Road to VR

NOVEMBER 3, 2017

Well, an AR preview might not exactly be ‘trying it’, but Amazon’s new ‘AR View’ function aims to help you figure out if a crock-pot clashes with your marble counters, or if that chair can really fit in that corner, adding a little more depth to the online shopping experience than you’re used to.

Augmented Reality 235

Augmented Reality Amazon Retail AR 235

The Ghost Howls

JANUARY 25, 2021

Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. Amazon acquires Umbra.

Apple 419

Apple New Zealand AR Data 419

ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

Google 476

Google AR Machine Learning Video 476

AR Insider

MAY 26, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Amazon.

Amazon 230

Amazon AR Retail Real Estate 230

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

Apple 471

Apple Europe Data Amazon 471

The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

Samsung 329

Samsung Google Hand tracking Ukraine 329

The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product.

Samsung 322

Samsung Google Magic Leap Microsoft 322

AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Google has correspondingly benefited from SMBs and multi-location brands that want to position themselves in the direct path of high-intent local searchers.

AR 349

AR Google Apple Data 349

AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

Wearables 270

Wearables Apple AR Trends 270

AR Insider

APRIL 22, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

Wearables 251

Wearables Apple AR Trends 251

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

Augmented Reality 484

Augmented Reality Magic Leap AR Apple 484

GizModo VR

MAY 11, 2021

Apple, Amazon, and Google rarely have a reason to work together, but the companies are teaming up for a new smart home standard, now called Matter , that will make it easier for you to buy devices that work seamlessly together without thinking about it. Read more.

Amazon 111

Amazon Google Apple Texas 111

AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

Wearables 342

Wearables AR Apple Strategy 342

The Ghost Howls

OCTOBER 1, 2024

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. Big kudos to the team and good luck for the future! A Creator Platform for next-gen to ‘Socialize.’

Apple 309

Apple Unity Ukraine AR 309

AR Insider

AUGUST 20, 2020

Cashierless retail a la Amazon Go will get its long-awaited chance to shine. In a recent SYKES’ survey of 3,000 adults,11 percent report using touchless payments like PayPal, Apple Pay or Venmo for the first time in the last five months. This could initially branch from work already done by Pinterest and Google in visual search.

AR 507

AR Retail Survey Trends 507

AR Insider

OCTOBER 30, 2020

Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. ” Google could be the knowledge layer , Facebook the social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. We have that for spatial positioning given GPS and altitude.

AR 400

AR Data Google Amazon 400

The Ghost Howls

DECEMBER 10, 2024

Top news of the week (Image by Google) AI models to generate 3D scenes start to surface This week we had the announcement of two AI models dedicated to the generation of 3D worlds. These glasses should be built in partnership with Google and Qualcomm and have a similar form factor to the successful Ray-Ban Meta glasses.

Samsung 326

Samsung Hand tracking Vietnam Apple 326

The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news. Learn more. Learn more.

Apple 340

Apple China Ukraine Unity 340

Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . Amazon US Prime members qualify for free shipping, which ought to arrive to those of you in the lower 48 in early June.

Magic Leap 363

Magic Leap AR Denver Haptic 363

ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

Augmented Reality 422

Augmented Reality Trends Retail AR 422

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

AR 375

AR Apple Unity Ukraine 375

The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Check-ins with Apple experts for UI design and development guidance, and help refining your app. This Apple-owned development device needs to be returned upon request.

Apple 299

Apple Survey Machine Learning AR 299

AR Insider

JANUARY 25, 2021

That’s especially true for Apple, which continues to double down on Watch and AirPods. This growth accelerated in Q4, due not only to holiday spending but new hardware including Apple Watch Series 6, Fitbit Sense and Airpods Pro. As noted, this revenue reconciliation is just one task that wearables have at Apple.

Wearables 304

Wearables Data Apple Trends 304

AR Insider

MAY 4, 2021

Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. That includes Google, Microsoft, Amazon, Snap and others.

Wearables 272

Wearables AR Microsoft Apple 272

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Venture capital investment in augmented reality and virtual reality hit $4.1

Augmented Reality 368

Augmented Reality Machine Learning New York Los Angeles 368

AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse. Trojan Horse.

Wearables 304

Wearables AR Strategy Apple 304

ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

AR 414

AR Augmented Reality Trends Healthcare 414

AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple.

Wearables 248

Wearables Trends Amazon Hardware 248

ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). For example, Magic Leap has had a partnership with Google Cloud for the past year now. Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. Parents and Partners. Your Forecast: Cloudy.

Magic Leap 381

Magic Leap Software Hardware Amazon 381

AR Insider

FEBRUARY 27, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon last week, it’s time to zero in on Microsoft. ’ It turns out that its motivations are similar to Amazon’s. It’s classic Apple, but others are following.

Wearables 270

Wearables Microsoft AR Amazon 270

The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

Apple 279

Apple Ukraine Samsung Data 279

AR Insider

NOVEMBER 26, 2019

Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. This plays out through Google Lens (visual search) and Live View (AR mapping/navigation). Google is also advantaged in that can “ incubate ” AR in search.

AR 358

AR Google Case Study Examples 358

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

Augmented Reality 196

Augmented Reality Amazon Apple Virtual Reality 196

Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

Apple 348

Apple Sony HTC Hardware 348

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies.

AR 207

AR Amazon Apple Wearables 207

AR Insider

NOVEMBER 5, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple envisions a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. Level-Setting.

Google 288

Google Data AR Exercises 288