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The AR Space Race, Part VI: Amazon

AR Insider

As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Amazon. Amazon inserted itself in this flow to drive transactions from visual searches.

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Decathlon Leverages Apple-Powered Augmented Reality in Shopping App

XR Today - Augmented Reality tag

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

Examples of Augmented Reality in Action. For example, an AR-enabled voice assistant in your ear can point you in the right direction and remind you about an upcoming business meeting. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds.

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What the EU Digital Markets Act may mean for XR

The Ghost Howls

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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Who’s Waging the Wearables Wars? Part V: Apple

AR Insider

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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XR Talks: AR is All About Location

AR Insider

In web and mobile search for example, click values are higher when “local intent” is inferred by things like geo-modifiers (e.g. For example, Street View imagery represents an object-recognition database to localize AR devices, which enables them to overlay geo-relevant AR graphics. The AR Space Race, Part II: Apple.

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Apple Fires the Latest Shot in the Wearables Wars

AR Insider

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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