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Apple has canceled AR glasses that would have required a connection to a Mac (or originally, Apple had hoped, your iPhone), Bloomberg's Mark Gurman reports. He goes on to say that it would have been a transparent AR optics device, not camera passthrough. But this doesnt make sense.
Apple still has a team at a "secretive facility" developing microLED displays intended for AR glasses, Bloomberg's Mark Gurman reports. The facility is in Santa Clara, 15 minutes away from Apple's headquarters in Cupertino. Most major technology companies are researching and developing microLED.
Apple Vision Pro 2 will be cheaper and lighter, not just a chip upgrade, and the company is working on a Mac-tethered headset too, Bloomberg's Mark Gurman reports. In the latest edition of his weekly newsletter, Gurman claims that Apple is "readying" two new headsets, a Vision Pro successor and an entirely new Mac-tethered headset.
International Data Corporation (IDC) has found that over 70 percent of global shipments of AR and VR headsets can be attributed to Meta for the third quarter of 2024. Apple, ByteDance, and XREAL also made the top five. percent until the end of 2028. The volume of global shipments increased by 12.8 percent in 2025, shipping 7.7
Yesterday I published my usual roundup of the most interesting AR/VR news of the week. It can also work as AR glasses , thanks to its lenses covered with silicon carbide. . It comes with $5 of credit for SteamVR, though According to the latest rumors, the Apple Vision Pro 2 is coming in 2026. Or in 2027. Or maybe 2029 or 2030.
In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. In 2020, the AR marketplace was valued at US$14.7 billion mobile AR active users. Top 8 AR Trends. Below are the top 8 AR trends: 1.
On the other hand, Johnston explained that there are “a lot of places for AR and not to compete with VR but just as an additional complementary technology.” Additionally, Research and Markets noted that MR holographic displays, such as Apple’s Vision Pro, are projected to grow at a 58.4 Shipments fell by 67.4
In a recent report, IDC highlighted the sharp decline in global shipments of augmented and virtual reality (AR/VR) headsets over the first quarter of 2024. Notably, the drop mainly affected VR headsets, with potential customers looking for MR/AR devices instead. Apple Vision Pro Driving Sales Prices Ramon T. per cent CAGR.
For VR and AR, well, summer is seldom the right moment to have many great news, so this week hasn’t been that exciting. But here you are anyway the things that you should know from the last 7 days! Jio launches its AR glasses. They should come with more than 25 compatible AR applications. 6G is coming to 2028–2030.
Recently, from information presented in Mark Gurman’s Power On newsletter, rumours have circulated regarding a lower-priced Apple Vision Pro MR headset. After years of rumours and speculation, Apple debuted the Vision Pro earlier this year. However, Apple is yet to confirm any information regarding new XR products.
IDC has predicted the number of augmented reality (AR) and virtual reality (VR) headset shipments to rocket upwards due to the rise of mixed reality (MR). Despite shipments for AR and VR headset declining by 23.5 ” Expanded Use Cases By the end of 2028, VR headsets are set to reach 24.7 million units. percent. .
This past weekend, Apple debuted its Vision Pro mixed reality headset in the United Kingdom, marking the end of the firm’s international device rollout completion, which started at WWDC 2024 and includes regions such as mainland China, Japan, Singapore, Australia, Canada, France, and Germany. drop compared to the previous year.
until 2028. Vindevogel adds that the growth of VR in the context of LBE is due in part to how VR and ARare capable of providing users with more exciting ways to bring their vision to life, making the technology suitable for visitor attractions. Moreover, they can leverage AI to come up with more accurate results.
While headsets like Meta Quest and Apple Vision Pro are already capable of tracking your fingers optically using computer vision, this approach has limited accuracy and relatively high latency. 0:00 / 0:31 1× Meta concept of AR glasses interface driven by neural wristband input. So how will this arrive in a Meta product?
Analysts predict that the AR market will reach $198 billion in 2025. This year, the number of mobile AR users is expected to reach 3.5 With a large market to tap into, providing AR experiences can be a competitive edge in many industries. Mobile devices, by their nature, are very portable and easy to bring into nearly any space.
Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.
Recently, a forecast from VarifiedMarketReports indicated that the 3D geospatial market is set to skyrocket in the second half of the decade following a busy 2024, piggybacking off the recent hype of mobile 3D/AR smart glasses and smartphone location-based, outdoor immersive experiences. Additionally, VarifiedMarketReports noted a 20.3
Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality. According to reports, the AR market is set to reach $88.4 billion USD by 2028. percent from 2021 to 2028. Lumus is an optics company specialising in AR displays and glass products.
Following the landmark VR headset adoption trend kicked off by accessible Meta Quest 2 headsets, interest is shifting to the next big trend in XR: AR smart glasses and mixed reality headsets. Interestingly, the report shows how the market has a fairly even split of AR/VR software and hardware vendors contributing to overall growth.
