XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. BMW Group Taps Meta for XR Car Gaming System BMW Group USA and Meta Platform’s Reality Labs division have announced a partnership to develop an automotive VR/MR solution.

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XR Today - Mixed Reality tag

JUNE 7, 2023

Tech giant Apple has even helped to generate new demand for spatial technology with its new Vision Pro headset. For instance, headsets like the new Apple Vision Pro allow users to interact more effectively using eye-tracking sensors with a scalable content interface. Amazon: Amazon is also highly invested in spatial systems.

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ARVR

DECEMBER 10, 2021

I was at smart haptics last week, one thing hit me during the automotive panel. The arguments touched during the conversation were the same I was having 5 years ago when I was CTO of Hap2u with the German automotive folks and HMI design teams. It is prehistory in the automotive world. Why is this not happening?

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ARVR

MARCH 24, 2021

The Exciting Applications of AR and VR in Automotive 4. If Google is the spatial web’s knowledge layer, Facebook could be its social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. Apple will be a hardware powerhouse for the physical touchpoint. Trending AR VR Articles: 1.

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UploadVR Between Realities podcast

DECEMBER 31, 2016

It’s a golden thread that will be woven through so many of the technologies that we’re going to see at CES — everything from automotive to robotics to smartphones to health and fitness. Automotive is certainly a spot where AI is going to be shown prominently. Apple historically has been more closed and done extremely well.

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XR Today - Mixed Reality tag

AUGUST 8, 2023

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].

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XR for Business Podcast

JULY 12, 2019

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s really interesting; in the automotive world, you have very discerning clients.

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XR for Business Podcast

JULY 12, 2019

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s really interesting; in the automotive world, you have very discerning clients.

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Automotive Magic Leap Course Industry 78

NVidia VR

MARCH 18, 2024

The press release announcing Blackwell includes endorsements from Alphabet and Google CEO Sundar Pichai, Amazon CEO Andy Jassy, Dell CEO Michael Dell, Google DeepMind CEO Demis Hassabis, Meta CEO Mark Zuckerberg, Microsoft CEO Satya Nadella, OpenAI CEO Sam Altman, Oracle Chairman Larry Ellison, and Tesla and xAI CEO Elon Musk.

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Software Machine Learning Data Industry 101

Bernard Marr

JANUARY 4, 2023

This year, the growing involvement of the automotive industry is set to see the event become the biggest auto show in the US for the first time. This is a collaborative smart home device standard backed by more than 500 tech companies, including leaders in the field like Amazon, Google, and Apple.

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XR for Business Podcast

JUNE 18, 2019

We also speak with automotive manufacturers, around how they can start marketing and merchandising future car models that might not even be done yet, but through the use of these new technology experiences that let us create 3D models of the car, and sort of market that to potential customers before they might even arrive in the showroom.

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XR for Business Podcast

JUNE 18, 2019

We also speak with automotive manufacturers, around how they can start marketing and merchandising future car models that might not even be done yet, but through the use of these new technology experiences that let us create 3D models of the car, and sort of market that to potential customers before they might even arrive in the showroom.

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Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JULY 7, 2020

Look at the automotive industry right now, and what we do in the process. Then again, you should look at the adoption of game engine technology in the automotive industry. And also in automotive was interesting is we're completely transforming the way cars are sold. We've been running all of automotive marketing now.

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Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

Look at the automotive industry right now, and what we do in the process. Then again, you should look at the adoption of game engine technology in the automotive industry. And also in automotive was interesting is we're completely transforming the way cars are sold. We've been running all of automotive marketing now.

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Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

Look at the automotive industry right now, and what we do in the process. Then again, you should look at the adoption of game engine technology in the automotive industry. And also in automotive was interesting is we're completely transforming the way cars are sold. We've been running all of automotive marketing now.

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XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. How many in the automotive? And my guess is, within the next six months, I would guess that they’re going to get sold to Apple, or Google, or Amazon, or somebody.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. How many in the automotive? And my guess is, within the next six months, I would guess that they’re going to get sold to Apple, or Google, or Amazon, or somebody.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. How many in the automotive? We've got furniture stores or any sort of eCommerce shop -- Amazon, Wayfair -- offering the ability to view items, to see how they'll look in your home.

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Training AR Data Augmented Reality 60

The Ghost Howls

DECEMBER 13, 2021

Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight. According to Apple analyst Ming-Chi Kuo, the upcoming Apple visor should weigh around 3–400g, which is much lighter than current headsets on the market, including the Quest 2.

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Survey Apple AR Samsung 371

XR for Business Podcast

NOVEMBER 18, 2019

And I would say across all of the verticals there — heavy equipment, automotive, aerospace, medical devices — I mean, all of those places are ripe for transformation, thanks to the power of augmented reality. Mike: We have no idea what Apple will do. Is there any industries that this won’t affect? Alan: Yeah.

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Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

And I would say across all of the verticals there — heavy equipment, automotive, aerospace, medical devices — I mean, all of those places are ripe for transformation, thanks to the power of augmented reality. Mike: We have no idea what Apple will do. Is there any industries that this won’t affect? Alan: Yeah.

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Augmented Reality Industry AR Technology 78

XR for Business Podcast

JULY 28, 2019

And I think nobody really knows what Apple is working on. I think one of the key things was, as I’m sitting here in my office and watching UPS deliver the package I ordered yesterday from Amazon. Working with automotive to help design vehicles and so forth. It could be your phone. Days on days on days.

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Training Data Education Technology 78

XR for Business Podcast

JULY 28, 2019

And I think nobody really knows what Apple is working on. I think one of the key things was, as I’m sitting here in my office and watching UPS deliver the package I ordered yesterday from Amazon. Working with automotive to help design vehicles and so forth. It could be your phone. Days on days on days.

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Training Data Education Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

And I would say across all of the verticals there -- heavy equipment, automotive, aerospace, medical devices -- I mean, all of those places are ripe for transformation, thanks to the power of augmented reality. We're beginning to see glimpses maybe of how-- I don't know if you saw it just last week, Amazon released the Alexa glasses.

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Augmented Reality Industry AR Technology 60

XR for Business Podcast

JULY 28, 2019

And I think nobody really knows what Apple is working on. I think one of the key things was, as I'm sitting here in my office and watching UPS deliver the package I ordered yesterday from Amazon. Working with automotive to help design vehicles and so forth. It could be your phone. Maybe you do, but. Days on days on days.

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The Ghost Howls

JANUARY 25, 2022

It will also be a defensive move against Apple. Apple could announce its headset. Apple could announce its headset. Concept render of the upcoming Apple headset (Image by Antonio DeRosa). And there is still the possibility that Apple cancels the project, something that wouldn’t be new to it.

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Virtual Reality Eye Tracking Government Apple 542

The Ghost Howls

MARCH 23, 2020

The time has come and finally Apple will implement a depth back camera in its upcoming iPad Pro. It is another step towards the creation of a great AR ecosystem for Apple. And probably the Android world will follow Apple’s steps soon and will adopt depth sensors as well in the upcoming months. Yes, Android, Google.

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