2030 Apple Unity 
The Ghost Howls
SEPTEMBER 23, 2024
More info (Quest 3S costs $299 — Road To VR) More info (Quest 3S costs $299 — Upload VR) More info (Quest 3S may ship on October, 16th) Other relevant news (Image by Ray-Ban) Meta and Luxottica extend their partnership until 2030 Meta and EssilorLuxottica came to an agreement to continue their partnership about creating glasses together until 2030.
The Ghost Howls
OCTOBER 1, 2024
Meta promised to put on sale glasses similar to that at an acceptable price before 2030. Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset.
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The Ghost Howls
JUNE 4, 2023
I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?
The Ghost Howls
MARCH 15, 2021
Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. Yes, Apple is working on XR glasses. It’s believable.
The Ghost Howls
JULY 4, 2022
Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Especially Apple, which everyone is waiting for. Other relevant news.
XR Today - Mixed Reality tag
JUNE 8, 2023
The global industrial extended reality (XR) market is expected to reach $60 billion by 2030, findings from ABI Research revealed this week. Additionally, this is expected to create over $60 billion USD in global revenue by 2030, with XR training and instruction topping the list. billion USD by 2030.
The Ghost Howls
SEPTEMBER 24, 2024
The Quest 3S will be probably marketed as the most affordable mixed reality headset on the market , so Meta may want to show that it can do Spatial Computing like the Apple Vision Pro but at less than one-tenth of the price. Games are a type of content where Meta is very strong while Apple has a lacking ecosystem.
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