The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news.

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

OCTOBER 22, 2024

The headset is already selling well, and it is currently the most-sold gaming console on Amazon. The headset is so shipping and we are having the first reviews as well, but of course, its launch has been a bit obscured by all the content about the Quest 3S. Its display panel might have similar capabilities to the Apple Vision Pro.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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VRScout

SEPTEMBER 28, 2022

The company has also introduced a Mac version of Nebula for MacBook Pros and MacBook Airs with Apple chips. Of course, you can always connect a gaming device like the Steam Deck, Nintendo Switch, Xbox, or PlayStation and play your favorite AAA games with Nebula’s Miror Mode. That sense of familiarity exhibits the beauty of AR.”

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The Ghost Howls

JANUARY 17, 2022

The most bullish of them is, of course, Meta. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset. The rumors about an upcoming Apple XR headsets are not stopping, and this confirms that something is coming. Beat Games).

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AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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VRScout

MARCH 27, 2017

Amazon is a company that prides itself on embracing the unconventional. They change the way homeowners shop for furniture using one of the most exciting new technologies on the market of course. Amazon is also reportedly fooling around with ideas for electronic stores in the same vein as Apple locations.

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The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. Highly Motivated. But what’s everyone else doing? Sound Investment.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. Top news of the week. Image by Brad Lynch). Some news on the metaverse.

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Upload VR

FEBRUARY 21, 2024

Meta is asking Apple to let Quest be an AirPlay receiver. I would absolutely love to do that -- we're asking Apple for the permission for Quest to be an AirPlay receiver. ? This could make up for Quest's lack of native media streaming apps compared to Apple Vision Pro. However: The Netflix app hasn't been updated for years.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. There is even an app to send faxes!

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The Ghost Howls

NOVEMBER 19, 2020

All the most important shops, like Amazon, eBay, etc… have plenty of 2D pictures of their items, but very limited access to 3D models of them, and this is a big problem to implement immersive solutions. Of course, this algorithm shines for objects that are composed of parts and get assembled , like for instance furniture.

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AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. Google meanwhile acquired Fitbit to buttress its wearables play.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The Content Decision Platform will be launched in the US by the end of 2025, which it plans to similarly apply to its Canada and Mexico markets in due course, thereby establishing a ‘new standard in global retail.

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AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Of course, it’s more complicated and there’s often a slow-moving step function when supply and demand need to ratchet up together. That attracted users which then attracted drivers.

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The Ghost Howls

SEPTEMBER 30, 2024

This is a prototype with a lot of future potential and can be the beginning of a new technological course (please, let’s not find a new name for this… I’ve enough after VR, metaverse, spatial computing…). Apple already committed to doing AR and made clear that the endgame is AR glasses.

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The Ghost Howls

SEPTEMBER 10, 2023

Meta already teased some details in June before the Apple Event, and over these weeks we had all the information revealed through leaks and rumors. Of course, the big selling point for Meta is the mixed reality support, with high-resolution cameras and a depth sensor to perform environment scanning.

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AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. Of course, quality and visual acuity of these images won’t be as good as its Street View cars, but it will scale better. Where does Google fit in all of this?

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The Ghost Howls

AUGUST 8, 2023

Long story short, using it, passthrough is not distorted anymore, it has a very high perceived resolution, and of course features all colors. For instance, he underlines how the traffic in Apple Stores will be increased by people that enter because they are curious to try the Vision Pro, leading to more sales of Apple devices.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. That long term play of course means AR glasses. And it’s off to a good start.

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AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Then there’s Golfshot which provides strategic information to approach the green on a given Golf course.

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AR Insider

FEBRUARY 5, 2020

In Apple earnings last week, he didn’t pass up the opportunity for this perennial AR shout-out — this time zeroing in on the tech’s breadth of applicability. And of course, you can see — you go on to the App Store, see thousands of apps that are ARKit-enabled at this time and even more coming.”

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The Ghost Howls

OCTOBER 7, 2024

As a tech guy, of course, I’m all in for retro compatibility, and I would still love to sometimes attach my Oculus DK2 to my laptop and remember the good old times playing Tuscany. I know that I’m saying something unpopular, but I understand Microsoft’s decision. A Creator Platform for next-gen to ‘Socialize.’

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The Ghost Howls

OCTOBER 11, 2023

I’m trying to keep expectations in place not because I want to be negative about VR (I’m a strong believer in the tech), but because in the past I’ve already seen that trend of setting unrealistic expectations and then writing “VR is dead” the day after when the market of course haven’t reached those results.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

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AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Of course, the same was said in past tech cycles which saw incumbents get old, slow and succumb to innovator’s dilemma.

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The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. And its latest update, dubbed the “Mixed Reality 2.0 Hope you enjoy!

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The Ghost Howls

NOVEMBER 17, 2019

Apple AR glasses may be released in 2022–2023. Apple remains committed to AR, it still believes it is the technology that will supersede smartphones , but the technology is not ready to create something that is worth the Apple logo now. More info (Apple glasses delayed to 2022) More info (Apple glasses delay).

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