The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

AR 410

AR Microsoft Sony Ukraine 410

The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

Microsoft 411

Microsoft Samsung Apple Unity 411

The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

Unity 439

Unity Microsoft Machine Learning Apple 439

ARVR

MARCH 16, 2023

billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s what we’re seeing now in AR.

AR 243

AR Magic Leap Wearables Microsoft 243

ARVR

OCTOBER 18, 2022

billion in 2026, an 80.7 This is steep growth that leans on a few potential wild cards and inflections, such as Apple’s market entrance. million in 2026. million units in market by 2026. million units projected in 2026. But it’s not just about Apple. So what did the latest headworn AR forecast uncover?

AR 182

AR Magic Leap Hardware Apple 182

Upload VR

JANUARY 18, 2023

Apple reportedly indefinitely postponed its AR glasses, but plans to eventually release a more affordable headset model. Bloomberg’s Mark Gurman reports that standalone Apple Glasses had at one point years ago been planned for 2023. Glasses Shelved. Some startups like Nreal have already released primitive AR glasses.

Apple 145

Apple AR Magic Leap Eye Tracking 145

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

The End of the Windows Mixed Reality In its latest Windows 11 24H2 update , Microsoft is removing some support frameworks for its MR hardware and software portfolio. The update sees Windows Mixed Reality added to the “Deprecated Features” list, which congregates features that Microsoft is no longer working on.

Microsoft 93

Microsoft Apple Haptic Immersion 93

The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. Probably you all recall the iconic Apple commercial inspired by the book 1984 that helped a lot the company in becoming popular. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

Virtual Reality 378

Virtual Reality Microsoft Haptic Apple 378

XR Today - Mixed Reality tag

DECEMBER 13, 2024

Microsoft has always been quick to invest in innovative new technologies. Even earlier, in 2016, Microsoft introduced the world to arguably the first enterprise-grade mixed reality headset: the HoloLens. Unfortunately, since then, Microsoft has distanced itself from the XR space. But is Microsofts XR journey really over?

Microsoft 103

Microsoft Software Samsung Hardware 103

ARVR

FEBRUARY 1, 2023

billion in 2026. million units in 2026. Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Those hopes were scattered in the past few weeks as Bloomberg reported that Apple’s AR glasses plans may be delayed or shelved. billion dollars last year to $35.1

AR 130

AR Magic Leap Wearables Apple 130

AR Insider

JANUARY 8, 2020

According to analysts at UBS , if the rate of online shopping continues its trajectory nearly 75,000 retail locations will need to close by the year 2026. Microsoft used projection mapping to bring its NYC flagship windows to life, causing crowds to stop and watch. At the same time, consumers are spending more money on experiences.

AR 246

AR Augmented Reality Retail Los Angeles 246

ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. The smart glass market was valued at USD 3.89

AR 130

AR Augmented Reality Wearables Apple 130

XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the product.

Microsoft 120

Microsoft Magic Leap Hardware Software 120

AR Insider

JULY 15, 2021

2026+: AR Glasses. 2026+: Growth. From 2016 to 2019, I helped Apple figure out whatever it might be doing by prototyping experiences and technologies from the future. A few months before Apple, I was invited to Facebook to interview for a position leading Facebook’s new AR program. I worked at Microsoft from 2008-2012.

Machine Learning 316

Machine Learning Eye Tracking Data AR 316

Upload VR

MAY 22, 2023

the field of view of transparent AR vs passthrough headsets There isn't much major competition in transparent optics AR though, as companies like Meta and Apple have taken the approach of delivering AR via color cameras on the front of VR-style opaque headsets instead, sometimes called mixed reality.

Magic Leap 145

Magic Leap AR Augmented Reality Technology 145

XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the two products.

Microsoft 111

Microsoft Magic Leap Hardware Software 111

ARVR

JANUARY 21, 2022

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. ARKit appears to have the best compatibility between software and hardware, as Apple is responsible for all aspects of their devices. million by 2026.

