The Ghost Howls

NOVEMBER 14, 2024

Surreal Controllers Surreal Interactive announced a few months ago the Surreal Touch, the first (3d-party) controllers for Apple Vision Pro. via ALVR), but the company also plans to release an SDK for interested developers who want to release a native title for Apple Vision Pro that should work using controllers.

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The Ghost Howls

OCTOBER 7, 2024

Apple’s end goal is the one of building lightweight AR glasses that people wear all day, too, so it’s pretty normal that people at Cupertino are concerned about the work that Meta is doing (this is one of the positive side effects that I envisioned about the reveal of Orion , and in fact, it came true).

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The Ghost Howls

APRIL 1, 2024

But the release of the Apple Vision Pro proved to Valve employees that people are fine with having an all-in-two device with two units connected by a cable. RecRoom without kids For us developers, there will be a dedicated Unity SDK at launch , with the Unreal one following a few months later. I think it’s a very smart idea.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

SEPTEMBER 25, 2023

These are the improvements it applied: Changes in prices will start with the next Unity 2023 LTS, so existing applications will not be affected, at least while the use previous Unity versions Unity Personal will still be free (now up to 200K of revenues) and applications made with it will be subject to no fee at all.

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XR Today - Augmented Reality tag

OCTOBER 28, 2024

On that note, leading into 2025, the XR market is looking to shift, with interest shifting towards emerging technologies such as AR and MR, with accessible products debuting from firms like Meta and Apple. Going into 2025, WEART will showcase TouchDIVER Pro demos worldwide, matching a forecasted surge of enterprise XR interest.

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XR Today - Augmented Reality tag

OCTOBER 11, 2024

But, leading into 2025 and the rest of the decade, AR/VR/MR hardware and software looks to expand into everyday working life. What XR Leaders to Watch in 2025? In the State of XR 2024 report, respondents exclaimed their preferences for two major vendors: Meta at 56% and Apple at 38%.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. Yes, Apple is working on XR glasses.

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The Ghost Howls

OCTOBER 16, 2023

Apple is still working on a cheaper Vision Pro Meta is not the only company working on a cheaper device. Apple is doing the same with its Vision Pro, hoping to release in the next years a headset with a price that makes it affordable for more people. More info — Use Google Translate!

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The Ghost Howls

SEPTEMBER 23, 2024

Apple makes an exception because it is a fashionable brand itself and it has already a wide network of stores where people can buy its devices. Senior Unity Developer Join our Unity team and be at the forefront of innovation in the global mobile-AR industry. So the headset by Samsung may be released later than March.

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The Ghost Howls

SEPTEMBER 24, 2024

The launch of upcoming games about Alien and Batman will already help a lot, but if Meta announced another big game we should expect for 2025 (Maybe another GTA? Games are a type of content where Meta is very strong while Apple has a lacking ecosystem. Lol), it could help adoption even more. Fingers crossed for this.

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The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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ARVR

APRIL 9, 2021

billion for the augmented reality market by 2025. It is available at the Apple Developer website under the Applications tab. It is an answer to Apple’s ARKit. Just like ARKit, ARCore can work with Java/OpenGL, Unity, and Unreal. If you are using Unity3D, you’ll need to install ARCore Unity SDK. How to Use ARCore?

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The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Rec Room announces Rec Room Studio. Some news on the metaverse.

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. That’s fantastic news for all Unity XR developers!

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ARVR

AUGUST 28, 2020

The VR industry is predicted to hit a revenue of 9–10 Billion Dollars by 2025! Major tech giants like Samsung, Google, Apple and Nvidia are the chief contributors to VR market and at the same time the chief researchers that can help explore more versatile use cases of this impactful technology within the next few years.

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XR Today - Mixed Reality tag

JULY 26, 2023

With its reduced military contract, Microsoft aims to secure trust in Congress to continue IVAS development into 2025. In 2022, the HoloLens 2 faced various roadblocks that slowed the development of the product, as other firms such as Meta and Apple ramped up efforts towards next-level MR devices. The device is due in 2024.

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The Ghost Howls

JULY 19, 2021

billion in content revenue by 2025?—? This is confirmed also by a previous prediction by the CEO of Unity, which foresees that in 2030 VR headsets will be as popular as gaming console: that is mainstream, but still not as TV, for instance. Or of a hybrid AR/VR headset like the Lynx or like the rumored Apple visor?

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We think the AR consumer market will start in 2025 , and in the beginning, AR glasses will work in coordination with smartphones.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I've been a Unity user forever. Alan: And then they ask their tech teams and they're like, "does anybody know Unity?"

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Robert Scoble

OCTOBER 4, 2019

One VR, one AR, and that will become clearer over time, and trying to force the two together, like Zuckerberg and I were doing is causing massive confusion as we wait for Apple, and others, to ship usable augmented reality devices. Yes, they use similar tools, if not the same tool, as AR developers use: like Unity.

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The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections.

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Road to VR

FEBRUARY 14, 2019

We are vulnerable on mobile to Google and Apple because they make major mobile platforms. From a timing perspective, we are better off the sooner the next platform becomes ubiquitous and the shorter the time we exist in a primarily mobile world dominated by Google and Apple.

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The Ghost Howls

DECEMBER 28, 2023

However, as RTX4090 users reportedly still struggle to push the headset to its full potential , Pimax Crystal will certainly benefit from the next generation of GPU, probably not due until 2025. Highest resolution in consumer VR headsets, on par with Apple Vision. Glass aspheric lenses.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The Content Decision Platform will be launched in the US by the end of 2025, which it plans to similarly apply to its Canada and Mexico markets in due course, thereby establishing a ‘new standard in global retail. The latter buzz term refers to a retailer’s ability to shift their products or services to meet changing customer demands.

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XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Oh, yeah.

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XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Oh, yeah.

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The Ghost Howls

JULY 16, 2021

Some days ago, PwC has said that VR is the fast-growing media in revenue terms , with a 30% year-over-year growth expected from 2020 to 2025. The rumors of an Apple XR headset are making everyone excited. The amazing Unity Cube. VRChat, Engage, Rec Room, Tripp, Resolution Games, etc…). Don’t give up.

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XR for Business Podcast

JULY 12, 2019

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

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XR for Business Podcast

JULY 12, 2019

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

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XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. But you also need to get the AR platforms.

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The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now).

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XR for Business Podcast

OCTOBER 6, 2020

OK, so since we've kind of come from 2015 to 2020, what do you think is going to be the trend moving forward to, let's say, 2025? And it's great that Apple is pushing this pretty hard. There's a lot of rumors [that] Apple's working on that. Though I do think that's like-- I don't know if it'l have wide adoption by 2025.

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XR for Business Podcast

OCTOBER 6, 2020

OK, so since we've kind of come from 2015 to 2020, what do you think is going to be the trend moving forward to, let's say, 2025? And it's great that Apple is pushing this pretty hard. There's a lot of rumors [that] Apple's working on that. Though I do think that's like-- I don't know if it'l have wide adoption by 2025.

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