The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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XR Today - Augmented Reality tag

DECEMBER 12, 2024

Notably, Google is developing the XR OS alongside Samsung; during the announcement, Samsung also highlighted how it is poised to release a headset in 2025. Interestingly, the Android XR ecosystem comes as Meta pushes its Horizon OS and Apple with its visionOS.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Apple also had such abilities with its Vision Pro, accompanying technology portfolio, and partners like NVIDIA. Developers who are working with Android XR can utilize familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR to begin their projects.

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The Ghost Howls

NOVEMBER 26, 2024

Now, I don’t want to sound like a balloon popper, but VRChat basically lets you use Unity for the development, so most of the content that can be developed in Unity and that does not require low-level features like reading files or connecting with custom servers can be done in VRChat.

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XR Today - Mixed Reality tag

OCTOBER 31, 2024

The Fusion Sticky Notes solution aims to enable seamless enterprise collaboration within MR workspaces that users can view on various devices, such as an Apple Vision Pro. Participating firms include Meta, Siemens, Audi, ESA, Snap, Niantic, Unity, and Pico.

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The Ghost Howls

MARCH 11, 2025

Top news of the week (Image by Samsung) Samsung XR headset may launch in Q3 2025 Two new reports gave us potential updates on the Samsung Project Moohan headset. The first report comes from Business Post and hints at a release date in Q3 2025. So, this is just random hype about Apple, as usual.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now).

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. Yes, Apple is working on XR glasses.

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XR Today - Augmented Reality tag

APRIL 22, 2025

The Android XR ecosystem is gaining traction as Meta promotes its Horizon OS and Apple unveils its visionOS. Google and its partners are working to unite key players in the Android XR ecosystem to create a competitive alternative to the offerings from Apple and Meta. New updates will most likely shake up the 2025 market.

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Road to VR

DECEMBER 13, 2024

Android XR is set to make its debut on Samsung’s ‘Project Moohan’ mixed reality headset , which is slated for consumer launch sometime in 2025. Similar to Apple Vision Pro, Samsung is highlighting Project Moohan’s hand and eye-tracking capabilities. ” The story is the same for Resolution Games. .

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XR Today - Mixed Reality tag

MARCH 4, 2025

MWC 2025 is proving itself to be a hotbed for XR innovation. At MWC 2025, Samsung showcased many products, from its mobile AI suite to new smartphones. While MWC 2025 only gave attendees a glimpse of the upcoming headset, here is everything readers need to know about the upcoming device.

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XR Today - Augmented Reality tag

OCTOBER 28, 2024

On that note, leading into 2025, the XR market is looking to shift, with interest shifting towards emerging technologies such as AR and MR, with accessible products debuting from firms like Meta and Apple. Going into 2025, WEART will showcase TouchDIVER Pro demos worldwide, matching a forecasted surge of enterprise XR interest.

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The Ghost Howls

SEPTEMBER 25, 2023

These are the improvements it applied: Changes in prices will start with the next Unity 2023 LTS, so existing applications will not be affected, at least while the use previous Unity versions Unity Personal will still be free (now up to 200K of revenues) and applications made with it will be subject to no fee at all.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. For instance, Unity is one of the first companies supporting Android XR, and developers can create experiences for the OS using all of Unitys technologies.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The Content Decision Platform will be launched in the US by the end of 2025, which it plans to similarly apply to its Canada and Mexico markets in due course, thereby establishing a ‘new standard in global retail. The latter buzz term refers to a retailer’s ability to shift their products or services to meet changing customer demands.

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XR Today - Augmented Reality tag

OCTOBER 11, 2024

But, leading into 2025 and the rest of the decade, AR/VR/MR hardware and software looks to expand into everyday working life. What XR Leaders to Watch in 2025? In the State of XR 2024 report, respondents exclaimed their preferences for two major vendors: Meta at 56% and Apple at 38%.

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The Ghost Howls

OCTOBER 16, 2023

Apple is still working on a cheaper Vision Pro Meta is not the only company working on a cheaper device. Apple is doing the same with its Vision Pro, hoping to release in the next years a headset with a price that makes it affordable for more people. More info — Use Google Translate!

