The Ghost Howls

DECEMBER 16, 2024

Im already organizing the trip, and setting up some appointments to try AR/VR glasses. Android XR will be the operating system by Google to power all XR devices, from mixed reality headsets to AR glasses, not to mention smart glasses. Controllers are to come in 2025, the year the headset will ship. million units, down from 7.7

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VRScout

NOVEMBER 17, 2022

Nreal announces three big updates for its Nreal Air AR hardware. Nreal, a leading provider of consumer-ready augmented reality (AR) glasses, has announced that the chic-looking Nreal Air glasses now support major video games consoles such as the Xbox Series X/S, PS5, and Steam Deck thanks to a new firmware update. Image Credit: Nreal.

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AR Insider

MAY 26, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? continuing here with Amazon. Point & Learn.

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Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. The flow from Magic Leap to Apple has been a constant one too, Protocol has found. The flow from Magic Leap to Apple has been a constant one too, Protocol has found.

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AR Insider

JUNE 19, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider. This week, we look at AVP aftermath, XR funding and all the happenings from the spatial spectrum.

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AR Insider

SEPTEMBER 12, 2024

This week on Reality Bytes, we dive into Google’s courtroom showdown, Amazon’s Just Walk Out technology in stadiums, and Apple’s Visual Intelligence. This post appeared first on AR Insider.

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VRScout

SEPTEMBER 28, 2022

Augmented reality (AR) company Nreal today announced that its Nreal Air AR glasses are now available in the United States alongside a new adapter that introduces limited support to iPhone devices. The company also revealed major updates to its Nebula AR operating system as well as new games and apps coming soon to the platform.

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AR Insider

NOVEMBER 19, 2020

O ne of the common rallying cries of the AR industry is that the technology’s use in ubiquitous smartphones makes it a strong forbear to AR’s eventual manifestation in glasses form. We stand behind that concept, given that mobile AR conditions consumers to spatial experiences. Classic Apple. Trojan Horse.

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AR Insider

MARCH 11, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are just a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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AR Insider

MAY 21, 2021

A s we examine in our ongoing Space Race series, one of AR’s most opportune areas is geospatial experiences. Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. The AR Space Race, Part I: Google.

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AR Insider

MARCH 30, 2021

Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Part V: Apple. Trojan Horse.

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Road to VR

NOVEMBER 3, 2017

Well, an AR preview might not exactly be ‘trying it’, but Amazon’s new ‘AR View’ function aims to help you figure out if a crock-pot clashes with your marble counters, or if that chair can really fit in that corner, adding a little more depth to the online shopping experience than you’re used to.

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AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

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AR Insider

OCTOBER 30, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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The Ghost Howls

DECEMBER 10, 2024

The two companies have a great relationship and Apple is realizing that the fact that its headset lacking controllers is a problem for certain types of content, gaming in particular. For this reason, Apple may be working to make PSVR 2 controllers compatible with the Vision Pro. He is very positive about it to happen quite soon.

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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VRScout

JULY 29, 2020

Pair your Garmin or Apple smartwatches for additional GPS functionality. FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water.

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Road to VR

MAY 24, 2022

It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550. As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . hours continuous use.

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ARPost

JUNE 23, 2020

But, have you ever heard of an AR try-out experience? So, Bollé decided to go beyond an AR try-on to make an AR try-out. The experience works on Instagram, one of big three social networks hosting AR experiences. AR is routinely used for try-on and certainly enhances the buying experience. Finding the AR Try-Out.

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VRScout

SEPTEMBER 20, 2018

Sellers now have the ability to give customers an AR shopping experience through their Safari browser. Apple is on a roll with augmented reality. Recent hiring data also indicates that Apple has big plans to merge AR with Apple Maps. That is a lot of AR powered commerce!

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AR Insider

FEBRUARY 14, 2020

Snapchat is the engagement and revenue leader in consumer AR. This is driven largely from the high-frequency usage it’s been able to achieve for AR lenses, and its ability to monetize them. Broadly, this stems from Snap’s AR focus and alignment with its core “ camera-company ” ethos. Broader Canvas.

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XR Today - Augmented Reality tag

JANUARY 21, 2025

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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The Ghost Howls

NOVEMBER 19, 2020

Now I think that we are in another transitional moment: from a digital world in 2D to another one that is fully spatial , in 3D, thanks to AR and VR. It is like an off-line AR try-on feature, and they call it AR++. Thanks to AR, you can visualize how a model fits inside your space and watch it from all angles.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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The Ghost Howls

NOVEMBER 9, 2023

The use case is similar to other systems that are becoming popular now: give the user a big virtual display in front of him. More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. There are rumors also about Apple thinking about using the Vision Pro for health and fitness.

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Drilling Down on Ad Revenue.

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The Ghost Howls

OCTOBER 12, 2020

The US Army is experimenting with AR goggles on dogs. The prize for the weirdest news of the week goes to a piece of news from Business Insider that details an experiment by an entrepreneur that loves dogs about creating sort of AR glasses for dogs. It seems that after 3–4 weeks of training, the dog gets used to using AR.

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AR Insider

APRIL 22, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Head Start.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

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VRScout

MAY 20, 2019

Reach EDU looks to expand science, tech, engineering, arts, and mathematics through AR robots. Reach Robotics, the creators of the world’s first AR gaming robot, MekaMon launched the next generation of EdTech with a new coding platform – Reach EDU. — Val Vacante (@valvacante) October 31, 2018.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.

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AR Insider

MAY 6, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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AR Insider

JUNE 23, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. C ommon wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Head Start.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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VRScout

NOVEMBER 5, 2018

It’s no secret that Walmart, the biggest retailer in the world, is actively embracing the full potential of AR and VR to keep them ahead of their competition. Walmart’s AR Scanner was created by a team of employees during an internal Walmart hackathon designed to highlight how AR can improve the shopping experience for their customers.

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AR Insider

JANUARY 25, 2021

This is indirectly but importantly relevant to AR. As we continue to examine , wearables are AR’s forbear, in that they will condition consumers to wear sensors on their bodies. That could eventually ease the cultural and stylistic acclimation to AR glasses, which will be an uphill battle. Trending Up in a Downturn.

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