ARPost

JULY 30, 2020

At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds. Back-end Infrastructure.

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XR Today - Augmented Reality tag

JANUARY 21, 2025

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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The Ghost Howls

JANUARY 21, 2025

The same negative trends regard the Black Friday sales on Amazon. The same analysis by Counterpoint mentioned above stated that the Apple Vision Pro had more shipments than IDC initially estimated , especially if we consider the International ones. Beat Saber is allegedly going to sell soon 10 million copies on Quest alone.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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AR Insider

JANUARY 25, 2021

This is notable given that all-things hardware are constrained during Covid-era lockdowns. That’s especially true for Apple, which continues to double down on Watch and AirPods. It sees wearables both offsetting near-term iPhone revenue deceleration; and future-proofing its hardware-heavy profit machine.

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VRScout

NOVEMBER 17, 2022

Nreal announces three big updates for its Nreal Air AR hardware. This past September , Nreal released its Nreal Air glasses in the US through Amazon , quickly gaining the attention of the gaming community. Nreal Air is available now for $379 via Amazon. You can pick up the Nreal Adapter for an additional $59.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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AR Insider

MAY 4, 2021

Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. That includes Google, Microsoft, Amazon, Snap and others.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Venture capital investment in augmented reality and virtual reality hit $4.1

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news.

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The Ghost Howls

NOVEMBER 7, 2022

The recent partnership with Meta around mixed reality s eems a sign that the company is not pursuing new hardware projects internally. More info (Microsoft ended its collaboration with Samsung) More info (Microsoft and its disinvestment in XR hardware). Apple AR glasses may have been pushed back to 2025–26. Learn more.

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Machine Learning Sony Augmented Reality Microsoft 539

AR Insider

JUNE 23, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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Wearables Apple AR Trends 255

The Ghost Howls

JANUARY 17, 2022

The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Meta is well-known for having performed some key acquisitions related to hardware, but also to software (e.g. Apple may have delays for its headset. Apart from talents, the other sector in which Meta & Co.

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ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Well, now he has amazing hardware, a very good operating system, a profitable store, some of the best XR games, full control of the user accounts. Other relevant news.

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AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse.

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. But unlike the above software-based initiatives, we’re talking hardware. Highly Motivated. Sound Investment.

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Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . Amazon US Prime members qualify for free shipping, which ought to arrive to those of you in the lower 48 in early June.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. In Bose’s case, that’s a leading position in high-end audio hardware. Hardware Blitz.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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XR Today - Virtual Reality

NOVEMBER 16, 2022

Because the hardware does not use an internal CPU or storage, users must tether the device to a smartphone, tablet, or desktop to operate the Smart Vision Glass product. The device’s hardware specifications include a Micro-OLED display, binocular 1080P resolution, and German Rheinland blue-light certification.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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Road to VR

MARCH 21, 2024

The company has made its new pricing scheme available at major retailers like Amazon: Quest 2 (128GB) – $200 Quest 3 (256GB, refurbished) – $270 The new low price can also be found at Walmart , Target , Best Buy , New Egg , and more, including direct from Meta.

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AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. Google meanwhile acquired Fitbit to buttress its wearables play.

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AR Insider

FEBRUARY 27, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon last week, it’s time to zero in on Microsoft. It’s classic Apple, but others are following. Skin in the Game. But what’s everyone else doing?

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. This would show the fear that Meta has for its upcoming competitor.

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The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. Apple is planning on diving into the AR market in 2022 with a speculated launch of its very first AR headset.

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AR Insider

MARCH 11, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple envisions a hardware-centric multi-device play. ” But it’s not alone.

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VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. Making hardware is incredibly hard, expensive, and time consuming,” continues Fink.

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XR Today - Augmented Reality tag

OCTOBER 5, 2022

Global smart glasses firm Nreal opened pre-orders for a new iPhone-compatible smart glasses adaptor on Amazon for $59. The move comes as part of an exclusive partnership between Nreal and Amazon, enabling the smart glasses firm to sell the two devices on Prime. Apple Compatibility. Where is Apple’s XR Device?

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Amazon meanwhile wants to be the commerce layer. And it’s off to a good start.

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AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Amazon will be the commerce layer, Microsoft the productivity layer and Facebook, the social/identity layer. Facebook Hardware Lead Andrew Bosworth Explains Live Maps.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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XR Today - Augmented Reality tag

SEPTEMBER 29, 2022

This Tuesday, global smart glasses firm Nreal debuted a new iPhone-compatible dongle to coincide with the launch of Apple’s iPhone 14 earlier this month. Additionally, Nreal is updating its Nebula operating system (OS) to improve cross-compatibility with Apple devices on its Air and Light smart glasses. iPhone Compatibility.

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The Ghost Howls

SEPTEMBER 10, 2023

Meta already teased some details in June before the Apple Event, and over these weeks we had all the information revealed through leaks and rumors. Considering the leaks on Amazon and MediaMarkt, the device will probably be available starting from October, 10th, 2023.

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