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The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

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Google, Samsung’s AR Glasses set for 2026, Apple Mulls Next Move

XR Today - Augmented Reality tag

Google recently surprised tech enthusiasts by showcasing prototype AR glasses during a TED talk hosted by Shahram Izadi , Google’s head of augmented reality and extended reality. While the sleek, lightweight glasses impressed with their capabilities, reports suggest we might need to wait until 2026 before they hit the market.

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The XR Week Peek (2024.12.16): Android XR announced, Samsung headset showcased, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

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The XR Week Peek (2025.04.15): Tariffs may be lifted on XR headsets, Vision Pro 2 may be in production, and more!

The Ghost Howls

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. Considering the upgrade of features, the glasses are not expected for this year anymore, but for 2026. I was randomly browsing Reddit when I stumbled upon a long post from a person claiming that he was rebooting Altspace.

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Will AR Advertising Reach $15 Billion by 2026?

ARVR

billion in 2026, a 23.8 billion in 2026. billion in ad spend by 2026, a 27.8 Also what we call “ captions for the real world ,” it has true utility, which tends to sustain as technologies mature. Meanwhile, it’s under-monetized today as Google and others test the waters. So what did the latest forecast uncover?

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8 Augmented Reality Trends in 2021

ARPost

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. billion by 2026. Virtual fitting room technology, i.e. virtual try-on , is expected to touch $12.97 In 2020, the AR marketplace was valued at US$14.7

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AR Briefs, Episode 65: Mobile AR Revenue Outlook

ARVR

billion in 2026. That total is fragmented into different platforms such as Meta Spark, Snap’s Lens Studio, Apple’s ARkit, Google’s ARCore, and Web AR. Google Lens) operates on 2.8 billion by year-end 2026, with varying market shares across the above platforms. billion by 2026. billion in 2026.

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