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The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

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Google, Samsung’s AR Glasses set for 2026, Apple Mulls Next Move

XR Today - Augmented Reality tag

Google recently surprised tech enthusiasts by showcasing prototype AR glasses during a TED talk hosted by Shahram Izadi , Google’s head of augmented reality and extended reality. While the sleek, lightweight glasses impressed with their capabilities, reports suggest we might need to wait until 2026 before they hit the market.

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The XR Week Peek (2024.12.16): Android XR announced, Samsung headset showcased, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

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The XR Week Peek (2025.04.15): Tariffs may be lifted on XR headsets, Vision Pro 2 may be in production, and more!

The Ghost Howls

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. Considering the upgrade of features, the glasses are not expected for this year anymore, but for 2026. I was randomly browsing Reddit when I stumbled upon a long post from a person claiming that he was rebooting Altspace.

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Microsoft Reportedly Orders Samsung Micro OLEDs to Restart XR Hardware Ambitions

Road to VR

.” Citing industry sources, the report maintains the order could reach into the “hundreds of thousands” of micro OLED displays, with such a Microsoft XR device reportedly slated to arrive as early as 2026. Samsung and Google confirmed in July their forthcoming “XR platform” will be announced sometime this year.

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Will AR Advertising Reach $15 Billion by 2026?

ARVR

billion in 2026, a 23.8 billion in 2026. billion in ad spend by 2026, a 27.8 Meanwhile, it’s under-monetized today as Google and others test the waters. Will AR Advertising Reach $15 Billion by 2026? It’s all about an extensive forecast model coupled with rigor in assembling reliable inputs. billion in 2021 to $36.26

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AR Briefs, Episode 65: Mobile AR Revenue Outlook

ARVR

billion in 2026. That total is fragmented into different platforms such as Meta Spark, Snap’s Lens Studio, Apple’s ARkit, Google’s ARCore, and Web AR. Google Lens) operates on 2.8 billion by year-end 2026, with varying market shares across the above platforms. billion by 2026. billion in 2026.

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