Upload VR

JANUARY 18, 2023

Apple reportedly indefinitely postponed its AR glasses, but plans to eventually release a more affordable headset model. Bloomberg’s Mark Gurman reports that standalone Apple Glasses had at one point years ago been planned for 2023. Glasses Shelved. Some startups like Nreal have already released primitive AR glasses.

Apple 145

Apple AR Magic Leap Eye Tracking 145

ARVR

AUGUST 23, 2022

In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Beyond Apple’s speculative entrance, current players continue to define shifts in the headworn AR market. Magic Leap has meaningfully turned things around,” said Boland. Think of it like the iPhone 1?—?evolving

Magic Leap 147

Magic Leap AR Los Angeles Wearables 147

ARVR

FEBRUARY 1, 2023

Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Those hopes were scattered in the past few weeks as Bloomberg reported that Apple’s AR glasses plans may be delayed or shelved. And if it launches anything, it won’t be until 2025.

AR 130

AR Magic Leap Wearables Apple 130

ARVR

OCTOBER 18, 2022

million in 2025. Another accelerant that accounts for steep revenue growth is the ultimate wild card in the AR glasses world noted above: Apple (more on that in a bit). Purpose-Built Back to Apple, speculation on its market entrance (timing and substance) could fill its own article. But it’s not just about Apple.

AR 182

AR Magic Leap Hardware Apple 182

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

Apple 401

Apple Samsung Eye Tracking Google 401

Upload VR

OCTOBER 8, 2024

Its design looks to be a crossover between Apple Vision Pro and Meta Quest Pro. The headset's total weight is exactly the same as Apple Vision Pro, 650 grams, but the distribution of this weight is vastly different. 0:00 / 0:12 1× For comparison, Apple says the shipping Vision Pro has 12 milliseconds of passthrough latency.

Latency 112

Latency Eye Tracking Magic Leap Apple 112

Road to VR

SEPTEMBER 18, 2019

The report, which hasn’t received comment from either Facebook or Luxottica, maintains that the device should launch to consumers sometime between 2023 – 2025. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

AR 279

AR Magic Leap Google Wearables 279

XR Today - Mixed Reality tag

OCTOBER 9, 2024

While also support emerging headsets such as Apple Vision Pro, Meta Quest 3, and Magic Leap 2. Amish Shah, Co-Founder and Chief Business Officer of Infinite Reality notes that the firm is seemingly deep in expanding its portfolio heading into 2025.

Magic Leap 100

Magic Leap AR Technology Apple 100

The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

HTC 429

HTC Apple Magic Leap AR 429

The Ghost Howls

SEPTEMBER 24, 2024

The launch of upcoming games about Alien and Batman will already help a lot, but if Meta announced another big game we should expect for 2025 (Maybe another GTA? Games are a type of content where Meta is very strong while Apple has a lacking ecosystem. Lol), it could help adoption even more.

AR 320

AR Augmented Reality Magic Leap Apple 320

The Ghost Howls

OCTOBER 7, 2024

Apple’s end goal is the one of building lightweight AR glasses that people wear all day, too, so it’s pretty normal that people at Cupertino are concerned about the work that Meta is doing (this is one of the positive side effects that I envisioned about the reveal of Orion , and in fact, it came true).

Microsoft 324

Microsoft Samsung Apple Unity 324

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Arrives in 2022, with glasses to follow sometime before 2025).

Apple 144

Apple Google Amazon Augmented Reality 144

The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

Samsung 313

Samsung Google Magic Leap Microsoft 313

Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

AR 98

AR Magic Leap Apple Technology 98

The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Some news on the metaverse.

Magic Leap 493

Magic Leap Unity Machine Learning Video 493

XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

The US Army will continue to invest time and capital into the long-standing contract, with soldiers providing feedback on the device to optimize HoloLens IVAS for potential field usage in 2025. IVAS Version 1.2: What’s New? HoloLens IVAS version 1.2 Meanwhile, leading towards 2024, current success stories such as the IVAS v1.2

Microsoft 111

Microsoft Magic Leap Industry Machine Learning 111

The Ghost Howls

MARCH 30, 2020

Waiting until now would mean that next VR game by Valve would come out in 2024–2025… do you really think they don’t want to make the ecosystem to grow now? Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. More info (ARKit 3.5

Apple 228

Apple AR Eye Tracking Virtual Reality 228

Peter Graham

SEPTEMBER 18, 2019

CNBC reports the project is codenamed ‘Orion’, with an estimated launch taking place sometime between 2023 and 2025. The ‘Orion’ project still exists but is a far more advanced AR device along the lines of Magic Leap One or HoloLens 2.

