XR Today - Augmented Reality tag

JANUARY 23, 2025

The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. Notably, the move gives Google access to “certain HTC employees from its XR team” who will join Google to help the firm develop its own XR solutions. What a HTC/Google Unitifaction Mean?

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The Ghost Howls

NOVEMBER 26, 2024

Learn more Gibby’s Guide to Quest 3 The author behind Gibby’s Guide has just published “The Ultimate Quest Guide 2025”, a book to guide new users to the wonderful world of Meta Quest.

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Upload VR

JANUARY 15, 2025

Play For Dream MR, the high-end standalone headset from China, was the big surprise of CES 2025. Play For Dream MR's hardware and software design is definitely heavily inspired by Apple Vision Pro, and a representative admitted as much to me.

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The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. Image by HTC). (Image from the web).

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The Ghost Howls

SEPTEMBER 22, 2019

The glasses, codenamed Orion, should be made to replace smartphones and are slated for a release date of 2023–2025, that seems very reasonable, considering that no present tech is able to create truly consumer AR. We may know the field of view of Apple AR headset. HTC has a new CEO: Yves Maitre.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. Notably, the move gives Google access to “certain HTC employees from its XR team” who will join Google to help the firm develop its own XR solutions. What a HTC/Google Unitifaction Mean?

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XR Today - Virtual Reality

FEBRUARY 21, 2025

With 2025 already shaping up to be a significant year for the immersive technology industry, it builds upon an innovative 2024. Applications for this years XR Awards will open on Monday, March 3rd, 2025 , and must be submitted by Friday, April 11th, 2025. SynergyXR 3.1

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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XR Guild

MARCH 19, 2025

GDC 2025 Kicks Off This Week At GDC 2025, RP1 hosted the Spatial XR Mixer at Emporium Arcade Bar. The event was a who’s who of XR, with reps from Sony, Meta, HTC, and our very own XR Guild in the mix. XR Guild in the Big Apple XR is blowing up in NYC. Follow Brittan on Linkedin. Nominations open in April.

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XR Today - Augmented Reality tag

OCTOBER 28, 2024

On that note, leading into 2025, the XR market is looking to shift, with interest shifting towards emerging technologies such as AR and MR, with accessible products debuting from firms like Meta and Apple. Going into 2025, WEART will showcase TouchDIVER Pro demos worldwide, matching a forecasted surge of enterprise XR interest.

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Upload VR

JANUARY 28, 2025

Hands-On With Samsungs Android XR Headset, Shipping In 2025 Samsungs first standalone headset is coming in 2025, running Googles new Android XR operating system and powered by Qualcomms Snapdragon XR2+ Gen 2 chipset. Apple Vision Pro also features a unique feature that hasn't shipped in any other headset: EyeSight.

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Upload VR

MARCH 20, 2025

Like the original Beyond , Bigscreen Beyond 2 and 2e are tethered PC VR headsets that use SteamVR Tracking, so you'll need a PC with a powerful graphics card and at least one (ideally at least two) tracking base stations from Valve or HTC. Also like Beyond 1, you'll need to provide a face scan using your iPhone for the custom-fit face pad.

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The Ghost Howls

SEPTEMBER 17, 2024

This is a slide that Netvios made a couple of years ago about it (Image by Netvios) The Apple Vision Pro is not coming to the rescue Apple Vision Pro has been launched in China, too, and it had a mild reception. The Apple Vision Pro Still, I’ve met people who are developing content from Vision Pro.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

While Meta noted that the developer community may have access to passthrough video in early 2025, the move has not been implemented. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million. Meta is moving forward with deep investments into the XR space.

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XR Today - Mixed Reality tag

JUNE 21, 2024

Following the launch of WWDC and AWE 2024 this week, reports have emerged showing that both Apple and Meta may be taking critical steps and restructuring methods to top the XR mountain. Apple and Meta are aware of this period of shifting. Apple initially planned to debut a cheaper version of the Vision Pro with fewer features.

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The Ghost Howls

MARCH 6, 2023

HTC has made its moves at MWC, too. HTC is one of the best companies when it comes to XR for enterprise and it’s good that it is expanding its offering in the field. In the meanwhile, the Oppo AR glasses have been one of the most appreciated AR glasses at MWC, thanks to their very lightweight design.

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Upload VR

JUNE 25, 2024

Play For Dream's latest headset is a blatant Apple Vision Pro clone but with a Quest Pro style rear battery. That fifth headset was revealed to be Sony , and HTC still hasn't revealed its headset. The headset's total weight is exactly the same as Apple Vision Pro, 650 grams, but the distribution of this weight is vastly different.

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XR Today - Augmented Reality tag

JANUARY 30, 2025

In a storyline that mirrors the rise of Apple’s Vision Pro, the Moohan headset was finally publicly revealed following years of speculation at the tail end of 2024with further reveal coming in the first month of 2025. Recently, Samsung’s dive into the XR headset market has been stealing headlines.