VR Industry Market Development Status Shipments and market size According to IDC data, China’s AR/VR market is expected to ship 535,000 units in 2024, a year-on-year decline of 26.3%. However, IDC also predicts that China’s AR/VR market will usher in a long-awaited recovery in 2025, with shipments increasing by 114.7%
Specifically, the North American AR/VR healthcare market is dominating the sector’s growth, with the region securing 51.1 Recently, Apple CEO Tim Cook noted how medical professionals are helping to establish the firm’s Vision Pro device as a healthcare tool. IDC noted that by the end of 2028, VR headsets would reach 24.7
HoloLens 2 will continue to receive "updates to address critical security issues and software regressions" until 2028. With passthrough headsets still years out, and Magic Leap still focused on consumers, Microsoft dominated the enterprise AR market for years with HoloLens 2.
It is exciting to see the progress and innovation that emerging technology solutions are bringing. Will the Apple Vision Pro Debut in China Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. per cent to 9.7 million units in 2024.
Moreover, for businesses looking to jump into XR, Zapper offers Zapworks, Mattercraft, and Designer, a collection of streamlined XR software frameworks that enable clients to create and distribute 3D web content, immersive applications, and AR/VR content on a variety of end devices, including smartphones and desktops.
Augmented reality (AR) is taking the world by storm, and here is a guide to how international firms are leveraging the technology. By 2028, experts say AR will be worth roughly 461.25 Out of all forms of extended reality (XR) available today, AR is debatably the most accessible. Here’s an introduction to AR.
MR devices like the Quest 3S can support VR applications and AR experiences. Additionally, IDC reported a significant decrease in global AR/VR headset shipments during the first quarter of 2024, revealing a 67.4% This decline mainly affected VR headsets, as potential buyers shifted their focus to MR/AR devices.
One considered too complex and expensive for most companies investing in digital transformation, AR has quickly evolved into a versatile, highly accessible toolkit for a variety of different use cases. The Size of the Augmented Reality Market Various reports show the size of the AR market is growing, and at a pretty incredible rate too.
billion by 2028, accelerating at a CAGR of 31.4%. The AR gaming landscape is experiencing similar growth. By 2028, the market should be worth a projected $31.7 While there are various XR vendors on the market today with powerful tools for those in the gaming landscape, some stand out as particularly innovative.
Augmented Reality (AR) is everywhere. People use AR apps to play games, learn, and shop for products. According to Grand View Research findings, the AR market could top $340.16 billion by 2028. Also, consumers and buyers struggle with a future where face-to-face interactions are less commonplace. It added that 3.4
Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. AR technologies are available on millions of Android and iOS smartphones, while the latter requires specialised hardware. Over time, retailers have seen a massive rise across the AR market for their goods and services.
billion in 2020 and would reach $829 billion by 2028. Spatial computing refers to a technology solution that combines virtual and augmented reality (VR/AR) to provide a high level of authenticity. According to research from Emergen Research last year, the Metaverse was valued at $47.69 The spatial computing layer. Closing thoughts.
Perhaps the fastest-growing component of extended reality (XR) right now, augmented reality (AR) is taking the world by storm. The AR industry is always evolving, particularly now that new companies are investing in various kinds of smart glasses and devices. By 2028, experts predict that the industry will reach $340.16
While a big chunk of this money is R&D to beat the competition to build the first consumer AR glasses, another big chunk is derived for sure by the fact that it is selling its devices under cost. This does not mean that Apple has given up on AR glasses, though. billion, which is the biggest expense it had in a quarter.
Additionally, ResearchAndMarkets notes that MR holographic displays, such as Apple’s Vision Pro, will grow at a 58.4% ResearchAndMarkets highlights how its forecasted growth of AR smart glasses is partly due to factors such as increasing investments, more AR enterprise-grade applications, and technological advancements.
Is the future of extended reality technology AR smart glasses? While VR headsets will always have use cases in areas like immersive training, the market is shifting towards new AR and MR devices. per cent from 2024 to 2028. This growth is anticipated due to the expected decrease in the initial entry price for MR headsets.
Apple is making progress on a custom chip for its smart glasses, Bloomberg's Mark Gurman reports, with production set for late 2026 or early 2027. In a new report today, Gurman says Apple is set to begin mass production of a new chipset for the glasses in late 2026 or in 2027. Realistically, it might be some time next decade.
Demand for this type of AR screen continues to accelerate, with experts predicting there will be more than 1.19 billion mobile AR users worldwide by 2028. However, new types of display technology are emerging too. Retailers are investing in AR-powered mirrors that transform the shopping experience.
In the meanwhile, Meta will also launch various smartwatch models and AR glasses. We can so expect a price of $1000+ for the device, which at this point is clearly aimed at professionals, the same target of people of the upcoming Apple headset. This is the ideal size to embed the device in a small AR glass. µm per pixel”.
In a piece of separate news, Pico’s parent company Bytedance has also announced the public beta of Effect House, the AR filters editor for TikTok. He complained about having to obey platforms and their taxes (clearly hinting at Apple), saying that he had a different vision. And they don’t want to pay other platforms’ money for that.
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