The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

Unity 440

Unity Microsoft Machine Learning Video 440

ARVR

MARCH 16, 2023

billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. This also comes as headwinds challenge its chief competitor: Microsoft. Those factors include turbulence in Microsoft’s U.S.

AR 243

AR Magic Leap Wearables Microsoft 243

ARVR

OCTOBER 18, 2022

billion in 2026, an 80.7 million in 2026. million units in market by 2026. million units projected in 2026. million installed base in 2026 is dwarfed by the global smartphone installed base by almost 200 to 1. It’s all about an extensive forecast model coupled with rigor in assembling reliable inputs. percent CAGR.

AR 182

AR Magic Leap Hardware Apple 182

The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft.

Magic Leap 455

Magic Leap Apple Unity Machine Learning 455

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

The End of the Windows Mixed Reality In its latest Windows 11 24H2 update , Microsoft is removing some support frameworks for its MR hardware and software portfolio. The update sees Windows Mixed Reality added to the “Deprecated Features” list, which congregates features that Microsoft is no longer working on.

Microsoft 93

Microsoft Apple Haptic Immersion 93

ARVR

FEBRUARY 1, 2023

billion in 2026. million units in 2026. But if Apple does indeed keep its plans for AR glasses in the long term, it will likely be a lighter form of AR than what we see in devices like Microsoft HoloLens. For example, Microsoft is down and Magic Leap is up, which flips their previous positioning.

AR 130

AR Magic Leap Wearables Apple 130

XR Today - Mixed Reality tag

NOVEMBER 3, 2023

Dexmier cited a 2023 survey of 400 healthcare professionals on the state of XR training, which highlighted how 91 per cent agree that XR enhances education in the sector, 75 per cent agree it improves learning speeds, and 86 per cent say they will adopt XR training by 2026 – a lucrative insight.

Microsoft 91

Microsoft Machine Learning Training Healthcare 91

XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the product.

Microsoft 120

Microsoft Magic Leap Hardware Software 120

XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the two products.

Microsoft 111

Microsoft Magic Leap Hardware Software 111

AR Insider

JANUARY 8, 2020

According to analysts at UBS , if the rate of online shopping continues its trajectory nearly 75,000 retail locations will need to close by the year 2026. Microsoft used projection mapping to bring its NYC flagship windows to life, causing crowds to stop and watch. At the same time, consumers are spending more money on experiences.

AR 252

AR Augmented Reality Retail Los Angeles 252

ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. The smart glass market was valued at USD 3.89

AR 130

AR Augmented Reality Wearables Apple 130

Upload VR

MAY 22, 2023

Of the big tech giants only Microsoft bet on transparent optics, and HoloLens 2 is now almost three years old. Compared to HoloLens 2 its field of view is almost twice as tall, its brightness reaches four times higher, and the dynamic segmented dimming feature can render more solid looking virtual objects and enable it to be used outdoors.

Magic Leap 145

Magic Leap AR Augmented Reality Technology 145

Upload VR

JANUARY 18, 2023

Meanwhile, Microsoft and Magic Leap have opted for a bulkier goggles form factor targeted at businesses and government entities, hoping to eventually miniaturize the tech for consumers. They’re unsuitable for the most appealing outdoor use cases AR glasses eventually promise.

Apple 145

Apple AR Magic Leap Eye Tracking 145

ARVR

APRIL 27, 2022

Customer Behavior in the Metaverse According to Gartner 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social media and entertainment by 2026. I hear you sayin’ not so far, HOLD ON!

Retail 231

Retail Study Virtual World Survey 231

XR Today - Augmented Reality tag

MAY 18, 2023

billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. Fortune Business Insights suggests the market will be worth around $97.76 billion by 2028, representing a growth rate of 46.8% between 2021 and 2028. Elsewhere, Markets and Markets tells us the AR space will be worth around $88.4

Augmented Reality 121

Augmented Reality Healthcare Head Mounted Display North America 121

XR Today - Augmented Reality tag

OCTOBER 26, 2022

billion by 2026, and many leading companies like Apple, Microsoft, and Sony are already getting involved. This is why “spatial audio” is now gaining so much attention. According to some studies, the market for spatial audio will reach around $12.97

Training 141

Training Immersion Study Technology 141

XR Today - Mixed Reality tag

MARCH 27, 2023

As companies like Microsoft, Meta, Google, and many others continue to share their “visions” of the metaverse, we’re beginning to get a clearer picture of what this digital environment might look like. According to Gartner, by 2026, 25% of people will spend at least an hour a day exploring the metaverse.

Simulation 134

Simulation Examples Immersion Microsoft 134

ARVR

JANUARY 21, 2022

For example, Microsoft Hololens 2 can provide information to the surgeon while allowing them to use both of their hands during the procedure. million by 2026. Australian aircraft technicians are now using Microsoft HoloLens with Boeing-developed software to maintain aircrafts. Check the video below to see the HoloLens in action!

Augmented Reality 245

Augmented Reality Trends Immersion AR 245

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Fresh Developments from Meta Meta is trying to finish the Nazare device in time for a release in 2026. Moreover, last year, Nreal partnered with University researchers and Microsoft to leverage its smart glasses technology as a medical device. They don’t need a successor yet, but they want to know it will be there at the right time.

Magic Leap 120

Magic Leap AR Immersion Hardware 120

XR Today - Mixed Reality tag

FEBRUARY 7, 2023

Meta’s closures mirror Microsoft’s similar action last month, which saw the firm announce the shutting down of its Metaverse platform Altspace VR. Many of the platform’s team members are moving onto the development team behind Microsoft Mesh – an immersive collaboration platform.

