XR Today - Augmented Reality tag

FEBRUARY 10, 2025

Moreover, OpenAI hired ex-Apple iPhone leader Jony Ive in 2022 to design an emerging hardware product that boosts the firms AI platform. Apple also lost a key figure from its Vision Pro development team. ” The Wearables Sharktank The XR device marketplace is becoming an undeniable shark tank.

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XR Today - Mixed Reality tag

MARCH 4, 2025

MWC 2025 is proving itself to be a hotbed for XR innovation. At MWC 2025, Samsung showcased many products, from its mobile AI suite to new smartphones. While MWC 2025 only gave attendees a glimpse of the upcoming headset, here is everything readers need to know about the upcoming device.

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Road to VR

SEPTEMBER 18, 2019

The report, which hasn’t received comment from either Facebook or Luxottica, maintains that the device should launch to consumers sometime between 2023 – 2025. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. According to early testers, however, the headset feels and looks like a Meta Quest Pro, with the visual quality of the Apple Vision Pro. What Will Android XR Mean for the Future of the Industry?

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

The platform is built to work with Android devices and integrates directly with Google Play Services to provide a consistent framework for developers, similar to how Apples Vision Pro headset can lean on Apples App Store. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

While Meta noted that the developer community may have access to passthrough video in early 2025, the move has not been implemented. Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS.

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Upload VR

JANUARY 18, 2023

Apple reportedly indefinitely postponed its AR glasses, but plans to eventually release a more affordable headset model. Bloomberg’s Mark Gurman reports that standalone Apple Glasses had at one point years ago been planned for 2023. Glasses Shelved. Some startups like Nreal have already released primitive AR glasses.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

.” As of this writing, Google’s $250 million investment is subject to customary closing conditions, and closing isexpected during the current quarter of 2025. Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. What a HTC/Google Unitifaction Mean?

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XR Today - Mixed Reality tag

JANUARY 19, 2024

The XR technology industry is moving forward sharply as Apple is prepped to debut its landmark device, following CES 2024 last week. In 2024, major computing firms, including Apple, are expected to enter the XR market, potentially spurring another wave of AR/VR/MR investment and adoption. That’s where the value is derived.

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Upload VR

OCTOBER 1, 2024

With passthrough headsets still years out, and Magic Leap still focused on consumers, Microsoft dominated the enterprise AR market for years with HoloLens 2. Magic Leap pivoted to enterprise just one month after HoloLens 2 launched, and in 2022 launched Magic Leap 2 with a wider field of view and more powerful compute unit.

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ARVR

OCTOBER 18, 2022

million in 2025. Another accelerant that accounts for steep revenue growth is the ultimate wild card in the AR glasses world noted above: Apple (more on that in a bit). Purpose-Built Back to Apple, speculation on its market entrance (timing and substance) could fill its own article. But it’s not just about Apple.

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ARVR

AUGUST 23, 2022

In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Beyond Apple’s speculative entrance, current players continue to define shifts in the headworn AR market. Magic Leap has meaningfully turned things around,” said Boland. Think of it like the iPhone 1?—?evolving

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The Ghost Howls

SEPTEMBER 24, 2024

The launch of upcoming games about Alien and Batman will already help a lot, but if Meta announced another big game we should expect for 2025 (Maybe another GTA? Games are a type of content where Meta is very strong while Apple has a lacking ecosystem. Lol), it could help adoption even more.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

.” As of this writing, Google’s $250 million investment is subject to customary closing conditions, and closing isexpected during the current quarter of 2025. Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. What a HTC/Google Unitifaction Mean?

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ARVR

FEBRUARY 1, 2023

Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Those hopes were scattered in the past few weeks as Bloomberg reported that Apple’s AR glasses plans may be delayed or shelved. And if it launches anything, it won’t be until 2025.

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

From digital twins to AR smart glasses, 2025 may very well be a big boom for XR across the market. Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. However, as always, that future is not set. 1E has an enterprise value of $720 million.

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The Ghost Howls

MARCH 30, 2020

Waiting until now would mean that next VR game by Valve would come out in 2024–2025… do you really think they don’t want to make the ecosystem to grow now? Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. More info (ARKit 3.5

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Arrives in 2022, with glasses to follow sometime before 2025).

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XR Today - Mixed Reality tag

FEBRUARY 14, 2025

While Meta has mentioned that the developer community may gain access to passthrough video in early 2025, this feature has not yet been implemented. In recent months, information about upcoming XR devices has flooded industry headlines, highlighting a competitive landscape involving major players like Meta and Apple.

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Upload VR

OCTOBER 8, 2024

Its design looks to be a crossover between Apple Vision Pro and Meta Quest Pro. The headset's total weight is exactly the same as Apple Vision Pro, 650 grams, but the distribution of this weight is vastly different. 0:00 / 0:12 1× For comparison, Apple says the shipping Vision Pro has 12 milliseconds of passthrough latency.

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XR Today - Mixed Reality tag

OCTOBER 9, 2024

While also support emerging headsets such as Apple Vision Pro, Meta Quest 3, and Magic Leap 2. Amish Shah, Co-Founder and Chief Business Officer of Infinite Reality notes that the firm is seemingly deep in expanding its portfolio heading into 2025.

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

The US Army will continue to invest time and capital into the long-standing contract, with soldiers providing feedback on the device to optimize HoloLens IVAS for potential field usage in 2025. IVAS Version 1.2: What’s New? HoloLens IVAS version 1.2 Meanwhile, leading towards 2024, current success stories such as the IVAS v1.2

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Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

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Peter Graham

SEPTEMBER 18, 2019

CNBC reports the project is codenamed ‘Orion’, with an estimated launch taking place sometime between 2023 and 2025. The ‘Orion’ project still exists but is a far more advanced AR device along the lines of Magic Leap One or HoloLens 2.

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ARVR

NOVEMBER 16, 2021

This is confirmed by companies such as Magic Leap who have raised a further 2 billion recently for the development of their second mixed reality device, although the first one hardly made much of an impact in the market regardless of how much money was initially invested.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

” While Meta noted that the developer community may have access to passthrough video in early 2025, the move has not been implemented. Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS.

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Magic Leap Google Samsung Industry 52

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 60

AR Magic Leap Unity Augmented Reality 60

The Ghost Howls

SEPTEMBER 4, 2023

The Meta Quest 4 Pro should be released in 2025 and be produced in partnership with LG Electronics. Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. If this strategy is confirmed, by 2025 Meta would have a cheap $200 device (Quest 3 Lite?),

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XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Seeing that Apple, of course, at one point bought… what was the company again?

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Seeing that Apple, of course, at one point bought… what was the company again?

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Automotive Magic Leap Course Industry 78

The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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Apple Zeiss Saudi Arabia Latency 396

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Yes and no.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Yes and no.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. But you also need to get the AR platforms.

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Real Estate AR Magic Leap Brazil 60