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Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.
Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.
According to a report from Korean tech outlet The Elec , Microsoft has contracted Samsung to supply micro OLED display panels for what is described as “next-generation mixed reality devices.” Samsung and Google confirmed in July their forthcoming “XR platform” will be announced sometime this year.
The Sony vs Samsung skirmish is nothing new. Both Sony and Samsung have clearly demonstrated an interest in extended reality over the years. Samsung introduced the Gear VR headset in 2015, followed by the Odyssey headset. Samsung, on the other hand, hasn’t revealed a lot of information about its headset at all.
Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. The report in particular talks about “design and displays” as areas where the review process will take place.
Ray-Ban Meta glasses have sold 2 million units so far, and the annual production capacity is being increased to 10 million by the end of 2026. Given the success of the product, he says, EssilorLuxottica plans to vastly expand its production capacity to more than 10 million annual units by the end of 2026.
As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.
You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.
In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. billion by 2026. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. billion and was estimated to touch US$88.4
In any case, even if you do that, you’ll still be able to play SteamVR content only through November 2026. We don’t have much information about them, but Samsung trademarked the name “Samsung Glasses” some time ago, so this may be a possible name. I cross my fingers, but I don’t have high hopes.
This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.
The prototype of the gloves costs $2500, but in 2026, when the product is ready, it should cost only $1000, which is much less than many other XR gloves solutions. The project is now called Open Blocks and has been built upon the codebase that Google released when it discontinued Blocks. Arent these people at Icosa amazing?
He said that for these reasons, Luxottica wants to invest even more in the product, and it is planning to expand the production to more than 10 million units by the end of 2026. As you can see, competition is pushing all the big brands like Meta, Apple, and Google, to improve their products as best and as fast as they can.
New Details on Samsung’s XR Headset Revealed Significant leaks have surfaced this week, providing potential details about Samsung’s upcoming XR headset. It’s apparent that Samsung is working on this XR wearable as part of its broader mobile hardware ecosystem, and it seems likely to debut around 2024 or 2025.
This headset should go into production in the second half of 2025, so realistically be available in 2026. Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset.
In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.
Customer Behavior in the Metaverse According to Gartner 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social media and entertainment by 2026. Samsung , Coca-Cola , Gucci , Nike and many more. I hear you sayin’ not so far, HOLD ON!
Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. At the event, Samsung also unveiled other innovative tech products, such as an immersive device, a smart ring, and an assistive mobility robotics device.
It is not the first time Meta partnered with an external company for a new device and in most cases this choice paid off: both the Gear VR (Samsung) and the Oculus Go (Xiaomi) were pretty good products. Given the production timeline, this Vision Pro successor could launch in the first half of 2026.
Google and Samsungs headset The only official image about Project Moohan (Image by Google) Talking about companies that entered the field because of Apple, Google this year launched the Android XR operating system, fully dedicated to AR, MR, and VR headsets (you can read all that we know about it in this dedicated article ).
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