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Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.
Google recently surprised tech enthusiasts by showcasing prototype AR glasses during a TED talk hosted by Shahram Izadi , Google’s head of augmented reality and extended reality. While the sleek, lightweight glasses impressed with their capabilities, reports suggest we might need to wait until 2026 before they hit the market.
Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.
This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. Considering the upgrade of features, the glasses are not expected for this year anymore, but for 2026. I was randomly browsing Reddit when I stumbled upon a long post from a person claiming that he was rebooting Altspace.
billion in 2026, a 23.8 billion in 2026. billion in ad spend by 2026, a 27.8 Also what we call “ captions for the real world ,” it has true utility, which tends to sustain as technologies mature. Meanwhile, it’s under-monetized today as Google and others test the waters. So what did the latest forecast uncover?
In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. billion by 2026. Virtual fitting room technology, i.e. virtual try-on , is expected to touch $12.97 In 2020, the AR marketplace was valued at US$14.7
billion in 2026. That total is fragmented into different platforms such as Meta Spark, Snap’s Lens Studio, Apple’s ARkit, Google’s ARCore, and Web AR. Google Lens) operates on 2.8 billion by year-end 2026, with varying market shares across the above platforms. billion by 2026. billion in 2026.
This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.
It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you! 1, 2026 for consumers and Nov. And that “ As of Nov.
He said that for these reasons, Luxottica wants to invest even more in the product, and it is planning to expand the production to more than 10 million units by the end of 2026. As you can see, competition is pushing all the big brands like Meta, Apple, and Google, to improve their products as best and as fast as they can.
Teachers see this technology as the best option for personalized differentiated learning. Educators can either struggle against technologies or use them to their advantage to teach kids more productively. So, it’s clear that the prospects for this technology are stunning. VR is not a new technology for colleges and universities.
This report is the fifth edition of Greenlight Insights’ annual report providing a comprehensive perspective on the virtual reality industry, including hardware unit forecasts, market revenue forecasts, industry and technology analysis, and other special topics for industry executives.
billion by 2026 according to ARtillery Intelligence. Incubation Play When it comes to emerging technologies, some companies are in a unique position to accelerate adoption. That can often happen by tapping into large established networks or user bases to expose and distribute the technology in question. This field?—?including
but this does not always mean delivering the most compelling game that technology allows for. And in the end, the beginning of June is a good opportunity to answer whatever Google had announced mid May at Google I/O and at the same time to put pressure on Apple for the WWDC conference in mid-June.
billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. To quantify that, ARtillery Intelligence projects AR glasses spending to grow from $1.8 billion in 2021 to $35.1
Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. The improving technology also stands to allow for greater efficiency in the workplace. This past year, Google introduced a few new features for ARCore such as recording and playback APIs.
WaveOptics is a manufacturer of displays for smart glasse, both for the optics and projection part and it is the same technology already used by Snap in its smart glass Spectacles 2021. The smart glass market was valued at USD 3.89 billion in 2020 and is expected to reach USD 7.96 Again, as of 2021, we just have rumors.
billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. First, AR is evolving in line with the growing adoption of new, innovative technologies in the wider world. For instance, the rise of the metaverse and Web 3 technologies represents excellent opportunities for the AR space.
In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.
The event always wows spectators with a rich lineup of technology vendors and innovations; however, in 2024, XR took centre stage with many firms highlighting major products, addressing device debuts, and entering the market. Fresh Technology Innovations To match market-leading enterprise solutions comes market-leading technology innovations.
We can only expect that after apple releases their glasses at the end of 2023, according to MacRumors Apple Glasses: Everything We Know So Far And the second model of glasses in 2024/5, as we know, will cause the markets to start “coping “ them, and we can’t forget about the return of google glasses 2.
Tools like Apple’s ARkit and Google’s ARCore allow users to develop their own immersive experiences for smartphones and immersive devices such as smart glasses. Apple is also set to release its MR headset with a tentative date of early 2023, but may delay up to 2026 due to design flaws.
billion USD by 2026. Data linked to specific positions in the physical world come to life with AR technologies. Google, Apple, and other map programmes offer this functionality to users. Technologies later improved from the 60s, when AR devices required enormous hardware components. How Does AR Work? AR Software.
