SXSW 2023: Highlights and XR Experiences That Push the Boundaries of Storytelling, Music, and Technology
ARPost
MARCH 23, 2023
Unreal Engine-based VFX tools, AI modules, and other state-of-the-art production software were used to deliver the next stage of music. In the virtual world of KWANGYA, created by SM Culture Universe, the four-member K-pop group performed their debut song “Black Mamba” and “Illusion” to a global audience.
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