The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.

Apple 440

Apple Samsung Eye Tracking Google 440

The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.

Leap Motion 332

Leap Motion Hand tracking Apple Data 332

Road to VR

MARCH 13, 2017

This year’s report will feature historical data on headset shipments and global forecasts through 2026. The report, currently available for pre-order, will include special in-depth sections on China and Japan. 2017 will be another foundational year for the entire VR industry. Pre-order today to save 40% off the list price through March 20th.

Industry 237

Industry Data Virtual Reality Survey 237

ARVR

MARCH 16, 2023

billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. To quantify that, ARtillery Intelligence projects AR glasses spending to grow from $1.8 billion in 2021 to $35.1

AR 243

AR Magic Leap Wearables Microsoft 243

The Ghost Howls

MAY 2, 2024

And in the end, the beginning of June is a good opportunity to answer whatever Google had announced mid May at Google I/O and at the same time to put pressure on Apple for the WWDC conference in mid-June. My educated guess is that the process will start in 2026-2027.

Gaming 337

Gaming Oculus Course Strategy 337

The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

Samsung 228

Samsung Apple Las Vegas China 228

ARVR

AUGUST 12, 2022

billion by 2026 according to ARtillery Intelligence. In its second campaign, Bollé expanded distribution to Google Swirl and other paid ads. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. This field?—?including including AR creation tools and ad placement?—?could

Case Study 237

Case Study Study AR Augmented Reality 237

ARPost

APRIL 28, 2022

Fortune Business Insights even predicts that the VR in education market will grow from $656 million in 2018 to $13 billion in 2026. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars. VR in education is forecast to be a $700 million market by 2025.

Education 443

Education Immersion Study Machine Learning 443

The Ghost Howls

OCTOBER 7, 2024

In any case, even if you do that, you’ll still be able to play SteamVR content only through November 2026. If you want to avoid your headset being bricked, you have to block the update and stay on version 23H2, with all the security risks that this implies. I cross my fingers, but I don’t have high hopes.

Microsoft 360

Microsoft Samsung Apple Unity 360

ARVR

JULY 6, 2022

billion in 2026, a 23.8 Google Lens) operates on 2.8 billion by 2026. This includes tools such as Google Lens, Pinterest Lens and Snap Scan, which let users hold up their phones to identify real-world items. It’s all about an extensive forecast model coupled with rigor in assembling reliable inputs. percent CAGR.

AR 130

AR Google Exercises Hardware 130

ARVR

JUNE 9, 2021

What we know for sure is that Apple is not known to launch products in a prototype state, as for example did Google with the Google Glass, rather the company launches a new product when it is certain to obtain an adequate market response. The smart glass market was valued at USD 3.89 billion in 2020 and is expected to reach USD 7.96

AR 130

AR Augmented Reality Wearables Apple 130

ARVR

JULY 6, 2022

billion by 2026 according to ARtillery Intelligence. But visual search is getting its own incubation … at Google scale. Visual search follows, led by Google, Pinterest, and Snap. Google is especially motivated for visual search to future-proof its core business. This field?—?including could grow from $2.78

AR 130

AR Case Study Google Study 130

The Ghost Howls

OCTOBER 1, 2024

This headset should go into production in the second half of 2025, so realistically be available in 2026. Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset.

Apple 325

Apple Unity Ukraine AR 325

ARVR

APRIL 27, 2022

Customer Behavior in the Metaverse According to Gartner 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social media and entertainment by 2026. I hear you sayin’ not so far, HOLD ON! Imagine how this transformation will be disruptive for most of the well-established Web2.0

Retail 231

Retail Study Virtual World Survey 231

AR Insider

JULY 15, 2021

FWIW, Google had also partnered with Luxottica but never shipped a more fashionable version of Glass.]. 2026+: AR Glasses. 2026+: Growth. Avi Bar-Zeev is a design and technology leader with a spatial rap sheet that includes Microsoft, Apple, Google Earth, Second Life, and Disney. It’s basically the Facebook of eyewear.

Machine Learning 275

Machine Learning Eye Tracking Data AR 275

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

Google 59

Google Apple Latvia Retail 59

ARVR

AUGUST 16, 2022

billion by 2026 according to ARtillery Intelligence. Similar to Google Lens , the idea is to evoke informational overlays for storefronts. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. This field?—?including including AR creation tools and ad placement?—?could

Case Study 130

Case Study Taiwan AR Mexico 130

XR Today - Augmented Reality tag

MAY 18, 2023

billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. Platforms such as Meta’s Spark AR, as well as the AR APIs, SDKs and toolkits available from leaders like Google and Apple are opening the door to more innovation in the space. billion by 2028, representing a growth rate of 46.8%

Augmented Reality 103

Augmented Reality Healthcare Head Mounted Display North America 103

ARVR

JANUARY 21, 2022

This past year, Google introduced a few new features for ARCore such as recording and playback APIs. Back in 2020, Google announced the development of an AR-based microscope for the Department of Defense (DoD) to improve the accuracy of cancer diagnosis and treatment. million by 2026. Are we any closer now?

Augmented Reality 245

Augmented Reality Trends Immersion AR 245

ARVR

JULY 25, 2022

billion by 2026 according to ARtillery Intelligence. In its second campaign, Bollé expanded distribution to Google Swirl and other paid ads. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. This field?—?including including AR creation tools and ad placement?—?could

AR 147

AR Case Study Retail Study 147

XR Today - Augmented Reality tag

DECEMBER 8, 2022

Tools like Apple’s ARkit and Google’s ARCore allow users to develop their own immersive experiences for smartphones and immersive devices such as smart glasses. Apple is also set to release its MR headset with a tentative date of early 2023, but may delay up to 2026 due to design flaws.

