The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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Augmented Reality Magic Leap AR Apple 544

AR Insider

APRIL 22, 2020

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live.

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Wearables Apple AR Trends 257

AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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Wearables AR Apple Strategy 385

AR Insider

JUNE 23, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live.

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Wearables Apple AR Trends 255

AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. Highly Motivated. But what’s everyone else doing? But as always , the first question is ‘why?’

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Wearables Google AR Amazon 329

ARPost

JULY 30, 2020

At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds. Mobile application.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

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AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse.

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Wearables AR Strategy Apple 363

Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . Amazon US Prime members qualify for free shipping, which ought to arrive to those of you in the lower 48 in early June. Here’s the full spec sheet below: CPU & GPU.

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Magic Leap AR Denver Haptic 364

AR Insider

MAY 21, 2021

Apple is signaling interest in developing geospatial experiences as part of its larger AR play. One of the ways it’s doing this is through its effort to rebuild Apple Maps with first-party mapping data. The AR Space Race, Part II: Apple. And like Google and Apple, its approach aligns with its core business.

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AR Google Apple Data 370

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Venture capital investment in augmented reality and virtual reality hit $4.1

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The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset.

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Survey Apple Sony AR 543

XR Today - Virtual Reality

NOVEMBER 16, 2022

The firm used an artificial intelligence (AI) network and Microsoft’s Mixed Reality Toolkit to enable outward tracking and navigation during advertisements. In September, Nreal launched its Air product on Amazon with an iPhone-compatible dongle for iOS support. Nreal will make its announcement this Thursday.

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Hardware Eye Tracking Amazon Microsoft 245

AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. The situation is similar with Microsoft. Its motivation?

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Wearables Trends Amazon Hardware 239

ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. A similar relationship exists between Azure and Microsoft’s MR hardware. Not all XR companies offer their own cloud services.

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Magic Leap Software Hardware Amazon 381

AR Insider

OCTOBER 30, 2020

” Google could be the knowledge layer , Facebook the social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. Speaking of which, Pearlman says to watch Amazon’s subtle but potentially impactful moves in spatial computing. could plant seeds for its own AR cloud.

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AR Data Google Amazon 397

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. And it’s off to a good start.

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AR Amazon Apple Wearables 204

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

The End of the Windows Mixed Reality In its latest Windows 11 24H2 update , Microsoft is removing some support frameworks for its MR hardware and software portfolio. The update sees Windows Mixed Reality added to the “Deprecated Features” list, which congregates features that Microsoft is no longer working on.

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XR Today - Mixed Reality tag

JANUARY 19, 2023

Microsoft has reportedly planned to reduce the number of employees working on its US Army mixed reality (MR) headset. Microsoft began reducing staff headcounts on Wednesday across the company’s extended reality (XR) division and plans to finalise the full 10,000 by late March. trillion funding package backed last month.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

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Unity Retail Eye Tracking Simulation 376

GizModo VR

DECEMBER 17, 2020

Apple products weren’t exactly allowed in my house growing up. My school had a lab filled with Apple computers, so I got exposed to the basic ins and outs of macOS. But inside my home it was Microsoft-Microsoft-Microsoft. My dad was a computer hardware engineer, and he worked with Windows, so it’s not surprising.

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Apple Microsoft Hardware Sony 114

ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us.

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AR Augmented Reality Trends Healthcare 414

GizModo VR

SEPTEMBER 23, 2020

Apple Arcade. Amazon Prime. If there’s one thing we could do without next year besides, well (gestures at everything), it’s subscription services. Xbox Game Pass. Adobe Creative Suite. CBS All Access. Even our shoes aren’t safe from monthly payments. Kind of… Read more.

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Microsoft Amazon Apple Gaming 140

The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now). A Creator Platform for next-gen to ‘Socialize.’

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Video Eye Tracking Unity Zeiss 428

AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Call it the four-comma club — or “quattros comas!” ” in Hanneman-speak.

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AR Amazon Microsoft Data 195

AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue.

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The Ghost Howls

FEBRUARY 7, 2022

And its ads business is under a crossfire attack: on one front, Apple with its new data policy is limiting how much data the Facebook app can collect about its users, and on the other one, the EU is trying to enforce its regulation about European people’s data not allowed to be sent to Facebook’s US servers. Image by Apple).

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Virtual Reality Microsoft Data Machine Learning 406

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

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Groups Microsoft Samsung Amazon 109

The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. Let me be very honest: I’m not expecting that much from this year in augmented reality.

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Augmented Reality Magic Leap AR Microsoft 428

AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple. Head Start. But what’s everyone else doing?

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Wearables Exercises Hardware AR 353

VRScout

SEPTEMBER 8, 2018

I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. Speakers from goliaths like Amazon, Ford, and IKEA will rub shoulders with Vancouver up-and-comers including Motive.io

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AR Magic Leap Conference North America 273

AR Insider

JANUARY 17, 2020

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Secretly working on something similar, Microsoft brought him in to help.

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The Ghost Howls

MARCH 30, 2020

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. Valve could provide some audio-visual improvements, while Microsoft its WMR platform, with inside-out tracking of controllers. Apple ARKit 3.5

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Apple AR Eye Tracking Virtual Reality 309

AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. The big five — Google, Apple, Amazon, Facebook and Microsoft — are essentially funding the AR and VR sectors as we know them.

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Google AR Examples Course 304

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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