The Ghost Howls

FEBRUARY 7, 2022

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. It’s basically a monopoly. But there is also bad news to talk about. Some updates on Meta products.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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The Ghost Howls

MARCH 30, 2020

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. Valve could provide some audio-visual improvements, while Microsoft its WMR platform, with inside-out tracking of controllers. Apple ARKit 3.5

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AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue.

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The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. Let me be very honest: I’m not expecting that much from this year in augmented reality.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

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The Ghost Howls

OCTOBER 4, 2021

I have to say that this “leak” comes in a very timely fashion , by chance exactly at the moment when Facebook was building the hype for Oculus Quest 2 Pro , convincing so some people to wait for Valve’s moves before buying the new Oculus headset. Apple Maps are going AR. Facebook hires the first Oculus Ambassadors.

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AR Insider

OCTOBER 1, 2019

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. — Amazon’s approach is to get a lightweight product out now, while Facebook is promising advanced technology in a few years. by Kif Leswing, CNBC, 9/29/19.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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AR Insider

OCTOBER 1, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. For one, it includes the thing that kicked off the current AR & VR era: Oculus. Orbiting Initiatives. Before getting into how wearables fit in, let’s take a quick look at that entire picture.

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AR Insider

MARCH 16, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Apple leads when compared with other giants in terms of acquisitions made.

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Road to VR

JANUARY 16, 2020

Microsoft Technology Licensing LLC. Amazon Technologies Inc. Samsung Electronics Co Ltd. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Huawei Technologies Co Ltd.

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The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. Image by Microsoft). News worth a mention.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic).

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Magic Leap AR Microsoft Apple 158

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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Wearables AR Strategy Apple 130

The Ghost Howls

NOVEMBER 10, 2019

Is Apple partnering with Valve on AR? A report by DigiTimes claims that Apple is partnering with Valve for the production of its AR glasses. The news would be incredible: Apple is a company that knows how to create something usable and cool to see, while Valve has a long expertise in experimenting with AR and VR.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Facebook – NASDAQ: FB – Oculus VR, VR headset, VR Camera, VR content, VR platform. Samsung – KRX: 005930 – GearVR (partnership with Oculus VR) and 360 Camera. Amazon – NASDAQ: AMZN – VR Content & Game Engine. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Unconfirmed.

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Upload VR

OCTOBER 13, 2022

Of course, platform-building tech giants don’t have a great track record in gaming, with Google’s Stadia effort shutting down, Apple disappointing gamers for decades, and forgettable efforts from Amazon. Meta also renewed partnerships with some key platforms this week.

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ARVR

MARCH 24, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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Charlie Fink

JUNE 7, 2019

Apple begins its World Wide Developer Conference on Monday, June 3rd; Microsoft, Facebook (Oculus), Google, Amazon, Snap, and Magic Leap, had theirs earlier in the year. AWE is a snapshot of a developing industry, though it does not have participation from major players with developer conferences of their own.

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Mashable VR

JUNE 2, 2022

Microsoft Xbox Series S Fortnite & Rocket League bundle — $274.99 Microsoft Xbox Series S Fortnite & Rocket League bundle — $274.99 That's right, Walmart is stepping up to the plate to win you over with a slew of stellar deals. We love an underdog story. inch notebook — $249 $445 (save $196) Gateway 15.6-inch

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The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities.

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EnterpriseWear

DECEMBER 4, 2018

Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. Just three months ago, the company revealed it’s putting 17,000 Oculus Go headsets in Walmart stores for employee training.

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Magic Leap Training Wearables Immersion 58

VRWorld

APRIL 28, 2017

Microsoft tried to use total body immersion combined with a voice and gesture interface which became the Xbox Kinect hardware. Some parts of the gesture tracking may have made it into Microsoft new AR device, HoloLens. The major players today are Oculus Rift, Vive, OSVR, HoloLens, PlayStation VR, and Magic Leap.

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CraneMorley

AUGUST 1, 2023

Microsoft’s Plan Microsoft’s new industrial metaverse plan is to focus on the areas that matter most to its customers, such as: Remote collaboration: The industrial metaverse can be used to enable remote collaboration between engineers, technicians, and other workers, regardless of their location.

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UploadVR Between Realities podcast

DECEMBER 31, 2016

When you think about things like intelligent assistants, we have embedded services like Siri from Apple, Google Home, Amazon Echo with Alexa. Facebook has Oculus. Back in the day Windows and Microsoft had a very open platform that did extremely well. Apple historically has been more closed and done extremely well.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

OCTOBER 22, 2024

The headset is already selling well, and it is currently the most-sold gaming console on Amazon. Its display panel might have similar capabilities to the Apple Vision Pro. This makes us hope well for the future of this device and especially for the sales it may have during Black Friday and the Christmas vacations.

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The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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The Ghost Howls

OCTOBER 1, 2024

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. There are more than 10 apps that are already compatible with it, like Figmin XR and Osso VR.

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XR for Business Podcast

AUGUST 12, 2019

Alan: The Oculus Quest is coming out next week at [Facebook] F8, and it’s full six degrees of freedom. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. The first Oculus was… out in, what, early 2012?

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XR for Business Podcast

AUGUST 12, 2019

Alan: The Oculus Quest is coming out next week at [Facebook] F8, and it’s full six degrees of freedom. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. The first Oculus was… out in, what, early 2012?

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The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

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XR for Business Podcast

MAY 19, 2020

Boaz: For a long time, I worked with Oculus, Vive, HoloLens, and other headsets. Some of the groups that sit in this working group, folks like Amazon and Wayfair and Shopify, and they're receiving a lot of models from the 3D community every single day. And then Apple's like "Ehhh, no. Boaz: Yep, that's right. It's instalod.com.

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XR for Business Podcast

MAY 19, 2020

Boaz: For a long time, I worked with Oculus, Vive, HoloLens, and other headsets. Some of the groups that sit in this working group, folks like Amazon and Wayfair and Shopify, and they're receiving a lot of models from the 3D community every single day. And then Apple's like "Ehhh, no. Boaz: Yep, that's right. It's instalod.com.

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