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Who’s Waging the Wearables Wars? Part I: Amazon

AR Insider

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. We’ll start this Wearables Wars series by looking at Amazon. Specifically, its new Echo Buds are Bluetooth earpieces that compete with Google Pixel Buds and Apple AirPods.

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The AR Space Race, Part VI: Amazon

AR Insider

As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Amazon. Amazon inserted itself in this flow to drive transactions from visual searches.

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Decathlon Leverages Apple-Powered Augmented Reality in Shopping App

XR Today - Augmented Reality tag

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

Examples of Augmented Reality in Action. For example, an AR-enabled voice assistant in your ear can point you in the right direction and remind you about an upcoming business meeting. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds.

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The XR Week Peek (2025.01.21): The XR autumn continues, Windows 11 update kills WMR, and more!

The Ghost Howls

The same negative trends regard the Black Friday sales on Amazon. The same analysis by Counterpoint mentioned above stated that the Apple Vision Pro had more shipments than IDC initially estimated , especially if we consider the International ones. Beat Saber is allegedly going to sell soon 10 million copies on Quest alone.

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What the EU Digital Markets Act may mean for XR

The Ghost Howls

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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Who’s Waging the Wearables Wars? Part V: Apple

AR Insider

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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