Remove 2026 Remove Microsoft Remove Wearables
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Headworn AR: A Market Still Finding its Footing

ARVR

Consumer/ enterprise spending shares could flip as AR glasses gain wearability. billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. This also comes as headwinds challenge its chief competitor: Microsoft.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Read this Intelligence Report about Wearables. Learn more. News from partners (and friends).

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AR Briefs, Episode 64: AR Glasses Outlook

ARVR

billion in 2026. million units in 2026. But if Apple does indeed keep its plans for AR glasses in the long term, it will likely be a lighter form of AR than what we see in devices like Microsoft HoloLens. But despite that lower-tech orientation, the device’s appeal could be in its elegant integrations with other wearables.

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AR Smart Glass: why we still have to wait for mass adoption?

ARVR

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. The smart glass market was valued at USD 3.89

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Big XR News from Microsoft, Meta, AWS, Apple

XR Today - Mixed Reality tag

The End of the Windows Mixed Reality In its latest Windows 11 24H2 update , Microsoft is removing some support frameworks for its MR hardware and software portfolio. The update sees Windows Mixed Reality added to the “Deprecated Features” list, which congregates features that Microsoft is no longer working on.

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Does this Mark the End of the Windows Mixed Reality?

XR Today - Mixed Reality tag

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the product.

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How Big is the Augmented Reality market?

XR Today - Augmented Reality tag

billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. AR chipsets have become more common, with brands like Qualcomm developing dedicated solutions for hardware vendors producing smartphones and wearables with AR accessibility. billion by 2028, representing a growth rate of 46.8%