AR 59

AR Magic Leap Augmented Reality Amazon 59

Upload VR

SEPTEMBER 10, 2023

Jim Henson’s The Storyteller: The Seven Ravens , an AR experience that uses Magic Leap 2, brings a physical book’s pages to life – keep an eye out for more on that from Ian Hamilton soon. Reilhac said that discussions have already begun for potential projects for next year and in 2025.

Italy 122

Italy Immersion Filming Magic Leap 122

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

AR 62

AR Augmented Reality Magic Leap Immersion 62

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 60

AR Magic Leap Unity Augmented Reality 60

XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Seeing that Apple, of course, at one point bought… what was the company again?

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Seeing that Apple, of course, at one point bought… what was the company again?

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

OCTOBER 7, 2019

2025 we’re going to start seeing the real uplift of this.” ” So I took a really long approach, but I’m actually starting to shrink my timelines as well, because I didn’t think we’d ever see consumer based augmented reality glasses until at least 2025, like not even close. We have to be the best.”

Trends 78

Trends Machine Learning Technology Training 78

XR for Business Podcast

OCTOBER 7, 2019

2025 we’re going to start seeing the real uplift of this.” ” So I took a really long approach, but I’m actually starting to shrink my timelines as well, because I didn’t think we’d ever see consumer based augmented reality glasses until at least 2025, like not even close. We have to be the best.”

Trends 78

Trends Machine Learning Technology Training 78

XR for Business Podcast

OCTOBER 7, 2019

2025 we're going to start seeing the real uplift of this." So I took a really long approach, but I'm actually starting to shrink my timelines as well, because I didn't think we'd ever see consumer based augmented reality glasses until at least 2025, like not even close. When Apple brings something to the market, it needs to kill it.

Trends 60

Trends Machine Learning Technology Training 60

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. But you also need to get the AR platforms.

Real Estate 60

Real Estate AR Magic Leap Brazil 60

XR for Business Podcast

OCTOBER 7, 2019

2025 we’re going to start seeing the real uplift of this.” ” So I took a really long approach, but I’m actually starting to shrink my timelines as well, because I didn’t think we’d ever see consumer based augmented reality glasses until at least 2025, like not even close. We have to be the best.”

Trends 60

Trends Machine Learning Technology Training 60

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Yes and no.

Real Estate 78

Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Yes and no.

Real Estate 78

Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

APRIL 28, 2020

I was looking at 2025 for ubiquitous AR glasses. Alan: With Facebook now working on AR, and you've got Magic Leap, and Microsoft's Hololens. And, you know, Magic Leap-- people are going to expect when they walk around holograms, they stay put. Even though it's day to day, it moves more quickly than people think.

Hand tracking 78

Hand tracking Automotive Haptic AR 78

XR for Business Podcast

APRIL 28, 2020

I was looking at 2025 for ubiquitous AR glasses. Alan: With Facebook now working on AR, and you've got Magic Leap, and Microsoft's Hololens. And, you know, Magic Leap-- people are going to expect when they walk around holograms, they stay put. Even though it's day to day, it moves more quickly than people think.

Hand tracking 78

Hand tracking Automotive Haptic AR 78

XR for Business Podcast

APRIL 28, 2020

I was looking at 2025 for ubiquitous AR glasses. Alan: With Facebook now working on AR, and you've got Magic Leap, and Microsoft's Hololens. And, you know, Magic Leap-- people are going to expect when they walk around holograms, they stay put. Even though it's day to day, it moves more quickly than people think.

Hand tracking 60

Hand tracking Automotive Haptic AR 60

XR Today - Mixed Reality tag

JANUARY 19, 2024

The XR technology industry is moving forward sharply as Apple is prepped to debut its landmark device, following CES 2024 last week. In 2024, major computing firms, including Apple, are expected to enter the XR market, potentially spurring another wave of AR/VR/MR investment and adoption. That’s where the value is derived.

Magic Leap 70

Magic Leap Industry Data Apple 70

Robert Scoble

SEPTEMBER 30, 2022

Here is our first analysis (located at: [url]) on why we should all be paying attention to what is happening in humanoid robots and consumer electronics, which include autonomous vehicles that are now arriving to people’s garages and, soon, Augmented Reality devices from Apple and others. The robot brings other robots.

Augmented Reality 46

Augmented Reality Machine Learning Data San Francisco 46