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The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

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Google, Samsung’s AR Glasses set for 2026, Apple Mulls Next Move

XR Today - Augmented Reality tag

Google recently surprised tech enthusiasts by showcasing prototype AR glasses during a TED talk hosted by Shahram Izadi , Google’s head of augmented reality and extended reality. While the sleek, lightweight glasses impressed with their capabilities, reports suggest we might need to wait until 2026 before they hit the market.

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Snapchat to Raise $1 Billion to Further Build Content, Gaming, and AR

Road to VR

Reuters reports that Snap Inc, now publicly traded since 2017, plans to raise $1 billion in short-term debt by offering convertible senior notes that will mature in 2026, to be paid back in cash, stock, or a combination of both. “We

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Headworn AR: A Market Still Finding its Footing

ARVR

Consumer/ enterprise spending shares could flip as AR glasses gain wearability. billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. However, this won’t always be the case. billion in 2021 to $35.1

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AR Smart Glass: why we still have to wait for mass adoption?

ARVR

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. The smart glass market was valued at USD 3.89 billion in 2020 and is expected to reach USD 7.96 There are even presumed renders of such a project, but they haven’t been confirmed in any way.

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How Big is the Augmented Reality market?

XR Today - Augmented Reality tag

billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. Platforms such as Meta’s Spark AR, as well as the AR APIs, SDKs and toolkits available from leaders like Google and Apple are opening the door to more innovation in the space. billion by 2028, representing a growth rate of 46.8%

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XR Goes Mainstream at MWC 2024 – Event Roundup

XR Today - VR Headsets tag

Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. Additionally, as Samsung and Google have partnered with Qualcomm, it is reasonable to assume that the device will use the Qualcomm XR2+ Gen 2 Platform, which supports AI-ready wearables.