.’ According to insiders, the La Jolla prototype, initially planned for release in the coming years, used similar display technology to the Apple Vision Pro to offer an alternative to the breakout device. However, Meta cancelled La Jolla due to the cost of the competitive OLED display technology.
billion by 2026 according to ARtillery Intelligence. In its second campaign, Bollé expanded distribution to Google Swirl and other paid ads. Put Your Body Into It: AR is coupled with enabling technologies like camera-based computer vision (to scan spaces before overlaying graphics). This field?—?including could grow from $2.78
As companies like Microsoft, Meta, Google, and many others continue to share their “visions” of the metaverse, we’re beginning to get a clearer picture of what this digital environment might look like. According to Gartner, by 2026, 25% of people will spend at least an hour a day exploring the metaverse.
They should gain an edge on the latest technology developments, market needs, and existing trends. 5G Technology 4. Blockchain Technology 8. Beacon Technology 11. Apps developed with AR and VR technology are widely used for numerous categories such as gaming, beauty apps, professional companies, and more.
Virtual, augmented, and mixed reality (VR/AR/MR) promise to change how the world interacts with computing technology, and smart glasses are just one component of this transformation. While widespread consumer adoption is still far away, many AR hardware and software firms are leading the pack in spreading the technology worldwide.
In February 2022, Gartner even predicted 25 percent of people will spend at least one hour per day in the metaverse by 2026. Backed by technology giants like Google, Microsoft, and Meta, this environment has the potential to change many aspects of people’s everyday lives. The Security and Safety Issues of the Metaverse.
These clients rely on CGS’s full-scale XR technologies, avoiding the investment and setup costs companies traditionally use for their XR hardware, software, content, and other uses. American Red Cross Use Case According to a use case study with the ARC, total profit and loss benefits up to 2026 totalled $6.5 million USD.
Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality. billion USD by 2026 and $99.76 This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.
Leading organizations like Meta, Google, and Apple have all reported significant layoffs in the last year. Alphabet, Google’s parent company eliminated around 12,000 employees in January 2023 based on “economic reasons”. As companies continue to cut down on their employees, the opportunity for innovation is deteriorating as a result.
But tucked away in the Future Lab, visitors got a tantalizing look at the technologies that may reshape how we move people and goods in the coming decades. This year’s theme, “Technology for a Better World,” was showcased through four dynamic zones: Protecting the Planet, Robots to the Rescue, Future of Flight, and Our World in Pixels.
Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.
Working in innovative technologies aint easy its very frustrating and I know it very well (but eventually, it pays off). The prototype of the gloves costs $2500, but in 2026, when the product is ready, it should cost only $1000, which is much less than many other XR gloves solutions.
A few weeks after I officially entered VR, the technology started being overhyped after Facebook’s acquisition of Oculus. But it is undeniable that Facebook/Meta has been a force speeding up the development of immersive technology and one of the main drivers of the current positive situation. The Gartner Hype cycle of VR.
In any case, even if you do that, you’ll still be able to play SteamVR content only through November 2026. If you want to avoid your headset being bricked, you have to block the update and stay on version 23H2, with all the security risks that this implies. I cross my fingers, but I don’t have high hopes.
FWIW, Google had also partnered with Luxottica but never shipped a more fashionable version of Glass.]. Automatic electric tinting sunglasses is another desirable feature for sunglasses, but the options are limited by technology. 2026+: AR Glasses. 2026+: Growth. It’s basically the Facebook of eyewear. 2022+: Aria Grows.
This headset should go into production in the second half of 2025, so realistically be available in 2026. Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset.
Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!
The official communication by LG states that “the fusion of Meta’s diverse core technological elements with LG’s cutting-edge product and quality capabilities promises significant synergies in next-gen XR device development. ”. It would mark the beginning of the race towards AR glasses, which are the next technological paradigm.
I dont only love this technology, I also believe that it will be disruptive for humanity. Apple launched the Vision Pro It costs a kidney, though (Image by Apple) Apple, probably the most important consumer-oriented technology company, has released this year its first XR headset: the Apple Vision Pro.
The Information goes on to say that Meta also plans to ship its first generation of true AR glasses, Nazare, in 2024, followed by the more advanced second and third-generation models in 2026 and 2028 respectively. Google acquires Raxium. The technology of the company should be used to manufacture next-gen XR glasses.
In case there is another platform involved, e.g. Android, 30% will go to Google, and 25% of the remaining money (i.e. The next versions of the glasses are expected for 2026 and 2028. These glasses should work with an EMG wristband as the control input, based on CTRL+LABS technology. In total, 52.5% of the total) to Meta.
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