XR Today - Augmented Reality tag

JANUARY 23, 2025

One is that Google will contribute to developing the device via the AndriodXR OS, another is that the device will adopt elements of Samsung’s mobile AI technology, and thirdly, it will receive more public-facing updates this year. Notably, Google is developing this XR OS in collaboration with Samsung.

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XR Today - Augmented Reality tag

DECEMBER 12, 2024

Today, Google announced Android XR , an operating system the firm purpose-built for XR devices and services, which Google calls the “next generation of computing. Notably, Google is developing the XR OS alongside Samsung; during the announcement, Samsung also highlighted how it is poised to release a headset in 2025.

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XR Today - Mixed Reality tag

MARCH 4, 2025

MWC 2025 is proving itself to be a hotbed for XR innovation. At MWC 2025, Samsung showcased many products, from its mobile AI suite to new smartphones. While MWC 2025 only gave attendees a glimpse of the upcoming headset, here is everything readers need to know about the upcoming device.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. The initiative builds on ARCore, Googles existing augmented reality framework. Google has partnered with several hardware manufacturers for Android XR, including Samsung and Qualcomm.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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The Ghost Howls

FEBRUARY 18, 2025

Apple Intelligence on the Vision Pro would be a big deal, and especially it would let Apple compete better with Google , which made the integration with Gemini one of the best features of its Android XR operating system. Now the same company is launching Wonderland Cloud, a hosting service dedicated to WebXR applications. update soon.

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Road to VR

DECEMBER 13, 2024

Owlchemy Labs and Resolution Games announced they’re adopting support for Android XR, bringing some of their most popular titles to Google’s upcoming XR operating system. Android XR is set to make its debut on Samsung’s ‘Project Moohan’ mixed reality headset , which is slated for consumer launch sometime in 2025.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A just-released report by Snap and Deloitte sees the technology moving to ubiquity by 2025 and promises unprecedented business outcomes, citing a staggering 94% conversion rate on purchases in some cases. by Tony Parisi. Here’s why.

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The Ghost Howls

SEPTEMBER 16, 2024

That’s why we rejoiced when Apple launched its headset: while Google and Microsoft can discard new technologies pretty easily, Apple is slower at deciding to take a step, but when it makes it, it commits to it. Furthermore, he decided that Unity Personal will remain free and the funding ceiling to use it will double from $100k to $200k.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The Content Decision Platform will be launched in the US by the end of 2025, which it plans to similarly apply to its Canada and Mexico markets in due course, thereby establishing a ‘new standard in global retail. The latter buzz term refers to a retailer’s ability to shift their products or services to meet changing customer demands.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

While Meta noted that the developer community may have access to passthrough video in early 2025, the move has not been implemented. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million. Meta is moving forward with deep investments into the XR space.

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XR Today - Augmented Reality tag

MAY 16, 2024

During Google I/O 2024, a developer-focused product showcase, the firm unveiled new Geospatial Creator AR tools to boost location-based immersive experiences this week. Google also leverages its Maps application to allow smartphone users to operate AR content via integrated services such as Street View and Lens.

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The Ghost Howls

OCTOBER 16, 2023

More info — Use Google Translate! More info John Riccitiello steps down from its role as Unity CEO The last chapter of the drama about Unity’s pricing change is that John Riccitiello has left his role of CEO at the company. I truly hope this rumor is true.

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The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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XR Today - Mixed Reality tag

AUGUST 30, 2024

2024 is in its second half, and sooner than later, 2025 will arrive ready to deliver on or fracture the promises of XR industry leaders. Unity to Integrate Vagon’s RT3D Streaming Service This week, Unity, a leading XR and RT3D content creation engine, announced a new partnership with Vagon, experts in 3D content streaming.

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

From digital twins to AR smart glasses, 2025 may very well be a big boom for XR across the market. Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. However, as always, that future is not set.

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ARVR

APRIL 9, 2021

billion for the augmented reality market by 2025. ARCore is a Google SDK. Just like ARKit, ARCore can work with Java/OpenGL, Unity, and Unreal. If you are using Unity3D, you’ll need to install ARCore Unity SDK. Day 6 : How to use Vuforia in Unity to create AR Application - Tutorials For AR What is AR Foundation?

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ARVR

AUGUST 28, 2020

Companies like Tesla and Google are heavily investing in self-driving cars that can completely reduce risks of accidents due to unsafe driving. The VR industry is predicted to hit a revenue of 9–10 Billion Dollars by 2025! If you are a game developer in unity or even just a beginner do give VR development a try! Fortunately no!

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Tech Trends VR

AUGUST 7, 2018

The company has attracted a range of high profile investors and advisors such as Google/Alphabet Chairman Eric Schmidt, who wrote: “I predicted that 90% of computing would eventually reside in the web based cloud…Otoy has created a remarkable technology which moves that last 10% – high-end graphics processing – entirely to the cloud.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We think the AR consumer market will start in 2025 , and in the beginning, AR glasses will work in coordination with smartphones.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

” While Meta noted that the developer community may have access to passthrough video in early 2025, the move has not been implemented. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million. On the other hand, the XR shark tank continues to grow.

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The Ghost Howls

MARCH 18, 2025

The approach chosen by Meta is similar to the one that Google promised to take with Android XR. Then the management of the camera will happen through the functionalities exposed by Camera2 in Android and WebCamTexture in Unity, which are the ones developers have always used with smartphones.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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The Ghost Howls

JANUARY 4, 2025

This is the first newsletter of 2025, so happy new year to you all! Unluckily, we have not much more than that and to discover more the UI of the OS and its apps, we need to wait for more material to be shared by Google. There is a Unity SDK, so it is also possible to create a VR game (e.g. I wish you all the best!

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XR for Business Podcast

OCTOBER 6, 2020

I know you partnered with Google recently, so maybe you can speak to that. Once you already have your models, your materials and your configurations, we can then output any one of those to the Google ad platform. Ben: The other thing we can do is we can also send those virtual photographs to Google ads as well. Alan: Really?

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XR for Business Podcast

OCTOBER 6, 2020

I know you partnered with Google recently, so maybe you can speak to that. Once you already have your models, your materials and your configurations, we can then output any one of those to the Google ad platform. Ben: The other thing we can do is we can also send those virtual photographs to Google ads as well. Alan: Really?

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XR for Business Podcast

OCTOBER 6, 2020

I know you partnered with Google recently, so maybe you can speak to that. Once you already have your models, your materials and your configurations, we can then output any one of those to the Google ad platform. Ben: The other thing we can do is we can also send those virtual photographs to Google ads as well. Alan: Really?

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I've been a Unity user forever. Alan: And then they ask their tech teams and they're like, "does anybody know Unity?"

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Image by Google). Meta and Google announce layoffs.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.

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The Ghost Howls

OCTOBER 1, 2024

This headset should go into production in the second half of 2025, so realistically be available in 2026. Experience with 3D content creation is a plus, and you’ll have the opportunity to learn and work with AR design. Senior Unity Developer Join our Unity team and be at the forefront of innovation in the global mobile-AR industry.

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The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes. Funny link This is too funny to watch!

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Road to VR

FEBRUARY 14, 2019

We are vulnerable on mobile to Google and Apple because they make major mobile platforms. From a timing perspective, we are better off the sooner the next platform becomes ubiquitous and the shorter the time we exist in a primarily mobile world dominated by Google and Apple. We need to build both.

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