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Decathlon Leverages Apple-Powered Augmented Reality in Shopping App

XR Today - Augmented Reality tag

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds.

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‘Amazon is Full of S—:’ Consumer Groups Slam Bezos’ Antitrust Argument

GizModo VR

Amazon—a trillion dollar multinational corporation repeatedly sued by labor groups for unfair working conditions at its facilities—wants you to know it’s being treated unfairly. Read more.

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Bollé Launches the First AR Try-Out Experience

ARPost

They’ve worked with giants including Channel, Timberland, Sony, Amazon, and Panera Bread. QReal , a subsidiary of The Glimpse Group , is a company that specializes in making 3D models for use in AR and VR applications. M7 Innovations is a company that uses exponential technologies to help companies solve complex problems.

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Microsoft Reportedly Making Cuts In HoloLens Group Amid Wider Downsizing

Upload VR

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

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Quest 3 Specs may have all already been leaked

The Ghost Howls

Meta already teased some details in June before the Apple Event, and over these weeks we had all the information revealed through leaks and rumors. Considering the leaks on Amazon and MediaMarkt, the device will probably be available starting from October, 10th, 2023. This is a very needed upgrade. What surprises?

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The XR Week Peek (2024.09.16): New leaks on Quest 3S, iPhone 16 can shoot spatial videos, and more!

The Ghost Howls

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now). This is very intriguing.

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