The Ghost Howls

NOVEMBER 7, 2022

Apple AR glasses may have been pushed back to 2025–26. According to a new rumor, Apple AR glasses may have been pushed back from 2024 to 2025–26. Especially for Apple, which is not interested in releasing devkits, but in shipping devices that appeal to the masses. Learn more. Learn more. Learn more. Learn more.

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Road to VR

MARCH 21, 2024

The company has made its new pricing scheme available at major retailers like Amazon: Quest 2 (128GB) – $200 Quest 3 (256GB, refurbished) – $270 The new low price can also be found at Walmart , Target , Best Buy , New Egg , and more, including direct from Meta.

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Upload VR

JANUARY 18, 2025

Welcome to our first XR News Round-Up for 2025, offering quick updates on recent news stories. If you've missed our biggest stories, we went hands-on with Sony's XYN headset and Play For Dream at CES, while Quest 3S was 2024's top-selling console on Amazon. Our weekly newsletter and latest articles have the remaining details.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The Content Decision Platform will be launched in the US by the end of 2025, which it plans to similarly apply to its Canada and Mexico markets in due course, thereby establishing a ‘new standard in global retail.

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ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us. Future Developments for AR Glasses.

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The Ghost Howls

OCTOBER 7, 2024

Apple’s end goal is the one of building lightweight AR glasses that people wear all day, too, so it’s pretty normal that people at Cupertino are concerned about the work that Meta is doing (this is one of the positive side effects that I envisioned about the reveal of Orion , and in fact, it came true).

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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XR Today - Mixed Reality tag

NOVEMBER 29, 2024

2025 is just around the corner, meaning that news headlines will quickly fill with CES announcements. Additionally, reports suggest that Samsung aims to debut the headset in 2025, as an outlook header indicates. If 2024 was any example, some major news is around the corner.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Arrives in 2022, with glasses to follow sometime before 2025).

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Upload VR

OCTOBER 19, 2024

This week's biggest hardware story is the Quest 3S launch , which became the top-selling gaming device on Amazon. Motorola Phones will soon be usable in VR via Quest's Horizon OS, the non-pro Apple Vision headset is reportedly targeting $2000 pricing, and we shared our hands-on impressions with the Vive Focus Vision.

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ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Apple leads when compared with other giants in terms of acquisitions made.

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The Ghost Howls

SEPTEMBER 23, 2024

An Amazon ad appearing on the streaming platform Peacock shows the Meta Quest 3 and Quest 3S and the caption: “Meta Quest, starting at $299.99”. Regarding the actual release date, we have also a rumor: someone spotted on the Australian Amazon page an entry about the Quest 3S and the availability date being October, 16.

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The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. Development is taking its time, and no glass based on Micro XR is expected to hit the market before 2025. More info Is Apple working on the Vision Pro since 2007?

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Upload VR

MAY 20, 2024

Previous reports from Maeil Business Newspaper and The Korea Economic Daily described this headset as a high-end Quest Pro successor aimed for 2025 at a price around $2000. Seoul Economic Daily reports LG is delaying the headset it's working on with Meta to 2027.

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The Ghost Howls

MARCH 30, 2020

Waiting until now would mean that next VR game by Valve would come out in 2024–2025… do you really think they don’t want to make the ecosystem to grow now? Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. More info (ARKit 3.5

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The Ghost Howls

MAY 2, 2024

And Quest 2 is much cheaper (especially now that has been put at $199): during the last holidays, it outperformed the Quest 3 by a factor 3:1 on Amazon US. I would wait a bit more, probably until the second half of 2025. There are between 20 and 30 million of Quest 2 out there, while only 1M of Quest 3.

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The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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XR Today - Augmented Reality tag

JANUARY 18, 2023

Apple’s extended reality (XR) product lineup faces additional setbacks after reports revealed it indefinitely postponed augmented reality (AR) smart glasses. Apple stated the smart glasses face technical issues, forcing Apple to delay the launch of the device until further notice. Product Innovation, Interoperability.

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Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. Meta has been working on it for at least seven years, as it first arrived in 2018's Oculus Go.