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XR Today - Mixed Reality tag

AUGUST 12, 2024

Recently, from information presented in Mark Gurman’s Power On newsletter, rumours have circulated regarding a lower-priced Apple Vision Pro MR headset. After years of rumours and speculation, Apple debuted the Vision Pro earlier this year. However, Apple is yet to confirm any information regarding new XR products.

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XR Today - Mixed Reality tag

JANUARY 9, 2023

Apple will likely announce its anticipated mixed reality (MR) device in the spring of this year, ahead of the Worldwide Developers Conference (WWDC) in June, reports show. Power On: Apple is planning to debut the Reality Pro mixed-reality headset this spring, ahead of WWDC, and ship it later in the year. Apple’s Augmented Retail.

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The Ghost Howls

OCTOBER 7, 2024

Its userbase is superior to known PCVR headsets like the HTC Vive Pro and Pro 2 and most probably in the next weeks, it will also surpass the Pico 4. It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses.

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The Ghost Howls

SEPTEMBER 9, 2024

Furthermore, HTC already has a setup that works without SteamVR stations , and it is more expensive than this one, but HTC has more experience with trackers. We need companies to commit to this space like Meta and Apple are doing. This could be huge. The Focus 3 was a solid headset, so this may be a good headset for enterprise.

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The Ghost Howls

JANUARY 20, 2021

Or better, I can imagine who can be the names and they are all the big monoliths: Google, Microsoft, Apple, Amazon , etc… Only companies of this size could afford selling a good headset under cost and at the same time attract enough developers to publish VR games on their own new stores. The rise of enterprise. Will they succeed?

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The Ghost Howls

MARCH 30, 2020

Waiting until now would mean that next VR game by Valve would come out in 2024–2025… do you really think they don’t want to make the ecosystem to grow now? Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. More info (ARKit 3.5

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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JANUARY 15, 2024

UploadVR David Heaney Qualcomm announced that XR2+ Gen 2 will power Immersed's Visor , Samsung's upcoming Google-powered headset , a yet-to-be-announced new HTC Vive headset, a YVR headset in China, and Sony's enterprise "spatial content creation" headset.

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XR Today - Big XR News tag

OCTOBER 20, 2023

This week has seen its fair share of tricks and treats ahead of the Halloween season, where companies like Warpin Reality, HTC VIVE, Google, Shopify, and Apple, among others, have offered a powerhouse of insights to XR Today on their latest innovations. Here are the top stories from this week’s news stories.

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XR Today - Augmented Reality tag

APRIL 14, 2023

Meanwhile, headset enthusiasts are awaiting Apple’s debut in the headset market. The firm’s efforts may halt as Apple drops a technology partner, switching to a fresh partner. Updated US Army IVAS Headset May Roll Out in 2025 The United States Army and Microsoft are set to roll out version 1.2 IVAS version 1.2

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The Ghost Howls

SEPTEMBER 23, 2024

Apple makes an exception because it is a fashionable brand itself and it has already a wide network of stores where people can buy its devices. Here in Italy, I have no idea where to buy any smartglasses, but I’ve seen many shops selling Ray-Ban Meta. So the headset by Samsung may be released later than March.

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XR Today - Mixed Reality tag

NOVEMBER 27, 2024

While the mainstream rise of Apple Vision Pro, Meta Quest 3S, and Ray Ban smart glasses took centre stage for dedicated audiences, profound market shifts behind the scenes may shape the future of XR potentially towards mainstream AR wearable technology. 2024 was another busy year for XR.

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XR Today - Augmented Reality tag

JANUARY 18, 2023

Apple’s extended reality (XR) product lineup faces additional setbacks after reports revealed it indefinitely postponed augmented reality (AR) smart glasses. Apple stated the smart glasses face technical issues, forcing Apple to delay the launch of the device until further notice. Product Innovation, Interoperability.

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XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. The device is expected to hit the market in 2025. Major XR Firms Push Spaital Productivity Solutions As Apple enters the immersive technology space, a shift towards XR/spatial computing productivity solutions is underway.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Though various vendors offer enterprise-focused solutions, from HTC VIVE to PICO and beyond, Metas Quest ecosystem is arguably the most popular and versatile option for many companies. The company announced that is discontinuing the product at the beginning of 2025 although it is still available from some resellers.

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XR Today - Augmented Reality tag

FEBRUARY 26, 2025

With the latest AR smart glasses, MR headsets, and VR headsets entering the market and more to come in 2025, the increasingly large hardware market seems to be creating a healthy space for certain XR application developments.

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Upload VR

JUNE 15, 2023

That's how Tim Cook pitched Apple Vision Pro to the general public on Good Morning America when asked about its affordability. As Palmer Luckey put it , Apple could make AR & VR "something everybody wants before it's something that everybody can afford." "You're going to live in the future, and you're going to do it today."

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The Ghost Howls

DECEMBER 28, 2023

However, as RTX4090 users reportedly still struggle to push the headset to its full potential , Pimax Crystal will certainly benefit from the next generation of GPU, probably not due until 2025. Arguably the most important update, and something long awaited by the non-Beta community, was the activation of eye tracking.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

” While Meta noted that the developer community may have access to passthrough video in early 2025, the move has not been implemented. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million. On the other hand, the XR shark tank continues to grow.

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