The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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VRScout

MARCH 30, 2018

Here’s a list of the most popular free and paid Apple ARKit apps. During Apple’s WWDC event, Craig Federighi, Apple’s senior vice president of Software Engineering introduced ARKit , boldly declaring that “Apple will have the largest AR platform in the world.” ARKit Games.

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The Ghost Howls

AUGUST 24, 2020

And I’m also worried about using a Facebook account for everything XR related, because Facebook has a long history of obscure practices with the data of its users , apart from the standard “personalized ads” business. Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data.

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AR Insider

MAY 21, 2021

Apple is signaling interest in developing geospatial experiences as part of its larger AR play. One of the ways it’s doing this is through its effort to rebuild Apple Maps with first-party mapping data. The AR Space Race, Part II: Apple. And like Google and Apple, its approach aligns with its core business.

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AR Insider

APRIL 22, 2020

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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AR Insider

MARCH 11, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple envisions a hardware-centric multi-device play. ” But it’s not alone. Where does Google fit in all of this?

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AR Insider

OCTOBER 30, 2020

It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content. And because the world’s spatial mapping data is too extensive to fit on one device, it must tap the cloud. In order for AR to work in the ways we all envision, it first must understand its surroundings.

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VRScout

JULY 29, 2020

Pair your Garmin or Apple smartwatches for additional GPS functionality. FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water.

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VRScout

SEPTEMBER 20, 2018

Apple is on a roll with augmented reality. Recent hiring data also indicates that Apple has big plans to merge AR with Apple Maps. On Monday , Apple released iOS 12 out into the wild and with it a slew of much desired updates that iPhone and iPad users have been waiting for. That is a lot of AR powered commerce!

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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Augmented Reality Trends Retail AR 422

AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. This could help it to scale up the underlying data that it needs to get closer to an IoP reality. T ech giants see different versions of spatial computing’s future.

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. Though Apple has a big head start, Google appears to have its eyes on a hearables future given its less-popular Pixel Buds.

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ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). The RealWear Cloud also allows data analysis across headsets. Handling this data for an individual on an individual headset is possible but, again, becomes unbearable at scale sans cloud. Your Forecast: Cloudy.

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The Ghost Howls

OCTOBER 24, 2022

This headset is basically identical to the Pico 4, but it features a more cleanable headset, additional sensors for eye and face tracking, plus enterprise services (dedicated assistance, device management, data security certifications, etc…) and an enterprise runtime (which offers kiosk mode, for instance). Other relevant news. Learn more.

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XR Today - Virtual Reality

JANUARY 16, 2024

The head-mounted display/headset marketplace may be approaching a broad shift as Apple unveils its Vision Pro headset next month, with the device promising to advance screen-based productivity into a third dimension, leveraging traditional MR technologies to achieve a spatial computing future.

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The Ghost Howls

SEPTEMBER 30, 2024

Apple already committed to doing AR and made clear that the endgame is AR glasses. The plan is to make people keep these glasses on all the time , a bit like people do with Apple Airpods. I expect that in a few years, it won’t be strange to see some people in the street who have Ray-Ban or Apple smart glasses.

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The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple. Head Start. But what’s everyone else doing? Hardware Blitz.

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AR Insider

NOVEMBER 14, 2019

For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. .

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AR Insider

NOVEMBER 5, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple envisions a hardware-centric multi-device play. Google is uniquely positioned with these efforts because they tap into its knowledge graph and the data it’s assembled from being the world’s primary search engine for 20 years.

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AR Insider

FEBRUARY 27, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon last week, it’s time to zero in on Microsoft. ’ It turns out that its motivations are similar to Amazon’s. It’s classic Apple, but others are following.

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AR Insider

MARCH 16, 2021

Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. And because the world’s spatial mapping data is too extensive to fit on one device, it must tap the cloud. Apple will be a hardware powerhouse for the physical touchpoint.

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AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Amazon will be the commerce layer, Microsoft the productivity layer and Facebook, the social/identity layer. Facebook Hardware Lead Andrew Bosworth Explains Live Maps.

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The Ghost Howls

DECEMBER 4, 2023

But things on the consumers’ side may not be going as well: according to some data scrapped from Amazon, the Quest 2 outsold the Quest 3 by a factor of 3:1 in the last 30 days. This would show the level of polish of the upcoming Apple headset. THREE TO ONE.

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AR Insider

FEBRUARY 3, 2021

Data Dive: Home Depot Boosts Conversions with AR. Cashierless retail, à la Amazon Go, is a technology that’s aligned with Covid-era dynamics and demand signals. But thrust will come from Amazon’s intent to position it as a “retail as a service” play. Data Dive: Google Lens Recognizes 15 Billion Products. touchpads).

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Trained on decades of Walmart data, Wallaby can also be combined with other LLMs to create highly personalised and contextual information, while being able to offer responses in a ‘natural tone’ that also supports Walmart’s values.

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Amazon meanwhile wants to be the commerce layer. And it’s off to a good start.

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AR Insider

DECEMBER 17, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. The firm’s methodology includes Apple store checks, inventory levels and shortages.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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AR Insider

JANUARY 29, 2020

For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark).

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XR Today - Mixed Reality tag

FEBRUARY 15, 2024

Amazon Web Services (AWS) is working to support developers in creating spatial applications on the recently released Vision Pro. Moreover, on the content storage side, AWS provides data storage services to ensure a “seamless experience” when accessing content regardless of the device.

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AR Insider

FEBRUARY 5, 2020

For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. In Apple earnings last week, he didn’t pass up the opportunity for this perennial AR shout-out — this time zeroing in on the tech’s breadth of applicability. Tim Cook is a big fan of AR. By the Numbers.

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Wearables AR Apple Trends 224

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Road to VR

AUGUST 29, 2019

3 from multiple services, including Apple Music, Google Music, Amazon, Spotify, and more. Fixed bug when game doesn’t start properly if player data gets somehow corrupted. Burning Sands – by Boom Kitty. Before jumping in for some block-slashing fun, you can also preview, download or stream OST Vol.

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Road to VR

JANUARY 28, 2019

” Needless to say, this is a giant undertaking that companies like Google, Apple, and Amazon have only just recently scratched with their respective AI assistants. I want to connect you with culture and democratize learning.” SEE ALSO Magic Leap Shows off Upcoming Enterprise Apps Focused on Professional 3D Design.

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AR Insider

NOVEMBER 26, 2019

It includes some of its data and takeaways. Visual search will follow, led by Google , Pinterest and Amazon. Because they haven’t left the messaging app, the purchase can be handled in this case by Apple Pay,” said Duffy during a case study for Tamara Mellon. More can be previewed here and subscribe for the full report.

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