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Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.
This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. Considering the upgrade of features, the glasses are not expected for this year anymore, but for 2026. I was randomly browsing Reddit when I stumbled upon a long post from a person claiming that he was rebooting Altspace.
XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. Fortune Business Insights even predicts that the VR in education market will grow from $656 million in 2018 to $13 billion in 2026. It allows you to work out the riskiest maneuvers in an immersive environment.
.” Citing industry sources, the report maintains the order could reach into the “hundreds of thousands” of micro OLED displays, with such a Microsoft XR device reportedly slated to arrive as early as 2026. Samsung and Google confirmed in July their forthcoming “XR platform” will be announced sometime this year.
billion in 2026, a 23.8 How much is being spent by consumer brands to promote their products through immersive AR experiences? billion in 2026. billion in ad spend by 2026, a 27.8 Meanwhile, it’s under-monetized today as Google and others test the waters. Will AR Advertising Reach $15 Billion by 2026?
He said that for these reasons, Luxottica wants to invest even more in the product, and it is planning to expand the production to more than 10 million units by the end of 2026. As you can see, competition is pushing all the big brands like Meta, Apple, and Google, to improve their products as best and as fast as they can.
This past year, Google introduced a few new features for ARCore such as recording and playback APIs. Back in 2020, Google announced the development of an AR-based microscope for the Department of Defense (DoD) to improve the accuracy of cancer diagnosis and treatment. million by 2026. Are we any closer now?
This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.
They also loved the “flip up visor”, which makes it much easier to jump between different levels of immersion. Specifically, the headset was apparently developed with Siemens’ Xcelerator engineering software, and the NX Immersive Designer product, which will be available to access at launch.
The firm is a major provider of industry-first extended reality (XR) Immersive Learning-as-a-Service (ILaaS) solutions. Analysts predict the market will surpass $47 billion USD by 2027, with immersive soft skill training becoming the largest untapped opportunity for enterprises. million USD.
billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. Platforms such as Meta’s Spark AR, as well as the AR APIs, SDKs and toolkits available from leaders like Google and Apple are opening the door to more innovation in the space. billion by 2028, representing a growth rate of 46.8%
Customer Behavior in the Metaverse According to Gartner 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social media and entertainment by 2026. It’s a huge step to truly bridging the divide between the immersiveness of physical retail and the ease and convenience of shopping online.
What we know for sure is that Apple is not known to launch products in a prototype state, as for example did Google with the Google Glass, rather the company launches a new product when it is certain to obtain an adequate market response. The smart glass market was valued at USD 3.89 billion in 2020 and is expected to reach USD 7.96
In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.
Tools like Apple’s ARkit and Google’s ARCore allow users to develop their own immersive experiences for smartphones and immersive devices such as smart glasses. Firstly, it goes further than AR when it comes to immersion. In MR, immersive content is not just superimposed on the real world.
Now, it appears that various major firms are joining suit by developing immersive workplace solutions. Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. MWC 2024 was a valuable insight into the mainstream XR market.
billion by 2026 according to ARtillery Intelligence. In its second campaign, Bollé expanded distribution to Google Swirl and other paid ads. Its immersive qualities have experiential value for brand building, while also qualifying buying decisions for in-market shoppers. This field?—?including could grow from $2.78 engagements.
Metaverse is still immersive, and there is still time till he will mature, depending on many variables. Research firm Gartner has predicted that 25% of people will spend at least one hour a day in the Metaverse by 2026. Immersing guests in the metaverse experiences.” will provide new immersive entertainment experiences.
As companies like Microsoft, Meta, Google, and many others continue to share their “visions” of the metaverse, we’re beginning to get a clearer picture of what this digital environment might look like. According to Gartner, by 2026, 25% of people will spend at least an hour a day exploring the metaverse.
billion USD by 2026. Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. This can include images, animations, text, and documents.
Unlike a VR headset, smart glasses focus on presenting an AR environment which overlays immersive visualizations upon a user’s location. Immersive spatial computing devices such as smart glasses and VR headsets enable users to navigate spatial UI, applications, and immersive environments via RT3D menus.
The partnership will use Vagon’s AR/VR/MR streaming technology to improve accessibility for XR immersive experiences and applications on various devices. Earlier this year, Qualcomm unveiled its XR2+ Gen 2 Platform, with Samsung and Google as partners, which set the stage for the upcoming Samsung XR headset.
In February 2022, Gartner even predicted 25 percent of people will spend at least one hour per day in the metaverse by 2026. Backed by technology giants like Google, Microsoft, and Meta, this environment has the potential to change many aspects of people’s everyday lives.
3D and immersive AR-based app development ? billion by 2026. Mobile wallets like Apple Pay, Google Pay, and PayTm are commonly accepted sources for a great many users. Let’s take a look at how 5G will benefit the mobile app development industry. ? Seamless IoT integration ? Uninteruppted video streaming ? High performing GPS ?
Shadow Robot unveiled advanced robot hands in collaboration with Google DeepMind, aiming to revolutionize workflows with precision and efficiency. With a range of 150 nautical miles and seating for four passengers plus a pilot, the Lilium Jet could revolutionize urban and regional air mobility as soon as 2026.
billion USD by 2026 and $99.76 This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers. Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality.
As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.
In any case, even if you do that, you’ll still be able to play SteamVR content only through November 2026. Immersive Tech Week is one of the most important VR events , since when it was called VR Days. According to the Steam hardware survey, Windows Mixed Reality headsets are still used by 50–80,000 people today.
The community was creating a lot of prototypes, and many companies in the US were getting funding to develop immersive products. Many people started to enter immersive realities (and/or Web3) , immediately understanding its potential and trying to chase easy money. There was a lot of enthusiasm and hope.
This headset should go into production in the second half of 2025, so realistically be available in 2026. More info Immersed Visor works, but it is in early stages Immersed, the company behind the Visor headset , has shared some videos about its headset working after the PR disaster of last week.
It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm.
Google has great expertise in building operating systems, plus its Google Play store would have let Meta Quest become compatible with all its Android Apps out of the box. Given the production timeline, this Vision Pro successor could launch in the first half of 2026.
And the more we go on, the more we have clear signals that the prime time for immersive realities will come. And Google together with Samsung teased a mixed reality headset they are building together codenamed Project Moohan. I dont only love this technology, I also believe that it will be disruptive for humanity.
And the fact that in the same week it announced both the Pico Neo 3 Link for VR and Effect Studio for AR, shows that Bytedance wants really to compete with Meta in all possible fields in immersive realities. In case there is another platform involved, e.g. Android, 30% will go to Google, and 25% of the remaining money (i.e.
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