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The XR Week Peek (2025.02.04): Meta had a record Q4 2024, Apple still finding its way to AR glasses, and more!

The Ghost Howls

We had all the indications that this Q4 would have been good again, like the fact that the Meta Quest companion phone app was the first on the iOS store, that 1 Million people had played Batman Arkham Shadow, or that the Quest was the most sold console of 2024 on Amazon. This does not mean that Apple has given up on AR glasses, though.

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Decathlon Leverages Apple-Powered Augmented Reality in Shopping App

XR Today - Augmented Reality tag

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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The XR Week Peek (2024.10.01): Meta Connect 2024, Apple Vision Pro refresh, and much more!

The Ghost Howls

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. Since there is no HoloLens 3 in the works, this marks the end of this product that pioneered mixed reality glasses.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds.

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The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more!

The Ghost Howls

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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‘Amazon is Full of S—:’ Consumer Groups Slam Bezos’ Antitrust Argument

GizModo VR

Amazon—a trillion dollar multinational corporation repeatedly sued by labor groups for unfair working conditions at its facilities—wants you to know it’s being treated unfairly. Read more.

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Bollé Launches the First AR Try-Out Experience

ARPost

They’ve worked with giants including Channel, Timberland, Sony, Amazon, and Panera Bread. QReal , a subsidiary of The Glimpse Group , is a company that specializes in making 3D models for use in AR and VR applications. M7 Innovations is a company that uses exponential technologies to help companies solve complex problems.

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