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Apple today announced its iPhone 15 lineup of smartphones, including the iPhone 15 Pro which will be the company’s first phone to capture spatial video for immersive viewing on Vision Pro. Image courtesy AppleApple seems to feel the same way.
Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.
This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. Recently, Apple introduced XR features for its latest iPhone 15 model.
The software allows users to quickly capture images of a space on their smartphones, upload the data to the cloud, and use it to create an immersive environment. Notably, this offering shouldn’t be confused with the previous Varjo teleport VR solution, which focused more exclusively on immersive collaboration experiences.
That experience includes eight years at Apple (not with VR), as well as Fox Television, where he created its first mobile apps, an Emmy-winning VR experience for Sleepy Hollow and a VR series for Scream Queens. But the fact that a 3D file exists somewhere means it’s natively VR and could output immersive content.
Researchers and vendors are exploring new ways to capture and render motion, shrink file sizes, and create ever-more realistic 3D spaces. Adobe, Apple, Google, and Meta are incorporating the technique into their enterprise apps. It would create more immersive product images and 3D representations of items.
The martial arts actor Jet Li turned down a role in the Matrix and has been invisible on our screens because he does not want his fighting moves 3D-captured and owned by someone else. Soon everyone will be wearing 3D-capable cameras to support augmented reality (often referred to as mixed reality) applications.
More info Apple’s cheaper headset may cost $2000 According to the usual Marc Gurma n, Apple is working on a cheaper version of the Vision Pro, which may use cheaper materials, feature an A-series chipset, and ditch away the EyeSight display.
A lot has happened in the immersive space over the past 12 months. If it’s true what they say that time flies when you’re having fun, then 2019 must have been a really good year for immersive tech, because here we are gearing up for the holidays and I haven’t sent a single Christmas card. Immersive Masterpiece.
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