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The Ghost Howls

SEPTEMBER 25, 2023

At the end of the day, I understand that Unity needs to monetize more because the economic conditions are s**t and Apple is killing its Unity Ads cash cow with its privacy shield. Some developers I know are already switching to Godot or Unreal because they say that Unity can’t be trusted anymore. As an entrepreneur, I understand.

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XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. The device is expected to hit the market in 2025. At the event, AWS collaborated with Proto Holograms to showcase a new system powered by Amazon Bedrock. MWC 2024 was a valuable insight into the mainstream XR market.

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Anand Tech

JULY 26, 2023

Rapidus itself projects that it will need approximately $35 billion to initiate pilot 2nm chip production in 2025, and then bring that to high-volume manufacturing in 2027. As demand from Japanese companies alone may not suffice, Rapidus is looking for orders from international corporations like Apple, Google, and Meta. "We

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The Ghost Howls

JANUARY 20, 2021

Or better, I can imagine who can be the names and they are all the big monoliths: Google, Microsoft, Apple, Amazon , etc… Only companies of this size could afford selling a good headset under cost and at the same time attract enough developers to publish VR games on their own new stores.

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

Every major market leader is getting involved, from Snap, to Meta potentially even Samsung and Apple. All that, and you get a spatial computing solution thats a fraction of the price of the Apple Vision Pro. Since other spatial computing devices like the Apple Vision Pro cost over $3,000, this pricing is excellent value for money.

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Peter Graham

SEPTEMBER 18, 2019

CNBC reports the project is codenamed ‘Orion’, with an estimated launch taking place sometime between 2023 and 2025. In both reports, Facebook’s AI voice assistant which is being developed to rival Apple’s Siri or Amazon Alexa will be used as the input mechanism for users.

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AR Magic Leap Augmented Reality Amazon 59

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). The problem with reacting to Apple.

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XR for Business Podcast

SEPTEMBER 4, 2019

If you want to embed an AR experience in an existing mobile app — which is a very popular request we hear — you’ve either got to write to Google Sceneform or Apple’s ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple’s very tightly coupled to the hardware. Paul: Yeah.

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XR for Business Podcast

SEPTEMBER 4, 2019

If you want to embed an AR experience in an existing mobile app — which is a very popular request we hear — you’ve either got to write to Google Sceneform or Apple’s ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple’s very tightly coupled to the hardware. Paul: Yeah.

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XR for Business Podcast

JULY 12, 2019

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

SEPTEMBER 4, 2019

If you want to embed an AR experience in an existing mobile app -- which is a very popular request we hear -- you've either got to write to Google Sceneform or Apple's ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple's very tightly coupled to the hardware. It's all very fragmented by the tool.

AR 60

AR Magic Leap Unity Augmented Reality 60

Robert Scoble

SEPTEMBER 30, 2022

Here is our first analysis (located at: [url]) on why we should all be paying attention to what is happening in humanoid robots and consumer electronics, which include autonomous vehicles that are now arriving to people’s garages and, soon, Augmented Reality devices from Apple and others. The robot brings other robots.

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Mashable VR

JUNE 20, 2022

Marco Nobili, executive VP and international general manager of Paramount+, told The Hollywood Reporter the company aims to commission 150 international originals by 2025. Here's a list of the best shows streaming on the U.S. How can I access it?

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The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now).

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XR for Business Podcast

JANUARY 31, 2020

And then of course, Apple came along and created USDZ. And then there’s Amazon, they have Sumerian. You have Apple, with ARKit. And I tend put it around like 2025 is when I feel that’s gonna be sort of a critical mass when all of these things are just gonna be completely all over the place.

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XR for Business Podcast

JANUARY 31, 2020

And then of course, Apple came along and created USDZ. And then there’s Amazon, they have Sumerian. You have Apple, with ARKit. And I tend put it around like 2025 is when I feel that’s gonna be sort of a critical mass when all of these things are just gonna be completely all over the place.

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Technology Education Architecture AR 78

The Ghost Howls

OCTOBER 14, 2024

More info Apple’s cheaper headset may cost $2000 According to the usual Marc Gurma n, Apple is working on a cheaper version of the Vision Pro, which may use cheaper materials, feature an A-series chipset, and ditch away the EyeSight display. More info Mixed Reality suffers from a drift issue Laser Dance has been delayed to 2025.

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