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

The platform is built to work with Android devices and integrates directly with Google Play Services to provide a consistent framework for developers, similar to how Apples Vision Pro headset can lean on Apples App Store. The company plans to make the Android XR platform available to developers in early 2025.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

” As of this writing, Google’s $250 million investment is subject to customary closing conditions, and closing isexpected during the current quarter of 2025. Interestingly, the Android XR ecosystem is emerging as Meta promotes its Horizon OS and Apple introduces its visionOS. What a HTC/Google Unitifaction Mean?

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

While Meta noted that the developer community may have access to passthrough video in early 2025, the move has not been implemented. Interestingly, the Android XR ecosystem emerges as Meta pushes its Horizon OS and Apple develops its visionOS. In the meantime, AndriodXR is gaining industry praise for allowing such access.

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XR Today - Mixed Reality tag

AUGUST 30, 2024

2024 is in its second half, and sooner than later, 2025 will arrive ready to deliver on or fracture the promises of XR industry leaders. Unity to Integrate Vagon’s RT3D Streaming Service This week, Unity, a leading XR and RT3D content creation engine, announced a new partnership with Vagon, experts in 3D content streaming.

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The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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The Ghost Howls

SEPTEMBER 24, 2024

The launch of upcoming games about Alien and Batman will already help a lot, but if Meta announced another big game we should expect for 2025 (Maybe another GTA? Games are a type of content where Meta is very strong while Apple has a lacking ecosystem. Lol), it could help adoption even more. Fingers crossed for this.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

” As of this writing, Google’s $250 million investment is subject to customary closing conditions, and closing isexpected during the current quarter of 2025. Interestingly, the Android XR ecosystem is emerging as Meta promotes its Horizon OS and Apple introduces its visionOS. What a HTC/Google Unitifaction Mean?

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ARVR

APRIL 9, 2021

billion for the augmented reality market by 2025. It is available at the Apple Developer website under the Applications tab. It is an answer to Apple’s ARKit. Just like ARKit, ARCore can work with Java/OpenGL, Unity, and Unreal. If you are using Unity3D, you’ll need to install ARCore Unity SDK. How to Use ARCore?

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XR Today - Mixed Reality tag

MARCH 27, 2025

This past month has provided another vital moment for the firm, as it’s clearly ready for a busy Connect 2025. The XR leader seemingly wants to push Meta as the continued leader in XR in 2025 and beyond. The news comes after the Meta CTO declared that 2025 will be significant, the most critical year in my 8 years at Reality Labs.

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ARVR

AUGUST 28, 2020

The VR industry is predicted to hit a revenue of 9–10 Billion Dollars by 2025! Major tech giants like Samsung, Google, Apple and Nvidia are the chief contributors to VR market and at the same time the chief researchers that can help explore more versatile use cases of this impactful technology within the next few years.

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

From digital twins to AR smart glasses, 2025 may very well be a big boom for XR across the market. Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. However, as always, that future is not set.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We think the AR consumer market will start in 2025 , and in the beginning, AR glasses will work in coordination with smartphones.

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XR Today - Mixed Reality tag

JULY 26, 2023

With its reduced military contract, Microsoft aims to secure trust in Congress to continue IVAS development into 2025. In 2022, the HoloLens 2 faced various roadblocks that slowed the development of the product, as other firms such as Meta and Apple ramped up efforts towards next-level MR devices. The device is due in 2024.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

” While Meta noted that the developer community may have access to passthrough video in early 2025, the move has not been implemented. Interestingly, the Android XR ecosystem emerges as Meta pushes its Horizon OS and Apple develops its visionOS. In the meantime, AndriodXR is gaining industry praise for allowing such access.

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The Ghost Howls

MARCH 18, 2025

Then the management of the camera will happen through the functionalities exposed by Camera2 in Android and WebCamTexture in Unity, which are the ones developers have always used with smartphones. This means that Samsung wont go all-in with hand tracking like Apple did. I wonder if they will ever open it up to other developers.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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The Ghost Howls

JANUARY 4, 2025

This is the first newsletter of 2025, so happy new year to you all! And it promises to have also some features that surpass the Apple Vision Pro (I hope not the price!). From this quick look, it seems a mix between Android and the interface of the Apple Vision Pro. I wish you all the best! for fitness) that integrates them!

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The Ghost Howls

DECEMBER 28, 2023

However, as RTX4090 users reportedly still struggle to push the headset to its full potential , Pimax Crystal will certainly benefit from the next generation of GPU, probably not due until 2025. Highest resolution in consumer VR headsets, on par with Apple Vision. Glass aspheric lenses.

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