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Consumer/ enterprise spending shares could flip as AR glasses gain wearability. billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. This also comes as headwinds challenge its chief competitor: Microsoft.
In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Read this Intelligence Report about Wearables. Learn more. News from partners (and friends).
billion in 2026. million units in 2026. But if Apple does indeed keep its plans for AR glasses in the long term, it will likely be a lighter form of AR than what we see in devices like Microsoft HoloLens. But despite that lower-tech orientation, the device’s appeal could be in its elegant integrations with other wearables.
MicrosoftMicrosoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. The smart glass market was valued at USD 3.89
The End of the Windows Mixed Reality In its latest Windows 11 24H2 update , Microsoft is removing some support frameworks for its MR hardware and software portfolio. The update sees Windows Mixed Reality added to the “Deprecated Features” list, which congregates features that Microsoft is no longer working on.
With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the product.
billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. AR chipsets have become more common, with brands like Qualcomm developing dedicated solutions for hardware vendors producing smartphones and wearables with AR accessibility. billion by 2028, representing a growth rate of 46.8%
With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the two products.
Additionally, as Samsung and Google have partnered with Qualcomm, it is reasonable to assume that the device will use the Qualcomm XR2+ Gen 2 Platform, which supports AI-ready wearables. RealWear and product partners Teledyne FLIR have launched a new Navigator Z1 assisted-reality wearable device with a built-in thermal camera.
February is already an eventful month for Meta; following its Q2 report last month, the immersive technology firm announced the closure of Crayta and Echo VR while exploring augmented reality (AR) wearable goals. ” Meta is attempting to complete the device ready for a 2026 release date.
Research firm Gartner has predicted that 25% of people will spend at least one hour a day in the Metaverse by 2026. Tech companies focused on metaverse development, such as Meta (aka Facebook) and Microsoft, are using this convenience as a springboard to the next version of “virtual meetings.”
Fresh Developments from Meta Meta is trying to finish the Nazare device in time for a release in 2026. Moreover, last year, Nreal partnered with University researchers and Microsoft to leverage its smart glasses technology as a medical device. They don’t need a successor yet, but they want to know it will be there at the right time.
Only the second edition in 2026 will be actually released to the market. Meta has not officially answered this report, but Andrew Bosworth, the CTO of the company, has indirectly commented on it: “ We’re going to ship wrist wearables and AR glasses that bring completely new tech?—?like like EMG?—?to Bytedance keeps investing in XR.
Microsoft has always been quick to invest in innovative new technologies. Even earlier, in 2016, Microsoft introduced the world to arguably the first enterprise-grade mixed reality headset: the HoloLens. Unfortunately, since then, Microsoft has distanced itself from the XR space. But is Microsofts XR journey really over?
Sahni also highlighted how new workplace applications are coming to Quest 3, including Microsoft Mesh, Windows 365, and Adobe High Five. The firms are collaborating to improve the opportunities for leveraging AR wearables in the workplace. However, the enterprise XR growth journey doesn’t end with finding the proper application.
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