Augmented Reality 245

Augmented Reality Trends Immersion AR 245

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. ” Apple Vision Pro Nears Reality The Apple Vision Pro price point shocked audiences during its debut. However, Apple might be working on a solution via cheaper microdisplays.

Google 75

Google Apple Latvia Retail 75

XR Today - Augmented Reality tag

AUGUST 2, 2023

billion USD by 2026 and $99.76 We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

AR 89

AR Apple Eye Tracking Israel 89

XR Today - Augmented Reality tag

MAY 18, 2023

billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. Platforms such as Meta’s Spark AR, as well as the AR APIs, SDKs and toolkits available from leaders like Google and Apple are opening the door to more innovation in the space. billion by 2028, representing a growth rate of 46.8%

Augmented Reality 121

Augmented Reality Healthcare Head Mounted Display North America 121

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major XR Firms Push Spaital Productivity Solutions As Apple enters the immersive technology space, a shift towards XR/spatial computing productivity solutions is underway. MWC 2024 was a valuable insight into the mainstream XR market.

Head Mounted Display 124

Head Mounted Display Samsung Eye Tracking Immersion 124

XR Today - Augmented Reality tag

OCTOBER 26, 2022

billion by 2026, and many leading companies like Apple, Microsoft, and Sony are already getting involved. This is why “spatial audio” is now gaining so much attention. According to some studies, the market for spatial audio will reach around $12.97

Training 141

Training Immersion Study Technology 141

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Fresh Developments from Meta Meta is trying to finish the Nazare device in time for a release in 2026. Moreover, last year, Nreal partnered with University researchers and Microsoft to leverage its smart glasses technology as a medical device. Firms are exploring emerging smart glass designs to increase adoption rates further.

Magic Leap 120

Magic Leap AR Immersion Hardware 120

ARVR

AUGUST 25, 2022

We can only expect that after apple releases their glasses at the end of 2023, according to MacRumors Apple Glasses: Everything We Know So Far And the second model of glasses in 2024/5, as we know, will cause the markets to start “coping “ them, and we can’t forget about the return of google glasses 2. And the Second is Web 3.0.

Real Estate 147

Real Estate Augmented Reality Examples Entertainment 147

XR Today - Mixed Reality tag

FEBRUARY 7, 2023

Meta’s closures mirror Microsoft’s similar action last month, which saw the firm announce the shutting down of its Metaverse platform Altspace VR. Many of the platform’s team members are moving onto the development team behind Microsoft Mesh – an immersive collaboration platform.

AR 98

AR Microsoft Software Wearables 98

XR Today - Mixed Reality tag

MARCH 23, 2023

Leading organizations like Meta, Google, and Apple have all reported significant layoffs in the last year. Apple has delayed its strategy for AR and MR glasses, to somewhere around 2026. Microsoft has also introduced various managed databases to assist with tracking data across the logistics landscape in real time.

Strategy 64

Strategy Study Google Industry 64

The Ghost Howls

OCTOBER 30, 2022

Meta wants all of us closed in a VR prison, but Apple/Snap/Niantic instead are the good guys doing AR. That’s why its greatest bet is AR glasses that are coming from 2024 or 2026. Tim Cook says that Apple is not interested in the metaverse to distinguish itself from Meta. Meta is bad, Apple is our savior!

Magic Leap 546

Magic Leap Apple Microsoft Technology 546

The Ghost Howls

FEBRUARY 25, 2025

In my opinion, this is just another example of Metas obsession with Apple : Apple never talks about VR, and only talks about MR and spatial. The game is slated to arrive in 2026 Neko Atsume Purrfect is celebrating ten years with a new event, featuring crossovers with Breachers, Walkabout Mini Golf, and Gorilla Tag.

Saudi Arabia 233

Saudi Arabia AR Gaming Ukraine 233

The Ghost Howls

MAY 9, 2022

We can so expect a price of $1000+ for the device, which at this point is clearly aimed at professionals, the same target of people of the upcoming Apple headset. Thanks to this solution, it is also possible to play Fortnite on Android and Apple phones. I have to say two things about this report. Outstanding move!

Machine Learning 472

Machine Learning Virtual Reality AR Ukraine 472