The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

Augmented Reality 544

Augmented Reality Magic Leap AR Apple 544

VRScout

MARCH 27, 2017

Amazon is a company that prides itself on embracing the unconventional. They change the way homeowners shop for furniture using one of the most exciting new technologies on the market of course. Amazon is also reportedly fooling around with ideas for electronic stores in the same vein as Apple locations.

Augmented Reality 150

Augmented Reality Amazon Retail New York 150

The Ghost Howls

OCTOBER 24, 2022

Apple headset will not be focused on gaming. A new report seems to suggest that the upcoming Apple headset won’t be focused on gaming at all. According to the rumors, In the beginning only Apple’s first part tools (like RealityKit) will be allowed to create content, and only after, Unity support will come. Other relevant news.

China 539

China Unity Apple Ukraine 539

AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. Highly Motivated. But what’s everyone else doing? Sound Investment.

Wearables 329

Wearables Google AR Amazon 329

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. Top news of the week. Image by Brad Lynch). Some news on the metaverse.

China 532

China Apple Ukraine Video 532

Upload VR

FEBRUARY 21, 2024

Meta is asking Apple to let Quest be an AirPlay receiver. I would absolutely love to do that -- we're asking Apple for the permission for Quest to be an AirPlay receiver. ? This could make up for Quest's lack of native media streaming apps compared to Apple Vision Pro. However: The Netflix app hasn't been updated for years.

Apple 145

Apple Amazon Video Course 145

Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

Apple 360

Apple Sony HTC Hardware 360

The Ghost Howls

NOVEMBER 19, 2020

All the most important shops, like Amazon, eBay, etc… have plenty of 2D pictures of their items, but very limited access to 3D models of them, and this is a big problem to implement immersive solutions. Of course, this algorithm shines for objects that are composed of parts and get assembled , like for instance furniture.

AR 396

AR Machine Learning Course Amazon 396

AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. Google meanwhile acquired Fitbit to buttress its wearables play.

Wearables 239

Wearables Trends Amazon Hardware 239

XR Today - Augmented Reality tag

OCTOBER 14, 2024

The Content Decision Platform will be launched in the US by the end of 2025, which it plans to similarly apply to its Canada and Mexico markets in due course, thereby establishing a ‘new standard in global retail.

Immersion 123

Immersion AR Retail Mexico 123

The Ghost Howls

SEPTEMBER 30, 2024

This is a prototype with a lot of future potential and can be the beginning of a new technological course (please, let’s not find a new name for this… I’ve enough after VR, metaverse, spatial computing…). Apple already committed to doing AR and made clear that the endgame is AR glasses.

AR 395

AR Data Apple Italy 395

The Ghost Howls

SEPTEMBER 10, 2023

Meta already teased some details in June before the Apple Event, and over these weeks we had all the information revealed through leaks and rumors. Of course, the big selling point for Meta is the mixed reality support, with high-resolution cameras and a depth sensor to perform environment scanning.

Virtual Reality 512

Virtual Reality Controllers Study Video 512

AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Of course, it’s more complicated and there’s often a slow-moving step function when supply and demand need to ratchet up together. That attracted users which then attracted drivers.

Google 302

Google AR Examples Course 302

AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. Of course, quality and visual acuity of these images won’t be as good as its Street View cars, but it will scale better. Where does Google fit in all of this?

Google 346

Google Data AR Exercises 346

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

Augmented Reality 198

Augmented Reality Amazon Apple Virtual Reality 198

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. That long term play of course means AR glasses. And it’s off to a good start.

AR 204

AR Amazon Apple Wearables 204

AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Then there’s Golfshot which provides strategic information to approach the green on a given Golf course.

Wearables 351

Wearables Exercises Hardware AR 351

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

Apple 140

Apple Saudi Arabia Magic Leap Video 140

AR Insider

FEBRUARY 5, 2020

In Apple earnings last week, he didn’t pass up the opportunity for this perennial AR shout-out — this time zeroing in on the tech’s breadth of applicability. And of course, you can see — you go on to the App Store, see thousands of apps that are ARKit-enabled at this time and even more coming.”

Wearables 222

Wearables AR Apple Trends 222

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

Unity 375

Unity Retail Eye Tracking Simulation 375

AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Of course, the same was said in past tech cycles which saw incumbents get old, slow and succumb to innovator’s dilemma.

AR 195

AR Amazon Microsoft Data 195

AR Insider

NOVEMBER 26, 2019

The most common format of course is AR lenses, such as branded overlays seen in social contexts like Facebook and Snapchat. Visual search will follow, led by Google , Pinterest and Amazon. In-app purchases (consumers pay). AR-as-a-service (enterprises pay). Drilling Down on Ad Revenue.

AR 354

AR Google Case Study Examples 354

AR Insider

NOVEMBER 5, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple envisions a hardware-centric multi-device play. Of course, the SEO angle is speculative. T ech giants see different versions of spatial computing’s future. These visions often trace back to their core businesses.