AR 98

AR Microsoft Software Wearables 98

XR Today - VR Headsets tag

MARCH 4, 2024

Moreover, on the software side, Taqtile, a renowned company in AR instructional solutions, is currently demonstrating its increased support for Microsoft services to enhance the usability of its immersive solution in challenging industrial environments.

Head Mounted Display 124

Head Mounted Display Samsung Eye Tracking Immersion 124

ARVR

AUGUST 25, 2022

Research firm Gartner has predicted that 25% of people will spend at least one hour a day in the Metaverse by 2026. Tech companies focused on metaverse development, such as Meta (aka Facebook) and Microsoft, are using this convenience as a springboard to the next version of “virtual meetings.”

Real Estate 147

Real Estate Augmented Reality Examples Entertainment 147

XR Today - Augmented Reality tag

NOVEMBER 16, 2022

In February 2022, Gartner even predicted 25 percent of people will spend at least one hour per day in the metaverse by 2026. Backed by technology giants like Google, Microsoft, and Meta, this environment has the potential to change many aspects of people’s everyday lives.

Groups 92

Groups Norway Virtual World Training 92

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. September is here, and new devices are around the corner. It aims to boost its situational awareness and decide on strategic measures using data-driven consultations.

Google 75

Google Apple Latvia Retail 75

XR Today - Mixed Reality tag

MARCH 23, 2023

Apple has delayed its strategy for AR and MR glasses, to somewhere around 2026. Microsoft has also introduced various managed databases to assist with tracking data across the logistics landscape in real time. As companies continue to cut down on their employees, the opportunity for innovation is deteriorating as a result.

Strategy 64

Strategy Study Google Industry 64

XR Today - Augmented Reality tag

AUGUST 2, 2023

billion USD by 2026 and $99.76 This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers. Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality.

AR 89

AR Apple Eye Tracking Israel 89

The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

Microsoft 412

Microsoft Samsung Apple Unity 412

The Ghost Howls

OCTOBER 30, 2022

That’s why its greatest bet is AR glasses that are coming from 2024 or 2026. Well, people don’t know that, according to some sources, the money that Microsoft had to spend to reach the technology to build the HoloLens over the years was something like $5-7B. The best selfie ever (Image by Mark Zuckerberg).

Magic Leap 546

Magic Leap Apple Microsoft Technology 546

The Ghost Howls

FEBRUARY 25, 2025

The game is slated to arrive in 2026 Neko Atsume Purrfect is celebrating ten years with a new event, featuring crossovers with Breachers, Walkabout Mini Golf, and Gorilla Tag.

Saudi Arabia 233

Saudi Arabia AR Gaming Ukraine 233

The Ghost Howls

JUNE 13, 2022

Only the second edition in 2026 will be actually released to the market. After the report of last week by Insider, in which Alex Kipman was accused of improper behavior at work, especially towards women, Alex Kipman has resigned from Microsoft. He will stay two more months to guarantee the transition and then will definitely leave.

AR 386

AR Apple Microsoft Ukraine 386

The Ghost Howls

OCTOBER 1, 2024

This headset should go into production in the second half of 2025, so realistically be available in 2026. Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset.

Apple 380

Apple Unity Ukraine AR 380

AR Insider

JULY 15, 2021

2026+: AR Glasses. 2026+: Growth. I worked at Microsoft from 2008-2012. Avi Bar-Zeev is a design and technology leader with a spatial rap sheet that includes Microsoft, Apple, Google Earth, Second Life, and Disney. That synergy is benefitting someone, probably not us, because we’re not the ones directly paying for it.

Machine Learning 316

Machine Learning Eye Tracking Data AR 316

XR Today - Mixed Reality tag

DECEMBER 13, 2024

Microsoft has always been quick to invest in innovative new technologies. Even earlier, in 2016, Microsoft introduced the world to arguably the first enterprise-grade mixed reality headset: the HoloLens. Unfortunately, since then, Microsoft has distanced itself from the XR space. But is Microsofts XR journey really over?

Microsoft 103

Microsoft Software Samsung Hardware 103

Upload VR

OCTOBER 1, 2024

Microsoft has removed Windows Mixed Reality from Windows 11. With Windows 11 24H2, the latest major version of Microsoft's PC operating system, you can no longer use a Windows MR headset in any way - not even on Steam. Screenshot taken by UploadVR. UploadVR tested Windows 11 24H2 with a Reverb G2 and found the above notice.

Microsoft 145

Microsoft Samsung Software Survey 145

The Ghost Howls

FEBRUARY 14, 2022

New info on Microsoft abandoning the Hololens 3. Last week we all heard the news about Microsoft abandoning the HoloLens 3, and the denial of it by Alex Kipman and Microsoft itself. More info (Leaks on RealityOS?—?Upload Upload VR) More info (Leaks on RealityOS?—?9to5Mac). Now, Business Insider has published new info about it.

Virtual Reality 378

Virtual Reality Microsoft Haptic Apple 378

XR Today - VR Headsets tag

OCTOBER 31, 2023

Sahni also highlighted how new workplace applications are coming to Quest 3, including Microsoft Mesh, Windows 365, and Adobe High Five. However, the enterprise XR growth journey doesn’t end with finding the proper application. Moreover, XR training can also have a tremendously positive sustainability impact.

Training 127

Training Industry Strategy HTC 127

The Ghost Howls

NOVEMBER 7, 2022

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end. Other relevant news.

Machine Learning 539

Machine Learning Sony Augmented Reality Microsoft 539