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Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.
Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.
Google recently surprised tech enthusiasts by showcasing prototype AR glasses during a TED talk hosted by Shahram Izadi , Google’s head of augmented reality and extended reality. While the sleek, lightweight glasses impressed with their capabilities, reports suggest we might need to wait until 2026 before they hit the market.
This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.
.” Citing industry sources, the report maintains the order could reach into the “hundreds of thousands” of micro OLED displays, with such a Microsoft XR device reportedly slated to arrive as early as 2026. Samsung and Google confirmed in July their forthcoming “XR platform” will be announced sometime this year.
He said that for these reasons, Luxottica wants to invest even more in the product, and it is planning to expand the production to more than 10 million units by the end of 2026. In a piece of separate news, it seems that Apple is also looking for a partner to bring AI to its devices in China: Tencent and Bytedance are two possible candidates.
This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.
In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. billion by 2026. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. billion mobile AR active users.
Reuters reports that Snap Inc, now publicly traded since 2017, plans to raise $1 billion in short-term debt by offering convertible senior notes that will mature in 2026, to be paid back in cash, stock, or a combination of both. “We
Ray-Ban Meta glasses have sold 2 million units so far, and the annual production capacity is being increased to 10 million by the end of 2026. Given the success of the product, he says, EssilorLuxottica plans to vastly expand its production capacity to more than 10 million annual units by the end of 2026.
1, 2026 for consumers and Nov. More info (Kura wins CES Innovation Award) More info (VR Nima talks about innovation awards) Apple Vision Pro may launch this February A new week, a new set of rumors about the Apple Vision Pro: According to Mark Gurman, the headset is now slated to launch this February. And that “ As of Nov.
billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. billion in 2021 to $35.1 Beyond the “if?”
billion by 2026 according to ARtillery Intelligence. In AR, Apple is a good example of this, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most traveled destination: Google. This field?—?including could grow from $2.78
Now, both companies are beginning to invest in more premium devices that could put them head-to-head with rival devices like the Apple Vision Pro , and unlock new opportunities in the enterprise market. Initially, rumors indicated that Samsung was working on an MR headset, like Sony – to compete with the Apple Vision Pro.
And in the end, the beginning of June is a good opportunity to answer whatever Google had announced mid May at Google I/O and at the same time to put pressure on Apple for the WWDC conference in mid-June. My educated guess is that the process will start in 2026-2027.
Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.
Enterprise AR: 7 real-world use cases for 2021 Apple For years we have been hearing rumors about a possible launch of AR Smart glass by Apple, but for the moment the Cupertino company has not yet released any device totally dedicated to Augmented Reality. The smart glass market was valued at USD 3.89
APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. This past year, Google introduced a few new features for ARCore such as recording and playback APIs. million by 2026. However, Google Glass launched eight years ago.
Tools like Apple’s ARkit and Google’s ARCore allow users to develop their own immersive experiences for smartphones and immersive devices such as smart glasses. Apple is also set to release its MR headset with a tentative date of early 2023, but may delay up to 2026 due to design flaws.
billion USD by 2026 and $99.76 We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.
billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. Platforms such as Meta’s Spark AR, as well as the AR APIs, SDKs and toolkits available from leaders like Google and Apple are opening the door to more innovation in the space. billion by 2028, representing a growth rate of 46.8%
The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. MWC 2024 was a valuable insight into the mainstream XR market.
We can only expect that after apple releases their glasses at the end of 2023, according to MacRumors Apple Glasses: Everything We Know So Far And the second model of glasses in 2024/5, as we know, will cause the markets to start “coping “ them, and we can’t forget about the return of google glasses 2.
billion USD by 2026. Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. How Does AR Work?
’ According to insiders, the La Jolla prototype, initially planned for release in the coming years, used similar display technology to the Apple Vision Pro to offer an alternative to the breakout device. However, Meta cancelled La Jolla due to the cost of the competitive OLED display technology.
For instance, mobile banking apps and digital wallets like Apple Pay use facial recognition to unlock the app. billion by 2026. Mobile wallets like Apple Pay, Google Pay, and PayTm are commonly accepted sources for a great many users. The biometric market size is expected to reach $24.59 billion biometric payment users.
Fresh Developments from Meta Meta is trying to finish the Nazare device in time for a release in 2026. In the background, major immersive tech vendors like Meta, Apple, and Microsoft are exploring what innovations are required to drive the space. Firms are exploring emerging smart glass designs to increase adoption rates further.
Leading organizations like Meta, Google, and Apple have all reported significant layoffs in the last year. Apple has delayed its strategy for AR and MR glasses, to somewhere around 2026. Meta seems to be making very few leaps in the metaverse space, and Google still hasn’t made any major updates to its own XR initiative.
In his latest report, Gurman says Apple canceled some tethered AR glasses that should have been connected to the iPhone to show a large screen in front of the user. This does not mean that Apple has given up on AR glasses, though. But they got bad feedback from early testing so they were canceled altogether.
Shadow Robot unveiled advanced robot hands in collaboration with Google DeepMind, aiming to revolutionize workflows with precision and efficiency. With a range of 150 nautical miles and seating for four passengers plus a pilot, the Lilium Jet could revolutionize urban and regional air mobility as soon as 2026.
Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. This headset should go into production in the second half of 2025, so realistically be available in 2026.
As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.
Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!
In any case, even if you do that, you’ll still be able to play SteamVR content only through November 2026. It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses.
The XR field is now growing, and the long-term outlook is also great, with the upcoming release of the Apple mixed reality headset which is for sure going to re-ignite the hype for immersive realities again. After the year 2026, we will be just one of the many that do XR, a commodity technology.
FWIW, Google had also partnered with Luxottica but never shipped a more fashionable version of Glass.]. 2026+: AR Glasses. 2026+: Growth. From 2016 to 2019, I helped Apple figure out whatever it might be doing by prototyping experiences and technologies from the future. It’s basically the Facebook of eyewear.
This seems to hint that the two companies are going to build a new XR headset together, which according to the rumors will be the Quest Pro 2, which would be aimed at competing directly with the Apple Vision Pro. This could be useful to let Meta answer to the movies available on the Apple Vision Pro because of Apple TV.
Apple launched the Vision Pro It costs a kidney, though (Image by Apple) Apple, probably the most important consumer-oriented technology company, has released this year its first XR headset: the Apple Vision Pro. If Apple launched the Vision Pro, it means it thinks about dominating the AR/MR market in the next 10 years.
We can so expect a price of $1000+ for the device, which at this point is clearly aimed at professionals, the same target of people of the upcoming Apple headset. Google acquires Raxium. The news about Google being willing to acquire Raxium had been leaked a few weeks ago, but now it has become official. News worth a mention.
In case there is another platform involved, e.g. Android, 30% will go to Google, and 25% of the remaining money (i.e. He complained about having to obey platforms and their taxes (clearly hinting at Apple), saying that he had a different vision. The next versions of the glasses are expected for 2026 and 2028. In total, 52.5%
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