thanks Marco Giammetti for the tip).

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The Ghost Howls

JUNE 13, 2022

A report this week shows how these changes have been quite important: The first version of the “Project Nazare” glasses will be still released in 2024 as originally planned, but it will be targeted only at developers (a bit like today’s Snap Spectacles). Only the second edition in 2026 will be actually released to the market.

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AR Apple Microsoft Ukraine 391

XR Today - Mixed Reality tag

DECEMBER 13, 2024

Partnering with manufacturers like Acer, Dell, Lenovo, Samsung, and HP, the company fuelled the rise of affordable headsets. It did note that the depreciation didnt affect the HoloLens headsets, but as of Windows 11s 2024 update, all previous devices using WMR have essentially been bricked.

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Upload VR

FEBRUARY 16, 2024

The Unity renderer implementation of foveated rendering, on the other hand is much rougher, and in multiple Unity apps I saw very obvious and harsh artifacts, particularly on text. Given this only happens in Unity Full Space apps, I suspect this can be solved in future software.

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The Ghost Howls

DECEMBER 13, 2024

After so much time teasing it, Google has finally announced Android XR, the version of Android for XR devices, and gave hands-on demos of the headset it is building with Samsung and Qualcomm. First ever live demo of Samsungs mixed reality headset running Android XR!

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The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Microsoft and Samsung may be partnering for an AR device.

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Survey Apple AR Samsung 374

The Ghost Howls

NOVEMBER 5, 2024

Top news of the week (Image by Android Authority) Google is adding XR support to Play Store in preparation for the launch of the Samsung headset A report from Android Authority highlights that XR support is being added to the Google Play Store. This update on Google Play makes us understand that the launch of this headset is getting closer.

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The Ghost Howls

DECEMBER 30, 2024

Its the end of the year and Im reflecting on how was this 2024 in XR. 2024 gave us clear signs in this sense: let me list some key moments of this year in XR that make us understand that the outlook of this industry is very positive. I dont only love this technology, I also believe that it will be disruptive for humanity.

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