Augmented Reality 100

Augmented Reality AR Apple Immersion 100

ARVR

AUGUST 25, 2022

We can only expect that after apple releases their glasses at the end of 2023, according to MacRumors Apple Glasses: Everything We Know So Far And the second model of glasses in 2024/5, as we know, will cause the markets to start “coping “ them, and we can’t forget about the return of google glasses 2.

Real Estate 147

Real Estate Augmented Reality Examples Entertainment 147

XR Today - VR Headsets tag

MARCH 4, 2024

Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. Additionally, as Samsung and Google have partnered with Qualcomm, it is reasonable to assume that the device will use the Qualcomm XR2+ Gen 2 Platform, which supports AI-ready wearables.

Head Mounted Display 99

Head Mounted Display Samsung Eye Tracking Immersion 99

XR Today - Mixed Reality tag

MARCH 27, 2023

As companies like Microsoft, Meta, Google, and many others continue to share their “visions” of the metaverse, we’re beginning to get a clearer picture of what this digital environment might look like. According to Gartner, by 2026, 25% of people will spend at least an hour a day exploring the metaverse.

Simulation 115

Simulation Examples Immersion Microsoft 115

XR Today - Augmented Reality tag

DECEMBER 27, 2022

billion USD by 2026. Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. This can include images, animations, text, and documents.

Augmented Reality 87

Augmented Reality AR New York City Exercises 87

XR Today - Mixed Reality tag

AUGUST 30, 2024

Earlier this year, Qualcomm unveiled its XR2+ Gen 2 Platform, with Samsung and Google as partners, which set the stage for the upcoming Samsung XR headset. At the conference, XPANCEO exhibited five advanced AR smart contact lens hardware prototypes and hinted at the release of a fully functional prototype by the end of 2026.

Unity 67

Unity Samsung Asia AR 67

XR Today - Mixed Reality tag

NOVEMBER 22, 2024

After the partnership with Google and Qualcomm was announced during the “Unpacked” event in 2023, we learned that Samsung’s device will also have a Qualcomm chip. We think AI will likely be a big feature for Samsung’s headset, particularly as Google is investing so heavily in AI.

Sony 111

Sony Samsung Apple Software 111

ARVR

MARCH 14, 2022

billion by 2026. Mobile wallets like Apple Pay, Google Pay, and PayTm are commonly accepted sources for a great many users. For this, mobile development companies need to develop an IoT app that can help businesses to establish better user engagement. The beacon technology is expected to soar to a whopping value and reach $56.6

Trends 130

Trends Augmented Reality AR Virtual Reality 130

XR Today - Augmented Reality tag

NOVEMBER 16, 2022

In February 2022, Gartner even predicted 25 percent of people will spend at least one hour per day in the metaverse by 2026. Backed by technology giants like Google, Microsoft, and Meta, this environment has the potential to change many aspects of people’s everyday lives.

Groups 74

Groups Norway Virtual World Training 74

XR Today - Mixed Reality tag

MARCH 23, 2023

Leading organizations like Meta, Google, and Apple have all reported significant layoffs in the last year. Alphabet, Google’s parent company eliminated around 12,000 employees in January 2023 based on “economic reasons”. As companies continue to cut down on their employees, the opportunity for innovation is deteriorating as a result.

Strategy 58

Strategy Study Google Industry 58

XR Today - Mixed Reality tag

MAY 31, 2023

American Red Cross Use Case According to a use case study with the ARC, total profit and loss benefits up to 2026 totalled $6.5 Analysts predict the market will surpass $47 billion USD by 2027, with immersive soft skill training becoming the largest untapped opportunity for enterprises. million USD.

Immersion 87

Immersion Training New York City Tools 87

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Fresh Developments from Meta Meta is trying to finish the Nazare device in time for a release in 2026. Although, since its reshuffle, Meta doubled down on its core immersive hardware goals, including the debut of the Meta Quest Pro and the continued development of the Project Nazare device.

Magic Leap 108

Magic Leap AR Immersion Hardware 108

XR Today - Augmented Reality tag

AUGUST 2, 2023

billion USD by 2026 and $99.76 This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers. Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality.

AR 71

AR Apple Eye Tracking Israel 71

The Ghost Howls

SEPTEMBER 30, 2022

Its huge investments are also attracting all the other major tech companies to enter the metaverse field, and Apple and Google will surely release some XR devices in the upcoming years because of that. After the year 2026, we will be just one of the many that do XR, a commodity technology.

Virtual Reality 440

Virtual Reality Technology Trends Apple 440

The Ghost Howls

MARCH 5, 2024

Google has great expertise in building operating systems, plus its Google Play store would have let Meta Quest become compatible with all its Android Apps out of the box. Given the production timeline, this Vision Pro successor could launch in the first half of 2026.

AR 405

AR Apple Sony Google 405

ARVR

MARCH 16, 2023

billion in 2026. That total is fragmented into different platforms such as Meta Spark, Snap’s Lens Studio, Apple’s ARkit, Google’s ARCore, and Web AR. Google Lens) operates on 2.8 billion by year-end 2026, with varying market shares across the above platforms. billion by 2026. billion in 2026.

AR 246

AR Google Software Virtual Reality 246

The Ghost Howls

APRIL 18, 2022

In case there is another platform involved, e.g. Android, 30% will go to Google, and 25% of the remaining money (i.e. The next versions of the glasses are expected for 2026 and 2028. In total, 52.5% of the earnings will go to Meta. of the total) to Meta. So, it seems to me all a battle about “their” money, not “ours”.

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Europe Tools Apple HTC 339