AR Insider

AUGUST 20, 2020

Here, AR’s ability to contextualize real-world objects with informational overlays — a la visual search — will be naturally aligned. Cashierless retail a la Amazon Go will get its long-awaited chance to shine. But another factor could propel AR in the post-Covid era: touchless retail. The Next Normal.

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Road to VR

MAY 20, 2024

Meta announced in February it was partnering with South Korean tech giant LG to create an XR headset that was reportedly set to compete with Apple Vision Pro. ” A candidate could be Amazon, the report maintains. ” A candidate could be Amazon, the report maintains.

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AR Insider

JUNE 23, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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VRScout

JULY 29, 2020

Pair your Garmin or Apple smartwatches for additional GPS functionality. FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water.

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The Ghost Howls

SEPTEMBER 10, 2023

Meta already teased some details in June before the Apple Event, and over these weeks we had all the information revealed through leaks and rumors. So let me recap what we know from all these rumors , keeping in mind that this is not information confirmed at 100%, but I would say that we are almost sure about that.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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The Ghost Howls

JANUARY 17, 2022

The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple has performed very strategic acquisitions as well, and the news of the week is that Snap has acquired Compound Photonics to gain a key supplier of LCOS and Microled displays. Apple may have delays for its headset.

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AR Insider

MAY 4, 2021

Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. That includes Google, Microsoft, Amazon, Snap and others.

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Road to VR

JANUARY 17, 2024

As Apple Vision Pro pre-orders approach, the company is offering up new details on its headset. Apple is taking the moment to sharpen its marketing message, and that message is clear: Vision Pro is being pitched hardest for passive media consumption.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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Augmented Reality Trends Retail AR 422

The Ghost Howls

OCTOBER 24, 2022

Image by The Information). Apple headset will not be focused on gaming. A new report seems to suggest that the upcoming Apple headset won’t be focused on gaming at all. For sure mixed reality should be big with this headset because this device is being released in preparation for the future Apple AR glasses. Learn more.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. This would show the fear that Meta has for its upcoming competitor.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

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The Ghost Howls

SEPTEMBER 16, 2024

Top news of the week (Image by Meta) There are new leaks on Meta Quest 3S This week we had new leaks on Quest 3S, including many images of the headset and its controllers and some leaked information on the Quest documentation website. The new iPhone can shoot spatial photos and videos that can be seen inside the Apple Vision Pro.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Trained on decades of Walmart data, Wallaby can also be combined with other LLMs to create highly personalised and contextual information, while being able to offer responses in a ‘natural tone’ that also supports Walmart’s values.

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AR Insider

MARCH 11, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple envisions a hardware-centric multi-device play. When tapped, expanded business information appears.

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ARVR

JUNE 2, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Amazon. Enterprise AR: 7 real-world use cases for 2021 Point & Learn Picking up where we left off in the last Space Race installment, how does the mighty Amazon fit into geospatial AR? But it’s not alone.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. by Kif Leswing, CNBC.

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AR Insider

FEBRUARY 21, 2020

Can that realization help inform where they’re headed, and thus “skate to where the puck is going” to fill ecosystem gaps? For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. Amazon meanwhile wants to be the commerce layer.

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VRScout

NOVEMBER 5, 2018

or higher, the new AR tool allows customers to scan physical products to display up-to-date information that includes the product name, how much the item costs, customer reviews from Walmart.com, and other valuable information – all by moving your device back and forth scanning the labels on stores shelves.

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AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. Google meanwhile acquired Fitbit to buttress its wearables play.

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ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us. Virtual Objects and Overlaying Them.

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AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Then there’s Golfshot which provides strategic information to approach the green on a given Golf course.

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The Ghost Howls

AUGUST 26, 2020

With the One App, creators have access to the full power of ARCore and ARKit for the best possible AR experiences. ( Apple Store ) ( Play Store ). It feels abandoned in the overall Amazon ecosystem and the rendering technology is older and inefficient. The app is universal and opens AR experiences directly from the web.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

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AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Some of it depends on business models, with companies like Apple faced with inherent challenges of hardware.

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The Ghost Howls

MARCH 30, 2020

Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. The game would already work in a street close to Apple’s HQ. Oculus Quest is available again in some countries.

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ARPost

FEBRUARY 22, 2023

The puzzle pieces come to life with the help of a free AR mobile app for Apple and Android devices. The instructional booklet has information about the product, links to the app, and some advice for doing the puzzle for the first time – but don’t panic if you lose it. The company is based in Canada but also ships to the US.

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AR Insider

MARCH 16, 2021

Technically, things won’t be clicked but they’ll be activated and viewed as AR graphics or informational overlays come to life. Other Google data can then be utilized for informational overlays, such as storefront details from Google My Business. Apple will be a hardware powerhouse for the physical touchpoint. The Plurality.

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GizModo VR

SEPTEMBER 9, 2021

Amazon debuted an all-new line of Fire TV devices on Thursday, a lineup which now includes the company’s first-ever branded TVs in the U.S. Read more.

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AR Insider

DECEMBER 17, 2019

The firm’s methodology includes Apple store checks, inventory levels and shortages. For one, there’s deep-pocketed motivation, including Apple’s need to diversify revenue and counterbalance iPhone sales declines. billion in Apple’s Q4 earnings , while wearables were up 54 percent to $6.52

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AR Insider

JANUARY 17, 2020

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. ” Around 2012, he then landed at Amazon where he worked on the device that would become the recently-announced Echo Frames (audio AR). Then came Apple where there are several frames missing from the film reel of his professional career.

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Upload VR

OCTOBER 19, 2024

This week's biggest hardware story is the Quest 3S launch , which became the top-selling gaming device on Amazon. Motorola Phones will soon be usable in VR via Quest's Horizon OS, the non-pro Apple Vision headset is reportedly targeting $2000 pricing, and we shared our hands-on impressions with the Vive Focus Vision.

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AR Insider

NOVEMBER 5, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple envisions a hardware-centric multi-device play. When tapped, expanded business information appears. T ech giants see different versions of spatial computing’s future. Where does Google fit in all of this?

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AR Insider

NOVEMBER 29, 2019

There are several lessons from the past few decades of tech evolution that can inform AR strategic planning or product road maps. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. Collectively, where does this all point?

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The Ghost Howls

SEPTEMBER 30, 2024

Apple already committed to doing AR and made clear that the endgame is AR glasses. The plan is to make people keep these glasses on all the time , a bit like people do with Apple Airpods. I expect that in a few years, it won’t be strange to see some people in the street who have Ray-Ban or Apple smart glasses.

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AR Insider

OCTOBER 1, 2019

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. — Amazon’s approach is to get a lightweight product out now, while Facebook is promising advanced technology in a few years. Apple (ecosystem) 2.

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