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I still remember when Amaze was a distribution platform for 360videos … I loved the high quality of its videos and I also loved the team working there. Then the startup pivoted to VR concerts when it understood that the market for 360videos wasn’t going to explode.
A bizarre strategy, that doesn’t surprise me anymore, though. Honestly speaking, we have no idea what is happening, and we don’t even know if this has to do something with the recent lawsuit by Magic Leap or the one from Unreal… are these moves being made to slow the lawsuit or are these just an internal re-organization? Who knows….
And if you can partner with someone that is expert in the field, that’s even better , because he/she will know the strategies that work. While VR communities are full of posts like “ 360videos are not VR “, 360videos are still widely used for marketing. This shows you how marketing is important.
This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.
Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.
Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.
And we work across the whole gamut of immersive tech, from 360video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.
And we work across the whole gamut of immersive tech, from 360video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.
He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. And it’s also when you’re thinking about a 360video, and I know this is probably trivial knowledge for you, since you’ve been using our tech for so long. Is that correct?
He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. And it’s also when you’re thinking about a 360video, and I know this is probably trivial knowledge for you, since you’ve been using our tech for so long. Is that correct?
Alan: There’s VR where you can make the full thing in computer graphics, but there’s also 360videos; being able to capture a training experience in 360video, and then add computer graphics on top of that. They’re going to sell you 360video. I reached out, grab a cup of coffee.
Alan: There’s VR where you can make the full thing in computer graphics, but there’s also 360videos; being able to capture a training experience in 360video, and then add computer graphics on top of that. They’re going to sell you 360video. I reached out, grab a cup of coffee.
He's the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. And it's also when you're thinking about a 360video, and I know this is probably trivial knowledge for you, since you've been using our tech for so long. Today's guest is Michael Shabun from Insta360.
And we work across the whole gamut of immersive tech, from 360video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. I'm a cyclist.
Alan: There's VR where you can make the full thing in computer graphics, but there's also 360videos; being able to capture a training experience in 360video, and then add computer graphics on top of that. And if you bring in a studio who is really good at 360video, guess what they're going to sell you.
So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Or even 360videos, we support that, too. It stands for effortless. So that’s the first one.
So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Or even 360videos, we support that, too. It stands for effortless. So that’s the first one.
It was developed on the Unreal 4 engine and built by our studios team. Then sort of how we get it there is really where each company has a different strategy. And what some companies have done is actually flooded a real home and then created 360video of that home. It was crazy. People were loving it. It was crazy.
So you don't know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Or even 360videos, we support that, too. It stands for effortless. So that's the first one. Affordable.
The reason the company was started was because, like I said, all these use cases were so obvious, especially after being in the space for a long time, that I saw all this amazing commercial potential that was only being unrealized because the technology wasn’t good enough. I tried VR for the first time. Blew my mind. I’m in it.”
The reason the company was started was because, like I said, all these use cases were so obvious, especially after being in the space for a long time, that I saw all this amazing commercial potential that was only being unrealized because the technology wasn’t good enough. I tried VR for the first time. Blew my mind. I’m in it.”
The reason the company was started was because, like I said, all these use cases were so obvious, especially after being in the space for a long time, that I saw all this amazing commercial potential that was only being unrealized because the technology wasn’t good enough. I tried VR for the first time. Blew my mind. I’m in it.”
I managed to see “most” XR projects and companies and what they were showcasing (including some 360videos, lidar scan with an artistic touch , AR and VR as well).?It The Sick Rose” a 360 stop motion movie from HTC (best 360video experience). “ Could you name some of your favourite xR projects at sxsw?!
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