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Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.
In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. billion by 2026. It has certainly made some serious advancements in recent years with the release of applications such as Pokemon Go and products like HoloLens.
He said that for these reasons, Luxottica wants to invest even more in the product, and it is planning to expand the production to more than 10 million units by the end of 2026. As you can see, competition is pushing all the big brands like Meta, Apple, and Google, to improve their products as best and as fast as they can.
And Quest 2 is much cheaper (especially now that has been put at $199): during the last holidays, it outperformed the Quest 3 by a factor 3:1 on Amazon US. My educated guess is that the process will start in 2026-2027. There are between 20 and 30 million of Quest 2 out there, while only 1M of Quest 3.
Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. Additionally, as Samsung and Google have partnered with Qualcomm, it is reasonable to assume that the device will use the Qualcomm XR2+ Gen 2 Platform, which supports AI-ready wearables.
billion USD by 2026 and $99.76 This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers. Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality.
We had all the indications that this Q4 would have been good again, like the fact that the Meta Quest companion phone app was the first on the iOS store, that 1 Million people had played Batman Arkham Shadow, or that the Quest was the most sold console of 2024 on Amazon. The fact is: we didnt consider Ray-Ban Meta into the equation.
In any case, even if you do that, you’ll still be able to play SteamVR content only through November 2026. If you want to avoid your headset being bricked, you have to block the update and stay on version 23H2, with all the security risks that this implies. I cross my fingers, but I don’t have high hopes.
This headset should go into production in the second half of 2025, so realistically be available in 2026. Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset.
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