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Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.
Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Then you can look at the virtual building and ask the AI for some information about it, and the AI may answer.
This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. There is a lot to unpack, so make sure to read this roundup of news till the end where there will also be a giveaway of keys for a cool mixed reality game!
billion in 2026, a 23.8 billion in 2026. billion in ad spend by 2026, a 27.8 Meanwhile, it’s under-monetized today as Google and others test the waters. Will AR Advertising Reach $15 Billion by 2026? It’s all about an extensive forecast model coupled with rigor in assembling reliable inputs. billion in 2021 to $36.26
The VirtualReality Industry Report: Spring 2017 launches April 4th, pre-order today to save 40% off the list price. This year’s report will feature historical data on headset shipments and global forecasts through 2026. Looking ahead is tricky business. Pre-order today to save 40% off the list price through March 20th.
billion in 2026. That total is fragmented into different platforms such as Meta Spark, Snap’s Lens Studio, Apple’s ARkit, Google’s ARCore, and Web AR. Google Lens) operates on 2.8 billion by year-end 2026, with varying market shares across the above platforms. billion by 2026. billion in 2026.
You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.
See Also: Study: VirtualReality More Engaging for Students Than Traditional Educational Materials. Fortune Business Insights even predicts that the VR in education market will grow from $656 million in 2018 to $13 billion in 2026. A virtual laboratory will soon be enough to conduct experiments in physics and chemistry.
This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.
billion by 2026 according to ARtillery Intelligence. But greater impact could come from the web’s most traveled destination: Google. More specifically, Google continues to enable search results to come to life in 3D and AR. These use cases and categories will continue to broaden as Google tests the waters. This field?—?including
He said that for these reasons, Luxottica wants to invest even more in the product, and it is planning to expand the production to more than 10 million units by the end of 2026. As you can see, competition is pushing all the big brands like Meta, Apple, and Google, to improve their products as best and as fast as they can.
billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. To quantify that, ARtillery Intelligence projects AR glasses spending to grow from $1.8 billion in 2021 to $35.1
billion by 2026 according to ARtillery Intelligence. In its second campaign, Bollé expanded distribution to Google Swirl and other paid ads. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. This field?—?including including AR creation tools and ad placement?—?could
And in the end, the beginning of June is a good opportunity to answer whatever Google had announced mid May at Google I/O and at the same time to put pressure on Apple for the WWDC conference in mid-June. My educated guess is that the process will start in 2026-2027.
billion in 2026, a 23.8 Google Lens) operates on 2.8 billion by 2026. This includes tools such as Google Lens, Pinterest Lens and Snap Scan, which let users hold up their phones to identify real-world items. It’s all about an extensive forecast model coupled with rigor in assembling reliable inputs. percent CAGR.
billion by 2026 according to ARtillery Intelligence. But visual search is getting its own incubation … at Google scale. Visual search follows, led by Google, Pinterest, and Snap. Google is especially motivated for visual search to future-proof its core business. This field?—?including could grow from $2.78
What we know for sure is that Apple is not known to launch products in a prototype state, as for example did Google with the Google Glass, rather the company launches a new product when it is certain to obtain an adequate market response. The smart glass market was valued at USD 3.89 billion in 2020 and is expected to reach USD 7.96
Customer Behavior in the Metaverse According to Gartner 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social media and entertainment by 2026. I hear you sayin’ not so far, HOLD ON! Imagine how this transformation will be disruptive for most of the well-established Web2.0
This past year, Google introduced a few new features for ARCore such as recording and playback APIs. Back in 2020, Google announced the development of an AR-based microscope for the Department of Defense (DoD) to improve the accuracy of cancer diagnosis and treatment. million by 2026. Are we any closer now? According to Fact.MR
billion by 2026 according to ARtillery Intelligence. Similar to Google Lens , the idea is to evoke informational overlays for storefronts. was originally published in AR/VR Journey: Augmented & VirtualReality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.
billion by 2026 according to ARtillery Intelligence. In its second campaign, Bollé expanded distribution to Google Swirl and other paid ads. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. This field?—?including including AR creation tools and ad placement?—?could
How the Metaverse will affect the future of the Organizations Image Credit: Unit 2 Games Limited I think that if I ask most people what the Metaverse is, they will start mumbling something related to virtualreality, and some will say online meeting. Since it is still in the making, no one knows.
Augmented Reality and VirtualReality 2. Augmented Reality and VirtualReality Snapchat and Instagram filters turning the human face into funny characters is nothing but the integration of AR. The trend of Augmented Reality and VirtualReality is marking rapid growth and is nowhere to go in the near future.
In February 2022, Gartner even predicted 25 percent of people will spend at least one hour per day in the metaverse by 2026. Backed by technology giants like Google, Microsoft, and Meta, this environment has the potential to change many aspects of people’s everyday lives.
Two days ago I was reading an interesting editorial about PSVR 2 by Scott Hayden, and my mind started wandering about the current moment of virtualreality, the stasis we live in, and our expectations for the upcoming headset. Google and Samsung Prototype of the Samsung XR headset. I have this impression for a few reasons.
In any case, even if you do that, you’ll still be able to play SteamVR content only through November 2026. According to the Steam hardware survey, Windows Mixed Reality headsets are still used by 50–80,000 people today. I cross my fingers, but I don’t have high hopes.
Everyone was waiting for the Oculus Rift CV1, the first VirtualReality “consumer headset” for the technology to boom… but then when it launched, it was actually a boom-erang, because the price was too high and the features too limited to have a real consumer appeal.
This headset should go into production in the second half of 2025, so realistically be available in 2026. Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset.
The prototype of the gloves costs $2500, but in 2026, when the product is ready, it should cost only $1000, which is much less than many other XR gloves solutions. The project is now called Open Blocks and has been built upon the codebase that Google released when it discontinued Blocks.
It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm.
Google has great expertise in building operating systems, plus its Google Play store would have let Meta Quest become compatible with all its Android Apps out of the box. Given the production timeline, this Vision Pro successor could launch in the first half of 2026. This is going to create more awareness around virtualreality.
Google and Samsungs headset The only official image about Project Moohan (Image by Google) Talking about companies that entered the field because of Apple, Google this year launched the Android XR operating system, fully dedicated to AR, MR, and VR headsets (you can read all that we know about it in this dedicated article ).
The Information goes on to say that Meta also plans to ship its first generation of true AR glasses, Nazare, in 2024, followed by the more advanced second and third-generation models in 2026 and 2028 respectively. Google acquires Raxium. I have to say two things about this report. The first one is that something sounds a bit odd to me.
This means that if the sale of a virtual object happens on Quest, that has a 30% platform “tax” on all the in-app-purchases, the creator will see 30% going to Meta for the Quest tax and 25% of the remainder (70%) going to Meta for the Horizon tax. The next versions of the glasses are expected for 2026 and 2028. In total, 52.5%
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