Google 319

Google Data AR Exercises 319

The Ghost Howls

MARCH 30, 2020

The old Reverb was already a great headset, with a 2K per eye resolution that was above all the other headsets on the market (with the exception of Pimax, of course). Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this.

Apple 309

Apple AR Eye Tracking Virtual Reality 309

The Ghost Howls

MAY 2, 2024

And Quest 2 is much cheaper (especially now that has been put at $199): during the last holidays, it outperformed the Quest 3 by a factor 3:1 on Amazon US. For Quest 3 only… of course they can not mention the unannounced Quest 3S You may wonder when the Quest 2 will be discontinued.

Gaming 402

Gaming Oculus Course Strategy 402

Mashable VR

JUNE 27, 2022

Save $100: Looking for a no-frills Apple Watch for a great price? The 44mm Apple Watch SE (GPS) is just $209 at Amazon and Walmart as of June 27. For example, both Amazon and Walmart have knocked $100 off the price of the 44mm Apple Watch SE with GPS, bringing it to just $209 — its lowest price ever.

Apple 70

Apple Amazon Examples Course 70

The Ghost Howls

JANUARY 23, 2020

Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. As for the big names, I expect that Facebook, Apple, and the others will still wait : reports talk about these companies releasing their headsets from 2021 on.

Augmented Reality 428

Augmented Reality Magic Leap AR Microsoft 428

ARPost

FEBRUARY 22, 2023

See Also: Creating 3D Characters and Animations for AR Children’s Books Of course, the adorable puzzle doesn’t tell the whole story. The puzzle pieces come to life with the help of a free AR mobile app for Apple and Android devices. As of this writing, the AR story puzzle is not available on other online retailers like Amazon.

AR 315

AR Construction Canada Unity 315

AR Insider

MARCH 24, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Of course, there are use cases in industrial settings, such as automation and visualization. This category also includes developer tools such as Unity and AR democratization tools such as Amazon Sumerian or Adobe Aero. AR at Work.

AR 213

AR Industry Retail Data 213

The Ghost Howls

OCTOBER 12, 2020

The news of course has attracted a lot of funny comments, like “these dogs have better hardware than me”, or the invention of new terms like “Dogmented Reality”, or “AR Doggles”. The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before.

AR 524

AR Google Machine Learning Augmented Reality 524

VRScout

MAY 1, 2018

Available for sale on Oculus.com in 23 countries, online from Amazon , or in Best Buy Stores in the U.S., Oculus wants to make all their apps social, so of course Oculus Venues lets you join friends. These apps hope to make the Oculus Go your next entertainment device. The $200 standalone VR headset from Oculus has finally arrived.

Oculus 184

Oculus Survey Video Conference 184

Mashable VR

JUNE 6, 2022

SAVE 19%: As of June 6, Apple's MagSafe Battery Pack is on sale for $79.99 at Amazon— $19 less than its regular price of $99. Not so with the Apple MagSafe Battery Pack , which simply sticks to your phone if you've got an iPhone 12 or newer. Of course, if you want to use a cable, there's a port in it for that.

Apple 66

Apple Amazon Course 66

AR Insider

OCTOBER 7, 2020

Throughout the course of human history, we’ve shared stories to connect, simulate alternative realities and find deep meanings. Recently, Apple announced they were going to be leveraging this technology in a big way. Over the last century, this was the role the entertainment industry took upon itself.

Entertainment 288

Entertainment AR Filming Industry 288

Mashable VR

JUNE 29, 2022

Amazon's infamous annual shopping event, Prime Day, will soon be upon us. and Amazon's Global Store until 5pm AEST on July 14. You will need to be an Amazon Prime member to partake in the fun. Gaming deals Check back here during Prime Day (July 12-14). -- What is Amazon Prime Day? If this is not you, fear not!

Australia 60

Australia Amazon Apple Course 60

ARVR

MAY 11, 2022

Moves & Motivations Of course, Google isn’t alone. Apple is similarly planting seeds for geo-local AR including its Geo-Anchors, visual navigation in Apple Maps and its Project Gobi for AR based point-of-sale engagement at retail partners. These are all orbiting parts of Apple’s AR glasses master plan.

AR 182

AR Google Construction Apple 182

The Ghost Howls

APRIL 24, 2018

The HTC Vive Pro page on Amazon US. Of course, these are US prices : here in Italy, the headset only costs €879 and all other bundles are more expensive because of taxes (damn taxes). I’m a bit comparing pears with apples, I know that. Today, finally, we have all the pricing info that we need. Could the Vive Pro cost less?

HTC 242

HTC Italy Oculus Course 242

The Ghost Howls

OCTOBER 4, 2021

Apple Maps are going AR. iOS 15 finally brings AR navigation instructions to Apple Maps , in a way similar to the one that Google is already offering. Even if Apple has not released its glasses yet, it is building a strong AR ecosystem that will be very valuable when its hardware will be out. Some news on content.

HTC 389

HTC Oculus AR Gaming 389